GEO AUDIT  ·  BRAND-ONLY

Deno.

A look at how Deno is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitedeno.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedJuly 20, 2026  ·  by AUQ
AI Visibility Score
50
out of 100. Low band. Deno is cited in 13 of 39 AI answers. It shows up on Javascript Runtime, Typescript Runtime, Deno. It is absent on Serverless Hosting, Web Framework.
Verified AI Overview citations
13
Deno's brand is cited in 13 of the 39 AI-answer queries we tested.
AI answer trigger rate
100%
Google's AI answer box fires on 39 of 39 tracked queries.
Citation rate when AI answers
33%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Deno scores 50 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Deno is cited in 13 of 39 AI answers. It shows up on Javascript Runtime, Typescript Runtime, Deno. It is absent on Serverless Hosting, Web Framework.

AI answers fire on 100% of tracked queries, yet Deno is quoted in only 33% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
50
Low band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear100 / 100
  • Inclusion in category answers62 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand67 / 100
  • Topic coverage breadth50 / 100
  • Your pages being quoted33 / 100
Work with AUQ

We don't hand you a report and walk away. We execute it.

AUQ is an execution team, not a consultancy. We ship the fixes, content, and citations this audit calls for — and we work month-to-month, so we re-earn the engagement every 30 days.

Start with a month → No long-term contracts
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

JavaScript Runtime

Deno, the drop-in JavaScript runtime for Node developers Skip to main content Introducing Claw Patrol: an open-source security firewall for agents Read the post -> Dismiss ⌘K ↑↓ Up or down to navigate ↵ Enter to select ESC Escape to closdeno.com, 2026

Differentiators it leads with: Deno Deploy, Fresh, JSR, JavaScript Runtime.

What Google's AI says

Recognized in AI answers for Javascript Runtime, Typescript Runtime, Deno

Cited as a provider on Javascript Runtime, Typescript Runtime, Deno queries.
Appears alongside youtube.com, reddit.com, dev.to.
The core gap
Deno presents as JavaScript runtime, TypeScript runtime, serverless hosting, web framework, edge functions. AI Overviews cite it on Javascript Runtime, Typescript Runtime, Deno and it is absent on Serverless Hosting, Web Framework.
Words AI uses for the brand
Javascript RuntimeTypescript RuntimeDeno
The brand's own pillars that AI omits
Serverless HostingWeb FrameworkCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Javascript RuntimeOwnedpositioning
Typescript RuntimeOwnedpositioning
DenoOwnedcomparison
Edge FunctionsPartialpositioning
Serverless HostingInvisiblepositioning
Web FrameworkInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: Deno appears on 3 of 6 themes.

Solution Aware. Owned on Javascript Runtime, Typescript Runtime, Deno; absent on Serverless Hosting, Web Framework.

Alternatives. 11 themes name the brand without citing it; 15 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
39
100% of tracked queries trigger an AI Overview.
Times brand cited
13
33% citation rate when AI answers.
Total brand mentions
24
Across all observed AI responses.
Case Studies

This playbook has already worked. Here's the proof.

Executed by AUQ for B2B SaaS teams with the same gaps this audit found.

QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Deno's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeDeno in the AI answerTop sources cited
best javascript runtimePositioningCitedreddit.com, github.com, daily.dev
javascript runtime vendorsPositioningCitedreddit.com, youtube.com, brainhive.nl
javascript runtime solutionsPositioningNamed, not citedyoutube.com, cloudinary.com, codecademy.com
javascript runtime softwarePositioningCitedmedium.com, reddit.com, en.wikipedia.org
javascript runtime platformPositioningNamed, not citednodejs.org, stackoverflow.com, reddit.com
top javascript runtime providersPositioningNamed, not citedreddit.com, github.com, brainhive.nl
javascript runtime comparisonPositioningCiteddaily.dev, javascript-conference.com, youtube.com
best typescript runtimePositioningCitedreddit.com, github.com, swizec.com
typescript runtime vendorsPositioningCitedtotaltypescript.com, swizec.com, stackoverflow.com
typescript runtime solutionsPositioningNamed, not citeddeepkit.io, youtube.com, dev.to
typescript runtime softwarePositioningNamed, not citeddev.to, reddit.com, totaltypescript.com
typescript runtime platformPositioningCitedreddit.com, youtube.com, swizec.com
top typescript runtime providersPositioningCitedreddit.com, youtube.com, dev.to
typescript runtime comparisonPositioningCitedyoutube.com, reddit.com, levelup.gitconnected.com
best serverless hostingPositioningAbsentprisma.io, pantheon.io, youtube.com
serverless hosting vendorsPositioningAbsentprisma.io, cloudflare.com, youtube.com
serverless hosting solutionsPositioningAbsentazure.microsoft.com, cloudflare.com, cloud.google.com
serverless hosting softwarePositioningAbsentserverless.com, redhat.com, openfaas.com
serverless hosting platformPositioningAbsentprisma.io, cloud.google.com, redhat.com
top serverless hosting providersPositioningAbsentyoutube.com, northflank.com, github.com
serverless hosting comparisonPositioningAbsentprisma.io, srvrlss.io, networkinterview.com
best web frameworkPositioningAbsentorsys.fr, hackajob.com, squareboat.com
web framework vendorsPositioningAbsentrailscarma.com, sencha.com, shiftasia.com
web framework solutionsPositioningAbsentqsstechnosoft.com, en.wikipedia.org, intelegain-technologies.medium.com
web framework softwarePositioningAbsenten.wikipedia.org, intelegain-technologies.medium.com, reddit.com
web framework platformPositioningAbsentreddit.com, netlify.com, wezom.com
top web framework providersPositioningAbsentdeveloper.mozilla.org, hackajob.com, shiftasia.com
web framework comparisonPositioningAbsenttechempower.com, en.wikipedia.org, sonyamalhotra1702.medium.com
best edge functionsPositioningAbsentreddit.com, stackoverflow.blog, answers.netlify.com
edge functions vendorsPositioningNamed, not citedstackoverflow.blog, srvrlss.io, youtube.com
edge functions solutionsPositioningNamed, not citednetlify.com, mvst.co, supabase.com
edge functions softwarePositioningNamed, not citedreddit.com, sanity.io, supabase.com
edge functions platformPositioningCitedsupabase.com, netlify.com, blog.logrocket.com
top edge functions providersPositioningCitedyoutube.com, reddit.com, srvrlss.io
edge functions comparisonPositioningNamed, not citedyoutube.com, openstatus.dev, codingwithsaleem.medium.com
alternatives to DenoComparisonNamed, not citedreddit.com, talnflo.com, docs.deno.com
Deno vs Node.jsComparisonCitedreddit.com, dzone.com, youtube.com
Deno vs BunComparisonNamed, not citedreddit.com, github.com, dev.to
Deno vs Cloudflare WorkersComparisonCitedreddit.com, deno.com, news.ycombinator.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 67% of AI-answer queries

Deno is cited in 13 of the 39 AI answers we triggered.

02

AI misreads the category

Deno presents as JavaScript runtime, TypeScript runtime, serverless hosting, web framework, edge functions. AI Overviews cite it on Javascript Runtime, Typescript Runtime, Deno and it is absent on Serverless Hosting, Web Framework.

TOP THREE MOVES
01

Win presence on Serverless Hosting

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com24Cited on 24 of the queries we tested.
reddit.com18Cited on 18 of the queries we tested.
dev.to13Cited on 13 of the queries we tested.
medium.com12Cited on 12 of the queries we tested.
netlify.com9Cited on 9 of the queries we tested.
aws.amazon.com8Cited on 8 of the queries we tested.
github.com7Cited on 7 of the queries we tested.
vercel.com7Cited on 7 of the queries we tested.
developer.mozilla.org6Cited on 6 of the queries we tested.
geeksforgeeks.org6Cited on 6 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Deno is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Deno on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 24 of the tested queries.
reddit.comCited on 18 of the tested queries.
dev.toCited on 13 of the tested queries.
medium.comCited on 12 of the tested queries.
netlify.comCited on 9 of the tested queries.
aws.amazon.comCited on 8 of the tested queries.
github.comCited on 7 of the tested queries.
vercel.comCited on 7 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries Deno is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Serverless Hosting, Web Framework.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.