GEO AUDIT  ·  BRAND-ONLY

deepset.

A look at how deepset is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitedeepset.ai
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedJune 20, 2026  ·  by AUQ
AI Visibility Score
19
out of 100. Absent band. deepset is cited in 1 of 38 AI answers. It is absent on Retrieval Augmented Generation, Enterprise Search, Ai Agent Platform.
Verified AI Overview citations
1
deepset's brand is cited in 1 of the 38 AI-answer queries we tested.
AI answer trigger rate
97%
Google's AI answer box fires on 38 of 39 tracked queries.
Citation rate when AI answers
3%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

deepset scores 19 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

deepset is cited in 1 of 38 AI answers. It is absent on Retrieval Augmented Generation, Enterprise Search, Ai Agent Platform.

AI answers fire on 97% of tracked queries, yet deepset is quoted in only 3% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
19
Absent band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear97 / 100
  • Inclusion in category answers32 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand50 / 100
  • Topic coverage breadth0 / 100
  • Your pages being quoted3 / 100
Work with AUQ

We don't hand you a report and walk away. We execute it.

AUQ is an execution team, not a consultancy. We ship the fixes, content, and citations this audit calls for — and we work month-to-month, so we re-earn the engagement every 30 days.

Start with a month → No long-term contracts
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Llm Orchestration FrameworkPartialpositioning
DeepsetPartialcomparison
Retrieval Augmented GenerationInvisiblepositioning
Enterprise SearchInvisiblepositioning
Ai Agent PlatformInvisiblepositioning
Intelligent Document ProcessingInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: deepset appears on 0 of 6 themes.

Solution Aware. Owned on few; absent on Retrieval Augmented Generation, Enterprise Search, Ai Agent Platform.

Alternatives. 11 themes name the brand without citing it; 26 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
38
97% of tracked queries trigger an AI Overview.
Times brand cited
1
3% citation rate when AI answers.
Total brand mentions
12
Across all observed AI responses.
Case Studies

This playbook has already worked. Here's the proof.

Executed by AUQ for B2B SaaS teams with the same gaps this audit found.

1,000+ Fraud.net AI citations earned in 6 months through GEO prompt research and content automation. Read the case study → +173% Microblink Organic traffic growth from technical SEO, content automation, and GEO-focused linkbuilding. Read the case study → +30,000 AKOOL Visits in 6 months via technical optimizations and content strategy we executed end-to-end. Read the case study → +200% DeepInfra Technical blog traffic growth from a blog redesign, author training, and SaaS linkbuilding. Read the case study →
Get results like these for deepset → See all case studies
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means deepset's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypedeepset in the AI answerTop sources cited
best retrieval augmented generationPositioningAbsentcodingscape.com, github.com, youtube.com
retrieval augmented generation vendorsPositioningNamed, not citedgoodfirms.co, aws.amazon.com, marketsandmarkets.com
retrieval augmented generation solutionsPositioningNamed, not citedaws.amazon.com, codingscape.com, databricks.com
retrieval augmented generation softwarePositioningAbsentyoutube.com, ibm.com, intel.com
retrieval augmented generation platformPositioningAbsentairia.com, codingscape.com, snowflake.com
top retrieval augmented generation providersPositioningNamed, not citedmeilisearch.com, marketsandmarkets.com, aws.amazon.com
retrieval augmented generation comparisonPositioningAbsentyoutube.com, upstash.com, cloud.google.com
best enterprise searchPositioningAbsentglean.com, kore.ai, gartner.com
enterprise search vendorsPositioningAbsentglean.com, gartner.com, gosearch.ai
enterprise search solutionsPositioningNo AI answer
enterprise search softwarePositioningAbsentglean.com, elastic.co, coveo.com
enterprise search platformPositioningAbsentelastic.co, glean.com, coveo.com
top enterprise search providersPositioningAbsentglean.com, alpha-sense.com, kore.ai
enterprise search comparisonPositioningAbsentactionsync.ai, gartner.com, guideflow.com
best ai agent platformPositioningAbsentsalesforce.com, vellum.ai, gumloop.com
ai agent platform vendorsPositioningAbsentgumloop.com, forbes.com, salesforce.com
ai agent platform solutionsPositioningAbsentsalesforce.com, retellai.com, vellum.ai
ai agent platform softwarePositioningAbsentsalesforce.com, gumloop.com, youtube.com
ai agent platform platformPositioningAbsentsalesforce.com, patronus.ai, agent.ai
top ai agent platform providersPositioningAbsentgumloop.com, salesforce.com, truefoundry.com
ai agent platform comparisonPositioningAbsentpatronus.ai, gumloop.com, vellum.ai
best intelligent document processingPositioningAbsentextend.ai, vao.world, flowwright.com
intelligent document processing vendorsPositioningAbsentreddit.com, adoption.microsoft.com, aws.amazon.com
intelligent document processing solutionsPositioningAbsentadoption.microsoft.com, aws.amazon.com, abbyy.com
intelligent document processing softwarePositioningAbsentadoption.microsoft.com, gartner.com, aws.amazon.com
intelligent document processing platformPositioningAbsentgartner.com, microsoft.com, youtube.com
top intelligent document processing providersPositioningAbsentextend.ai, turian.ai, aws.amazon.com
intelligent document processing comparisonPositioningAbsentgartner.com, adoption.microsoft.com, databricks.com
best llm orchestration frameworkPositioningNamed, not citedzenml.io, orq.ai, langchain.com
llm orchestration framework vendorsPositioningNamed, not citeddomo.com, youtube.com, orq.ai
llm orchestration framework solutionsPositioningNamed, not citedmedium.com, youtube.com, factory.fpt.ai
llm orchestration framework softwarePositioningNamed, not citedaimultiple.com, youtube.com, medium.com
llm orchestration framework platformPositioningAbsentrasa.com, youtube.com, zapier.com
top llm orchestration framework providersPositioningNamed, not citedaimultiple.com, ibm.com, domo.com
llm orchestration framework comparisonPositioningAbsentreddit.com, youtube.com, ibm.com
alternatives to deepsetComparisonNamed, not citedhaystack.deepset.ai, slashdot.org, peliqan.io
deepset vs LangChainComparisonNamed, not citedpeliqan.io, langchain.com, youtube.com
deepset vs LlamaIndexComparisonNamed, not citedyoutube.com, zenml.io, medium.com
deepset vs CohereComparisonCitedhaystack.deepset.ai, docs.cohere.com, cbinsights.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 97% of AI-answer queries

deepset is cited in 1 of the 38 AI answers we triggered.

02

AI misreads the category

deepset presents as retrieval augmented generation, enterprise search, ai agent platform, intelligent document processing, llm orchestration framework. AI Overviews cite it on few queries and it is absent on Retrieval Augmented Generation, Enterprise Search, Ai Agent Platform.

TOP THREE MOVES
01

Win presence on Retrieval Augmented Generation

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Retrieval Augmented Generation

The Sovereign AI Platform for Agents book demo Products and Services Overview Haystack Haystack Enterprise Starter Haystack Enterprise Platform Haystack Enterprise Platform Trial Solutions Technical solutions AI Agents Retrieval Augmented Gdeepset.ai, 2026

Differentiators it leads with: Haystack, Retrieval Augmented Generation, Enterprise Search, Ai Agent Platform.

What Google's AI says

Limited AI Overview presence

Rarely cited as a source in AI answers.
Appears alongside youtube.com, reddit.com, medium.com.
The core gap
deepset presents as retrieval augmented generation, enterprise search, ai agent platform, intelligent document processing, llm orchestration framework. AI Overviews cite it on few queries and it is absent on Retrieval Augmented Generation, Enterprise Search, Ai Agent Platform.
Words AI uses for the brand
none surfaced
The brand's own pillars that AI omits
Retrieval Augmented GenerationEnterprise SearchAi Agent PlatformCited source on vendor and comparison queries
WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com25Cited on 25 of the queries we tested.
reddit.com22Cited on 22 of the queries we tested.
medium.com19Cited on 19 of the queries we tested.
aws.amazon.com14Cited on 14 of the queries we tested.
gartner.com11Cited on 11 of the queries we tested.
ibm.com10Cited on 10 of the queries we tested.
cloud.google.com9Cited on 9 of the queries we tested.
aimultiple.com9Cited on 9 of the queries we tested.
langchain.com9Cited on 9 of the queries we tested.
kore.ai8Cited on 8 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations deepset is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of deepset on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 25 of the tested queries.
reddit.comCited on 22 of the tested queries.
medium.comCited on 19 of the tested queries.
aws.amazon.comCited on 14 of the tested queries.
gartner.comCited on 11 of the tested queries.
ibm.comCited on 10 of the tested queries.
cloud.google.comCited on 9 of the tested queries.
aimultiple.comCited on 9 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries deepset is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Retrieval Augmented Generation, Enterprise Search, Ai Agent Platform.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.