GEO AUDIT  ·  BRAND-ONLY

DeepHow.

A look at how DeepHow is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitedeephow.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedInvalid Date  ·  by AUQ
AI Visibility Score
24
out of 100. Absent band. DeepHow is cited in 6 of 39 AI answers. It shows up on Manufacturing Knowledge Management, Deephow. It is absent on Work Instruction, Frontline Worker Training, Standard Operating Procedure Management.
Verified AI Overview citations
6
DeepHow's brand is cited in 6 of the 39 AI-answer queries we tested.
AI answer trigger rate
100%
Google's AI answer box fires on 39 of 39 tracked queries.
Citation rate when AI answers
15%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

DeepHow scores 24 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

DeepHow is cited in 6 of 39 AI answers. It shows up on Manufacturing Knowledge Management, Deephow. It is absent on Work Instruction, Frontline Worker Training, Standard Operating Procedure Management.

AI answers fire on 100% of tracked queries, yet DeepHow is quoted in only 15% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
24
Absent band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear100 / 100
  • Inclusion in category answers21 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand33 / 100
  • Topic coverage breadth33 / 100
  • Your pages being quoted15 / 100
Work with AUQ

We don't hand you a report and walk away. We execute it.

AUQ is an execution team, not a consultancy. We ship the fixes, content, and citations this audit calls for — and we work month-to-month, so we re-earn the engagement every 30 days.

Start with a month → No long-term contracts
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Manufacturing Knowledge ManagementOwnedpositioning
DeephowOwnedcomparison
Work InstructionInvisiblepositioning
Frontline Worker TrainingInvisiblepositioning
Standard Operating Procedure ManagementInvisiblepositioning
Skills ManagementInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: DeepHow appears on 2 of 6 themes.

Solution Aware. Owned on Manufacturing Knowledge Management, Deephow; absent on Work Instruction, Frontline Worker Training, Standard Operating Procedure Management.

Alternatives. 2 themes name the brand without citing it; 31 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
39
100% of tracked queries trigger an AI Overview.
Times brand cited
6
15% citation rate when AI answers.
Total brand mentions
8
Across all observed AI responses.
Case Studies

This playbook has already worked. Here's the proof.

Executed by AUQ for B2B SaaS teams with the same gaps this audit found.

QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means DeepHow's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeDeepHow in the AI answerTop sources cited
best work instructionPositioningAbsentyoutube.com, l2l.com, leanbyte.de
work instruction vendorsPositioningAbsentanark.com, ptc.com, safetyculture.com
work instruction solutionsPositioningAbsentvksapp.com, tulip.co, youtube.com
work instruction softwarePositioningAbsentvksapp.com, tulip.co, biltapp.com
work instruction platformPositioningAbsentvksapp.com, safetyculture.com, tulip.co
top work instruction providersPositioningAbsentmanual.to, g2.com, biltapp.com
work instruction comparisonPositioningAbsentanark.com, clickhelp.com, tango.ai
best frontline worker trainingPositioningAbsentopus.so, lingio.com, unily.com
frontline worker training vendorsPositioningAbsentmarketsandmarkets.com, prnewswire.com, snsinsider.com
frontline worker training solutionsPositioningAbsentfrontlineon.com, lingio.com, cornerstoneondemand.com
frontline worker training softwarePositioningAbsentmarketsandmarkets.com, zensai.com, absorblms.com
frontline worker training platformPositioningAbsentskillwell.com, zensai.com, opus.so
top frontline worker training providersPositioningAbsentedume.com, lingio.com, skillwell.com
frontline worker training comparisonPositioningAbsentworkjam.com, marketsandmarkets.com, skillwell.com
best manufacturing knowledge managementPositioningNamed, not citedstravito.com, fabrico.io, docsie.io
manufacturing knowledge management vendorsPositioningCitedegain.com, fabrico.io, connecteam.com
manufacturing knowledge management solutionsPositioningAbsentworkerbase.com, kpsol.com, blog.lnsresearch.com
manufacturing knowledge management softwarePositioningCitedfabrico.io, phas.io, workerbase.com
manufacturing knowledge management platformPositioningAbsentegain.com, phas.io, youtube.com
top manufacturing knowledge management providersPositioningCitedegain.com, stravito.com, fabrico.io
manufacturing knowledge management comparisonPositioningAbsentasmedigitalcollection.asme.org, fabrico.io, stravito.com
best standard operating procedure managementPositioningAbsentyoutube.com, pmc.ncbi.nlm.nih.gov, extension.psu.edu
standard operating procedure management vendorsPositioningAbsentecho360.com, medium.com, acadia-software.com
standard operating procedure management solutionsPositioningAbsentmedium.com, mastercontrol.com, acadia-software.com
standard operating procedure management softwarePositioningAbsentmedium.com, reddit.com, acadia-software.com
standard operating procedure management platformPositioningAbsentmedium.com, safetyculture.com, connecteam.com
top standard operating procedure management providersPositioningAbsentmedium.com, youtube.com, businessmanagementdaily.com
standard operating procedure management comparisonPositioningAbsentusewhale.io, makesopapp.com, waybook.com
best skills managementPositioningAbsentnu.edu, creighton.edu, indeed.com
skills management vendorsPositioningAbsenttalentguard.com, indeavor.com, myshortlister.com
skills management solutionsPositioningAbsentskills-base.com, workforce.com, g2.com
skills management softwarePositioningAbsentag5.com, workforce.com, skills-base.com
skills management platformPositioningAbsentskillsoft.com, skills-base.com, ag5.com
top skills management providersPositioningAbsentmyshortlister.com, talentguard.com, elearningindustry.com
skills management comparisonPositioningAbsentskillsdb.com, ag5.com, darwinbox.com
alternatives to DeepHowComparisonNamed, not citedg2.com, knowby.co, sopx.io
DeepHow vs AugmentirComparisonCitedaugmentir.com, deephow.com, linkedin.com
DeepHow vs PokaComparisonCitedg2.com, fabrico.io, poka.io
DeepHow vs SwipeGuideComparisonCitedsopx.io, deephow.com, glitter.io
THREE FINDINGS THAT MATTER
01

The brand is missing from 85% of AI-answer queries

DeepHow is cited in 6 of the 39 AI answers we triggered.

02

AI misreads the category

DeepHow presents as work instruction, frontline worker training, manufacturing knowledge management, standard operating procedure management, skills management. AI Overviews cite it on Manufacturing Knowledge Management, Deephow and it is absent on Work Instruction, Frontline Worker Training, Standard Operating Procedure Management.

TOP THREE MOVES
01

Win presence on Work Instruction

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Work Instruction

Physical AI for Operational Excellence | AI Knowledge & Verification Close Use Cases Capture, Verify, and Optimize Knowledge Capture and Transfer Preserve and scale expertise On-demand Visual Inspection Vision AI that validates executiodeephow.com, 2026

Differentiators it leads with: Smart Videos, Smart Instructions, Smart Skills Management, Smart Assist.

What Google's AI says

Recognized in AI answers for Manufacturing Knowledge Management, Deephow

Cited as a provider on Manufacturing Knowledge Management, Deephow queries.
Appears alongside youtube.com, safetyculture.com, g2.com.
The core gap
DeepHow presents as work instruction, frontline worker training, manufacturing knowledge management, standard operating procedure management, skills management. AI Overviews cite it on Manufacturing Knowledge Management, Deephow and it is absent on Work Instruction, Frontline Worker Training, Standard Operating Procedure Management.
Words AI uses for the brand
Manufacturing Knowledge ManagementDeephow
The brand's own pillars that AI omits
Work InstructionFrontline Worker TrainingStandard Operating Procedure ManagementCited source on vendor and comparison queries
WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com24Cited on 24 of the queries we tested.
safetyculture.com9Cited on 9 of the queries we tested.
g2.com9Cited on 9 of the queries we tested.
reddit.com7Cited on 7 of the queries we tested.
connecteam.com7Cited on 7 of the queries we tested.
lingio.com7Cited on 7 of the queries we tested.
medium.com7Cited on 7 of the queries we tested.
dozuki.com6Cited on 6 of the queries we tested.
usewhale.io6Cited on 6 of the queries we tested.
biltapp.com6Cited on 6 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations DeepHow is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of DeepHow on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 24 of the tested queries.
safetyculture.comCited on 9 of the tested queries.
g2.comCited on 9 of the tested queries.
reddit.comCited on 7 of the tested queries.
connecteam.comCited on 7 of the tested queries.
lingio.comCited on 7 of the tested queries.
medium.comCited on 7 of the tested queries.
dozuki.comCited on 6 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries DeepHow is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Work Instruction, Frontline Worker Training, Standard Operating Procedure Management.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.