A look at how Centrifuge is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.
Centrifuge is cited in 2 of 37 AI answers. It shows up on Centrifuge. It is absent on Tokenized Funds, Onchain Asset Management.
AI answers fire on 95% of tracked queries, yet Centrifuge is quoted in only 5% of them. When it does appear, it sits as a listed provider, rarely the lead source.
Centrifuge | Infrastructure for Onchain Asset Management New York Life Investment Management Partners with Centrifuge to Tokenize U.S. High Yield Corporate Bond Strategy New York Life Investment Management Partners with Centrifuge to Tokenicentrifuge.io, 2026
Differentiators it leads with: Real-World Asset Tokenization, Tokenized Funds, Onchain Asset Management, RWA Infrastructure.
Cited as a provider on Centrifuge queries.
Appears alongside youtube.com, fluidrwa.com, chain.link.
See the full query-by-query breakdown →
| Topic | Presence in AI answers | Buyer intent |
|---|---|---|
| Centrifuge | Owned | comparison |
| Real-World Asset Tokenization | Partial | positioning |
| Rwa Infrastructure | Partial | positioning |
| Tokenized Credit | Partial | positioning |
| Tokenized Funds | Invisible | positioning |
| Onchain Asset Management | Invisible | positioning |
Problem Aware. Overview queries: Centrifuge appears on 1 of 6 themes.
Solution Aware. Owned on Centrifuge; absent on Tokenized Funds, Onchain Asset Management.
Alternatives. 25 themes name the brand without citing it; 10 queries answer without it at all.
Executed by AUQ for B2B SaaS teams with the same gaps this audit found.
39 queries across branded, positioning, and comparison intent. "Cited" means Centrifuge's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.
| Query | Centrifuge in the AI answer | Top sources cited |
|---|---|---|
| best real-world asset tokenization | Named, not cited | tokeny.com, quicknode.com, youtube.com |
| real-world asset tokenization vendors | Named, not cited | fluidrwa.com, metamask.io, linkedin.com |
| real-world asset tokenization solutions | Named, not cited | tokeny.com, unicsoft.com, wipro.com |
| real-world asset tokenization software | Named, not cited | medium.com, f6s.com, media.hashcashconsultants.com |
| real-world asset tokenization platform | Named, not cited | tokeny.com, hedera.com, youtube.com |
| top real-world asset tokenization providers | Named, not cited | vezgo.com, bingx.com, defiprime.com |
| real-world asset tokenization comparison | Named, not cited | raininfotech.com, hacken.io, rolandberger.com |
| best tokenized funds | Absent | kucoin.com, chainup.com, wsj.com |
| tokenized funds vendors | Named, not cited | fluidrwa.com, crowdfundinsider.com, ventureradar.com |
| tokenized funds solutions | Absent | bankingexchange.com, enfs.com, forbes.com |
| tokenized funds software | Absent | blog.flo.finance, slashdot.org, creditcoin.org |
| tokenized funds platform | Named, not cited | securitize.io, ir.wisdomtree.com, am.jpmorgan.com |
| top tokenized funds providers | No AI answer | |
| tokenized funds comparison | Absent | antier.com, cryptorank.io, primior.com |
| best onchain asset management | Named, not cited | nansen.ai, finance.yahoo.com, avantgarde.finance |
| onchain asset management vendors | Absent | youtube.com, ventureradar.com, fuze.finance |
| onchain asset management solutions | Absent | youtube.com, medium.com, avalanche.com |
| onchain asset management software | No AI answer | |
| onchain asset management platform | Absent | keyrock.com, avantgarde.finance, tokeny.com |
| top onchain asset management providers | Absent | ventureradar.com, 101blockchains.com, awisee.com |
| onchain asset management comparison | Absent | youtube.com, safeheron.medium.com, startupik.com |
| best rwa infrastructure | Named, not cited | bitcoinfoundation.org, vezgo.com, tokeny.com |
| rwa infrastructure vendors | Named, not cited | tokeny.com, restartfintech.com, investax.io |
| rwa infrastructure solutions | Named, not cited | tmrw-digital.com, pruv.finance, youtube.com |
| rwa infrastructure software | Named, not cited | securities.io, ventureradar.com, blink.new |
| rwa infrastructure platform | Named, not cited | fluidrwa.com, rwa.win, ownr.finance |
| top rwa infrastructure providers | Named, not cited | fluidrwa.com, tokeny.com, coin360.com |
| rwa infrastructure comparison | Named, not cited | medium.com, tokeny.com, metamask.io |
| best tokenized credit | Named, not cited | stablecoininsider.org, keyrock.com, investax.io |
| tokenized credit vendors | Named, not cited | fluidrwa.com, creditcoin.org, rwa.io |
| tokenized credit solutions | Named, not cited | visa.com, keyrock.com, verygoodsecurity.com |
| tokenized credit software | Absent | ventureradar.com, fluidrwa.com, creditcoin.org |
| tokenized credit platform | Named, not cited | a-bots.com, blockworks.com, chain.link |
| top tokenized credit providers | Named, not cited | fluidrwa.com, blockchainappfactory.com, linkedin.com |
| tokenized credit comparison | Named, not cited | stablecoininsider.org, creditonebank.com, solidgate.com |
| alternatives to Centrifuge | Named, not cited | ddpsinc.com, chemicalforums.com, sciencedirect.com |
| Centrifuge vs Securitize | Named, not cited | coincodex.com, coindesk.com, linkedin.com |
| Centrifuge vs Ondo | Cited | coincub.com, tradingview.com, binance.com |
| Centrifuge vs Maple | Cited | bitcoinfoundation.org, eco.com, binance.com |
Centrifuge is cited in 2 of the 37 AI answers we triggered.
Centrifuge presents as real-world asset tokenization, tokenized funds, onchain asset management, RWA infrastructure, tokenized credit. AI Overviews cite it on Centrifuge and it is absent on Tokenized Funds, Onchain Asset Management.
Impact high · effort medium · 30 to 60 days
Impact medium · effort low · 0 to 30 days
Impact high · effort medium · 30 to 90 days
| Domain AI cites | Pages | Context |
|---|---|---|
| youtube.com | 23 | Cited on 23 of the queries we tested. |
| fluidrwa.com | 14 | Cited on 14 of the queries we tested. |
| chain.link | 12 | Cited on 12 of the queries we tested. |
| tokeny.com | 11 | Cited on 11 of the queries we tested. |
| linkedin.com | 11 | Cited on 11 of the queries we tested. |
| investax.io | 11 | Cited on 11 of the queries we tested. |
| app.rwa.xyz | 8 | Cited on 8 of the queries we tested. |
| ventureradar.com | 7 | Cited on 7 of the queries we tested. |
| medium.com | 6 | Cited on 6 of the queries we tested. |
| keyrock.com | 6 | Cited on 6 of the queries we tested. |
See which queries each peer won →
Brands and domains Google's AI cites in place of Centrifuge on the queries where it is absent. Observed, not chosen.
| Peer | How AI frames it |
|---|---|
| youtube.com | Cited on 23 of the tested queries. |
| fluidrwa.com | Cited on 14 of the tested queries. |
| chain.link | Cited on 12 of the tested queries. |
| tokeny.com | Cited on 11 of the tested queries. |
| linkedin.com | Cited on 11 of the tested queries. |
| investax.io | Cited on 11 of the tested queries. |
| app.rwa.xyz | Cited on 8 of the tested queries. |
| ventureradar.com | Cited on 7 of the tested queries. |