GEO AUDIT  ·  BRAND-ONLY

Borealis.

A look at how Borealis is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Siteboreal-is.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedOctober 7, 2026  ·  by AUQ
AI Visibility Score
49
out of 100. Low band. Borealis is cited in 13 of 39 AI answers. It shows up on Stakeholder Management, Stakeholder Engagement, Borealis. It is absent on Grievance Management, Land Access Management, Social Performance Management.
Verified AI Overview citations
13
Borealis's brand is cited in 13 of the 39 AI-answer queries we tested.
AI answer trigger rate
100%
Google's AI answer box fires on 39 of 39 tracked queries.
Citation rate when AI answers
33%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Borealis scores 49 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Borealis is cited in 13 of 39 AI answers. It shows up on Stakeholder Management, Stakeholder Engagement, Borealis. It is absent on Grievance Management, Land Access Management, Social Performance Management.

AI answers fire on 100% of tracked queries, yet Borealis is quoted in only 33% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
49
Low band
BarelyLowCompetitiveDominant
What's in the score
  • Your pages being quoted 35%33 / 100
  • Inclusion in category answers 25%44 / 100
  • How AI describes the brand 20%83 / 100
  • Topic coverage breadth 20%50 / 100
Work with AUQ

We don't hand you a report and walk away. We execute it.

AUQ is an execution team, not a consultancy. We ship the fixes, content, and citations this audit calls for — and we work month-to-month, so we re-earn the engagement every 30 days.

Start with a month → No long-term contracts
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Stakeholder Management

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Differentiators it leads with: Stakeholder Management, Stakeholder Engagement, Grievance Management, Land Access Management.

What Google's AI says

Recognized in AI answers for Stakeholder Management, Stakeholder Engagement, Borealis

Cited as a provider on Stakeholder Management, Stakeholder Engagement, Borealis queries.
Appears alongside youtube.com, linkedin.com, simplystakeholders.com.
The core gap
Borealis presents as stakeholder management, stakeholder engagement, grievance management, land access management, social performance management. AI Overviews cite it on Stakeholder Management, Stakeholder Engagement, Borealis and it is absent on Grievance Management, Land Access Management, Social Performance Management.
Words AI uses for the brand
Stakeholder ManagementStakeholder EngagementBorealis
The brand's own pillars that AI omits
Grievance ManagementLand Access ManagementSocial Performance ManagementCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Stakeholder ManagementOwnedpositioning
Stakeholder EngagementOwnedpositioning
BorealisOwnedcomparison
Grievance ManagementInvisiblepositioning
Land Access ManagementInvisiblepositioning
Social Performance ManagementInvisiblepositioning
Buyer-journey coverage

Problem Aware. Overview queries: Borealis appears on 3 of 6 themes.

Solution Aware. Owned on Stakeholder Management, Stakeholder Engagement, Borealis; absent on Grievance Management, Land Access Management, Social Performance Management.

Alternatives. 4 themes name the brand without citing it; 22 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
39
100% of tracked queries trigger an AI Overview.
Times brand cited
13
33% citation rate when AI answers.
Total brand mentions
17
Across all observed AI responses.
Case Studies

This playbook has already worked. Here's the proof.

Executed by AUQ for B2B SaaS teams with the same gaps this audit found.

1,000+ Fraud.net AI citations earned in 6 months through GEO prompt research and content automation. Read the case study → +173% Microblink Organic traffic growth from technical SEO, content automation, and GEO-focused linkbuilding. Read the case study → +30,000 AKOOL Visits in 6 months via technical optimizations and content strategy we executed end-to-end. Read the case study → +200% DeepInfra Technical blog traffic growth from a blog redesign, author training, and SaaS linkbuilding. Read the case study →
Get results like these for Borealis → See all case studies
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Borealis's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryBorealis in the AI answerTop sources cited
best stakeholder managementCitedlinkedin.com, simplystakeholders.com, float.com
stakeholder management vendorsNamed, not citedsustainet.com, tractivity.co.uk, jambo.cloud
stakeholder management solutionsCitedsimplystakeholders.com, planforge.io, darzin.com
stakeholder management softwareCitedjambo.cloud, featuredcustomers.com, simplystakeholders.com
stakeholder management platformAbsentsirion.ai, jambo.cloud, engagementhub.zendesk.com
top stakeholder management providersAbsentrevenuebase.ai, moxo.com, slashdot.org
stakeholder management comparisonAbsentproject-management.com, tsc.ai, slideteam.net
best stakeholder engagementAbsentinfinixbio.com, youtube.com, linkedin.com
stakeholder engagement vendorsNamed, not citedrevenuebase.ai, sirion.ai, dappersmith.com
stakeholder engagement solutionsCitedfacebook.com, quora.com, linkedin.com
stakeholder engagement softwareCitedyoutube.com, boreal-is.com, darzin.com
stakeholder engagement platformCitedyoutube.com, zycus.com, jambo.cloud
top stakeholder engagement providersNamed, not citedsimplystakeholders.com, tractivity.co.uk, jambo.cloud
stakeholder engagement comparisonAbsentpmc.ncbi.nlm.nih.gov, dicemethods.org, orchestra.io
best grievance managementAbsentcpdstore.ie, nhimg.org, clinician.com
grievance management vendorsCitedworkpro.com, grievance.app, sodalessolutions.com
grievance management solutionsAbsentyoutube.com, sigmia.com, unepfi.org
grievance management softwareAbsentreddit.com, mkp.gem.gov.in, sap.com
grievance management platformAbsentir.netsoltech.com, aptean.com, ijraset.com
top grievance management providersAbsentcapterra.ca, aptean.com, sourceforge.net
grievance management comparisonAbsentresearchgate.net, techjockey.com, anderson.ucla.edu
best land access managementAbsentslashdot.org, sourceforge.net, landtrustalliance.org
land access management vendorsCitedgruntify.com, boreal-is.com, quorumsoftware.com
land access management solutionsAbsentcasagrandeaz.gov, charleston.edu, youtube.com
land access management softwareAbsentsoftwareworld.co, id.land, getapp.com
land access management platformCitedgruntify.com, boreal-is.com, irthsolutions.com
top land access management providersCitedgruntify.com, youtube.com, boreal-is.com
land access management comparisonAbsentziprecruiter.com, saascounter.com, devopsschool.com
best social performance managementAbsentlinkedin.com, okrstool.com, quantumworkplace.com
social performance management vendorsAbsentskima.ai, confirm.com, staffcircle.com
social performance management solutionsAbsentquora.com, peoplemanagingpeople.com, staffcircle.com
social performance management softwareAbsentb2saas.com, okrstool.com, peoplemanagingpeople.com
social performance management platformAbsentcrozdesk.com, app.welcometothejungle.com, vendordirectory.shrm.org
top social performance management providersAbsentokrstool.com, peoplemanagingpeople.com, getmarlee.com
social performance management comparisonAbsenteletive.com, workday.com, researchgate.net
alternatives to BorealisNamed, not citedjunyuanbags.com, thenorthface.com, nomadsnation.com
Borealis vs JamboCitedtractivity.co.uk, slashdot.org, sourceforge.net
Borealis vs Simply StakeholdersCitedboreal-is.com, youtube.com, simplystakeholders.com
Borealis vs EnablonCitedsourceforge.net, wolterskluwer.com, softwarefinder.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 67% of AI-answer queries

Borealis is cited in 13 of the 39 AI answers we triggered.

02

AI misreads the category

Borealis presents as stakeholder management, stakeholder engagement, grievance management, land access management, social performance management. AI Overviews cite it on Stakeholder Management, Stakeholder Engagement, Borealis and it is absent on Grievance Management, Land Access Management, Social Performance Management.

TOP THREE MOVES
01

Win presence on Grievance Management

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com16Cited on 16 of the queries we tested.
linkedin.com7Cited on 7 of the queries we tested.
simplystakeholders.com6Cited on 6 of the queries we tested.
reddit.com5Cited on 5 of the queries we tested.
slashdot.org5Cited on 5 of the queries we tested.
revenuebase.ai4Cited on 4 of the queries we tested.
sourceforge.net4Cited on 4 of the queries we tested.
g2.com4Cited on 4 of the queries we tested.
peoplemanagingpeople.com4Cited on 4 of the queries we tested.
jambo.cloud3Cited on 3 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Borealis is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Borealis on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 16 of the tested queries.
linkedin.comCited on 7 of the tested queries.
simplystakeholders.comCited on 6 of the tested queries.
reddit.comCited on 5 of the tested queries.
slashdot.orgCited on 5 of the tested queries.
revenuebase.aiCited on 4 of the tested queries.
sourceforge.netCited on 4 of the tested queries.
g2.comCited on 4 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries Borealis is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Grievance Management, Land Access Management, Social Performance Management.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.