GEO AUDIT  ·  BRAND-ONLY

Boom.

A look at how Boom is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Siteboompay.app
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedOctober 21, 2026  ·  by AUQ
AI Visibility Score
39
out of 100. Low band. Boom is cited in 11 of 39 AI answers. It shows up on Rent Reporting, Credit Building For Renters, Boom. It is absent on Tenant Screening, Resident Benefits Package, Rental Fraud Detection.
Verified AI Overview citations
11
Boom's brand is cited in 11 of the 39 AI-answer queries we tested.
AI answer trigger rate
100%
Google's AI answer box fires on 39 of 39 tracked queries.
Citation rate when AI answers
28%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Boom scores 39 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Boom is cited in 11 of 39 AI answers. It shows up on Rent Reporting, Credit Building For Renters, Boom. It is absent on Tenant Screening, Resident Benefits Package, Rental Fraud Detection.

AI answers fire on 100% of tracked queries, yet Boom is quoted in only 28% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
39
Low band
BarelyLowCompetitiveDominant
What's in the score
  • Your pages being quoted 35%28 / 100
  • Inclusion in category answers 25%36 / 100
  • How AI describes the brand 20%50 / 100
  • Topic coverage breadth 20%50 / 100
Work with AUQ

We don't hand you a report and walk away. We execute it.

AUQ is an execution team, not a consultancy. We ship the fixes, content, and citations this audit calls for — and we work month-to-month, so we re-earn the engagement every 30 days.

Start with a month → No long-term contracts
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Rent Reporting

Boom | The Leasing Operating System for Property Managers Product Use cases Resources Company Renters Login I'm a renter I'm an applicant I'm a property manager Platform overview Integrations Boom API Boom AI Agents Productsboompay.app, 2026

Differentiators it leads with: BoomScreen, BoomReport, Rent Reporting, Tenant Screening.

What Google's AI says

Recognized in AI answers for Rent Reporting, Credit Building For Renters, Boom

Cited as a provider on Rent Reporting, Credit Building For Renters, Boom queries.
Appears alongside youtube.com, reddit.com, experian.com.
The core gap
Boom presents as rent reporting, tenant screening, credit building for renters, resident benefits package, rental fraud detection. AI Overviews cite it on Rent Reporting, Credit Building For Renters, Boom and it is absent on Tenant Screening, Resident Benefits Package, Rental Fraud Detection.
Words AI uses for the brand
Rent ReportingCredit Building For RentersBoom
The brand's own pillars that AI omits
Tenant ScreeningResident Benefits PackageRental Fraud DetectionCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Rent ReportingOwnedpositioning
Credit Building For RentersOwnedpositioning
BoomOwnedcomparison
Tenant ScreeningInvisiblepositioning
Resident Benefits PackageInvisiblepositioning
Rental Fraud DetectionInvisiblepositioning
Buyer-journey coverage

Problem Aware. Overview queries: Boom appears on 3 of 6 themes.

Solution Aware. Owned on Rent Reporting, Credit Building For Renters, Boom; absent on Tenant Screening, Resident Benefits Package, Rental Fraud Detection.

Alternatives. 3 themes name the brand without citing it; 25 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
39
100% of tracked queries trigger an AI Overview.
Times brand cited
11
28% citation rate when AI answers.
Total brand mentions
14
Across all observed AI responses.
Case Studies

This playbook has already worked. Here's the proof.

Executed by AUQ for B2B SaaS teams with the same gaps this audit found.

1,000+ Fraud.net AI citations earned in 6 months through GEO prompt research and content automation. Read the case study → +173% Microblink Organic traffic growth from technical SEO, content automation, and GEO-focused linkbuilding. Read the case study → +30,000 AKOOL Visits in 6 months via technical optimizations and content strategy we executed end-to-end. Read the case study → +200% DeepInfra Technical blog traffic growth from a blog redesign, author training, and SaaS linkbuilding. Read the case study →
Get results like these for Boom → See all case studies
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Boom's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryBoom in the AI answerTop sources cited
best rent reportingCitedbusinessinsider.com, esusurent.com, rentreporters.com
rent reporting vendorsAbsentfinder.com, youtube.com, frontlobby.com
rent reporting solutionsAbsentearnest.com, gatewayfirst.com, esusurent.com
rent reporting softwareCitedhelp.buildium.com, rentplus.com, wallethub.com
rent reporting platformCitedthekimlawfirmllc.com, marinecu.com, self.inc
top rent reporting providersCitedyoutube.com, consumerfinance.gov, boompay.app
rent reporting comparisonNamed, not citedexperian.com, nerdwallet.com, thepaystubs.com
best tenant screeningAbsentmckeecompany.com, rentlm.com, rentwithclara.com
tenant screening vendorsAbsentmysmartmove.com, turbotenant.com, myrental.com
tenant screening solutionsAbsentamerusa.com, rentlm.com, verifyssi.com
tenant screening softwareAbsenttransunion.com, guideflow.com, facebook.com
tenant screening platformAbsentplaid.com, smartscreen.clearscreening.com, avail.com
top tenant screening providersAbsentmysmartmove.com, investopedia.com, signmore.com
tenant screening comparisonAbsentblog.tenantevaluation.ai, rentwithcosign.com, mochatechnologies.com
best credit building for rentersCitedexperian.com, nerdwallet.com, earnest.com
credit building for renters vendorsAbsentcreditrentboost.com, youtube.com, rentwisepm.com
credit building for renters solutionsNamed, not citedyoutube.com, reinvestsafe.com, stellarfi.com
credit building for renters softwareAbsentrentplus.com, support.turbotenant.com, reddit.com
credit building for renters platformCitedearnest.com, esusurent.com, rentreporters.com
top credit building for renters providersCitedrentreportingcenter.org, rentreporters.com, rentspree.com
credit building for renters comparisonCitedfinder.com, boompay.app, creditrentboost.com
best resident benefits packageAbsentsecondnature.com, paylode.com, youtube.com
resident benefits package vendorsAbsentyoutube.com, elavatere.com, wilmingtonforrent.com
resident benefits package solutionsAbsentsecondnature.com, buildium.com, wilmingtonforrent.com
resident benefits package softwareAbsentsecondnature.com, instagram.com, rentwisepm.com
resident benefits package platformAbsentsecondnature.com, buildium.com, paylode.com
top resident benefits package providersAbsentsecondnature.com, saltlakepropertymanagement.com, joinbeagle.com
resident benefits package comparisonAbsentwebpossible.com, growproperties.com, rumllc.com
best rental fraud detectionAbsentblog.tenantevaluation.ai, info.resistant.ai, screening.burnt.com
rental fraud detection vendorsAbsentkaaj.ai, realpage.com, findigs.com
rental fraud detection solutionsAbsentocrolus.com, mysmartmove.com, singlekey.com
rental fraud detection softwareAbsentblog.tenantevaluation.ai, finance.yahoo.com, rentmanager.com
rental fraud detection platformAbsentuse.rently.com, blog.tenantevaluation.ai, info.resistant.ai
top rental fraud detection providersAbsentsota2.com, webpossible.com, blog.tenantevaluation.ai
rental fraud detection comparisonAbsentfindigs.com, proof.com, facebook.com
alternatives to BoomNamed, not citedalternativeto.net, eduardbruch.com, news.ycombinator.com
Boom vs EsusuCitedyoutube.com, esusurent.com, thekimlawfirmllc.com
Boom vs RentReportersCitedyoutube.com, businessinsider.com, creditrentboost.com
Boom vs TransUnion SmartMoveCitedtransunion.com, findigs.com, mysmartmove.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 72% of AI-answer queries

Boom is cited in 11 of the 39 AI answers we triggered.

02

AI misreads the category

Boom presents as rent reporting, tenant screening, credit building for renters, resident benefits package, rental fraud detection. AI Overviews cite it on Rent Reporting, Credit Building For Renters, Boom and it is absent on Tenant Screening, Resident Benefits Package, Rental Fraud Detection.

TOP THREE MOVES
01

Win presence on Tenant Screening

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com20Cited on 20 of the queries we tested.
reddit.com9Cited on 9 of the queries we tested.
experian.com8Cited on 8 of the queries we tested.
blog.tenantevaluation.ai8Cited on 8 of the queries we tested.
secondnature.com7Cited on 7 of the queries we tested.
zillow.com6Cited on 6 of the queries we tested.
joinbeagle.com6Cited on 6 of the queries we tested.
avail.com5Cited on 5 of the queries we tested.
investopedia.com5Cited on 5 of the queries we tested.
mysmartmove.com5Cited on 5 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Boom is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Boom on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 20 of the tested queries.
reddit.comCited on 9 of the tested queries.
experian.comCited on 8 of the tested queries.
blog.tenantevaluation.aiCited on 8 of the tested queries.
secondnature.comCited on 7 of the tested queries.
zillow.comCited on 6 of the tested queries.
joinbeagle.comCited on 6 of the tested queries.
avail.comCited on 5 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries Boom is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Tenant Screening, Resident Benefits Package, Rental Fraud Detection.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.