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The SEO Works

Sheffield, United Kingdom

UK SEO agency with a dedicated generative engine optimisation service: conversational question research, AI-readable content, schema and llms.txt, digital PR and credibility building, and tracking of AI mentions and LLM referrals.

Core offerings

What The SEO Works sells

The selection below comes from The SEO Works's own site; the category descriptions are this directory's.

AI visibility tracking

Measuring how often the brand appears in answers from ChatGPT, Perplexity, Gemini and Google AI Overviews, and tracking share of voice over time.

Content for LLM citation

Publishing and restructuring content so AI assistants can quote it: direct answers, clear structure, extractable facts.

Technical GEO

Making the site readable to AI systems: structured data, llms.txt, rendering and indexation fixes for AI crawlers.

Digital PR & mentions

Earning brand mentions and links on the third-party pages AI assistants already cite.

Classic SEO

Traditional search engine optimization: rankings and traffic, with the content, technical and authority work underneath them.

Case studies

Case studies The SEO Works publishes

DHL AI search campaign

DHL's AI search campaign increased AI citations by 287% and ChatGPT referrals by 121%.

60% share of voice in AI Overviews for a seating manufacturer

An unnamed seating manufacturer took 60% share of voice in Google AI Overviews, more than double its key competitors.

GEO strategy achieves 2000% increase in AI referrals

An unnamed B2B marketing company achieved a 2000% increase in AI referral traffic from a GEO strategy.

Read from The SEO Works's own site in November 2026. The numbers are the agency's published claims, quoted as found.

Strengths & weaknesses

Where The SEO Works is strong, and what to check

Observations from reading The SEO Works's site and public profiles in November 2026.

Strengths

  • Five published case studies with AI/GEO metrics, including named client DHL
  • GEO service page details schema types (FAQ, Article, HowTo), llms.txt, and LLM referral tracking
  • Publishes an 'Info for AI and LLMs' page and an Entitymap
  • Over 40 industry awards cited, including SEO Agency of the Year

Weaknesses

  • Pricing not published
  • Most case-study clients are unnamed
  • No AI visibility tracking tool named
Capability scorecard

What The SEO Works shows evidence of doing

Each grade reflects public evidence on The SEO Works's own site as of November 2026. A 5 is a productized offering with documented results. A 1 means I found no public evidence, which happens for services an agency delivers without writing about them. Use the low grades as questions for the intro call.

Content
AI content5/5

GEO service producing AI-readable, answer-first content with documented results (DHL +121% ChatGPT referrals)

Thought leadership with expert authors3/5

Blog, downloads library, and expert-led content named in the GEO process; no original research observed

Off site
Link building4/5

Dedicated Digital PR service page; quality backlinks part of GEO credibility building

Mention building4/5

GEO page details encouraging brand mentions via PR, partners and trusted listings, stating a mention is as useful as a link

Custom outreach3/5

Digital PR campaigns referenced in GEO service; outreach process not described

Technical
Technical SEO / GEO5/5

Technical GEO with FAQ/Article/HowTo schema, llms.txt, clean metadata, documented in AI case studies (DHL +287% citations)

Analytics
Prompt analytics4/5

Tracks AI Overview visibility, LLM mentions and referrals with prompt-level trend reporting; no tool named

Conversion tracking4/5

Tracks direct LLM referrals; GA4 ChatGPT-tracking guide; revenue-based AI case metrics (78% sales uplift from AI referrals)

Dev & design
Content design3/5

Web Design Services offered under Design & Development

Development for LLM-ready site sections5/5

Dedicated Web Design and Web Development service pages with a named-client website build case study (GeoPura)

Pricing

What The SEO Works costs

Pricing on request

The SEO Works does not publish pricing. Expect a scoped proposal after an intro call.

Prices in other currencies are converted at approximate rates. Confirm current pricing and scope with the agency before signing.

Reviews

Independent reviews

Clutch ★★★★★ 4.8 · 58 reviews
Read reviews →

Ratings read from each platform in November 2026; they change, so check the live profile.

Clients

Clients named on their site

DHL

Briefing agencies? Know where you stand first.

AUQ, the agency behind this directory, runs GEO audits that measure how AI assistants currently represent your brand. Useful before you brief The SEO Works or anyone else on the list.

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