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Search Engine People

Toronto, Canada

Full-service Toronto digital agency founded in 2001, offering AI SEO services including answer engine optimization, generative engine optimization, Google AI Overviews optimization and SEO for ChatGPT, Gemini and Perplexity.

Core offerings

What Search Engine People sells

The selection below comes from Search Engine People's own site; the category descriptions are this directory's.

AI visibility tracking

Measuring how often the brand appears in answers from ChatGPT, Perplexity, Gemini and Google AI Overviews, and tracking share of voice over time.

Content for LLM citation

Publishing and restructuring content so AI assistants can quote it: direct answers, clear structure, extractable facts.

Classic SEO

Traditional search engine optimization: rankings and traffic, with the content, technical and authority work underneath them.

CRO

Conversion rate optimization: turning the visits that still land on the site into pipeline.

Case studies

Case studies Search Engine People publishes

Levitt LLP lead growth

Levitt LLP increased leads by 793%.

PAR Technology traffic turnaround

PAR Technology reversed a traffic decline with up to 161% year-over-year growth.

Speedy Cash keyword performance

Speedy Cash increased keyword performance by 90%.

Read from Search Engine People's own site in November 2026. The numbers are the agency's published claims, quoted as found.

Strengths & weaknesses

Where Search Engine People is strong, and what to check

Observations from reading Search Engine People's site and public profiles in November 2026.

Strengths

  • Publishes indicative pricing ranges on the homepage ($1,000/mo starting, up to $30,000+/mo for competitive industries)
  • Dedicated service pages for AEO, GEO, AI Overviews optimization, and ranking in ChatGPT/Gemini/Perplexity
  • Free AI Visibility Tool and free website analysis tools published
  • Named team page and 25+ years in business stated on site

Weaknesses

  • No case studies with AI, GEO or LLM results
  • GEO service page shows no quantified client results
  • Only five case studies published
Capability scorecard

What Search Engine People shows evidence of doing

Each grade reflects public evidence on Search Engine People's own site as of November 2026. A 5 is a productized offering with documented results. A 1 means I found no public evidence, which happens for services an agency delivers without writing about them. Use the low grades as questions for the intro call.

Content
AI content4/5

AI Content Creation & Optimization service and AI-Ready Content resource page

Thought leadership with expert authors2/5

Blog and podcasts present; no original research or author credentials observed

Off site
Link building4/5

Dedicated Link Building Services page

Mention building3/5

LLM Seeding Services listed among services; GEO page cites brand mentions and consistent profiles

Custom outreach2/5

Authoritative link building mentioned on GEO page; no outreach method described

Technical
Technical SEO / GEO4/5

GEO service names schema markup, site architecture for AI crawling, and accessibility standards

Analytics
Prompt analytics4/5

AI Visibility Tool published; GEO service includes monitoring how content appears in AI-generated responses

Conversion tracking4/5

Dedicated Google Analytics Services page and a Data services page

Dev & design
Content design3/5

Web Design & Creative service page covers creative work

Development for LLM-ready site sections4/5

Web Design & Creative service page, Managed WordPress Hosting, and CMS-specific SEO services

Pricing

What Search Engine People costs

Pricing on request

No fixed pricing; the site gives examples from about $1,000/mo to $30,000+/mo depending on scope.

Prices in other currencies are converted at approximate rates. Confirm current pricing and scope with the agency before signing.

Reviews

Independent reviews

Clutch ★★★★★ 4.9 · 56 reviews
Read reviews →

Ratings read from each platform in November 2026; they change, so check the live profile.

Clients

Clients named on their site

Speedy CashLevitt LLPPAR Technology

Briefing agencies? Know where you stand first.

AUQ, the agency behind this directory, runs GEO audits that measure how AI assistants currently represent your brand. Useful before you brief Search Engine People or anyone else on the list.

Get a GEO audit