What Impression sells
The selection below comes from Impression's own site; the category descriptions are this directory's.
AI visibility tracking
Measuring how often the brand appears in answers from ChatGPT, Perplexity, Gemini and Google AI Overviews, and tracking share of voice over time.
Content for LLM citation
Publishing and restructuring content so AI assistants can quote it: direct answers, clear structure, extractable facts.
Technical GEO
Making the site readable to AI systems: structured data, llms.txt, rendering and indexation fixes for AI crawlers.
Digital PR & mentions
Earning brand mentions and links on the third-party pages AI assistants already cite.
Classic SEO
Traditional search engine optimization: rankings and traffic, with the content, technical and authority work underneath them.
Case studies Impression publishes
Tensar GEO strategy
Tensar's generative engine optimisation strategy secured 47,000+ organic clicks via AI Overview keywords in a year, with 1,793 AI Overview citations globally.
The Audio Halo: 81% incremental traffic lift
A SaaS supply chain client achieved an 81% incremental lift in site traffic.
Humanitarian charity donation campaign
A humanitarian organisation raised £3.5m through a full-funnel donation strategy.
Read from Impression's own site in November 2026. The numbers are the agency's published claims, quoted as found.
Where Impression is strong, and what to check
Observations from reading Impression's site and public profiles in November 2026.
Strengths
- In-house GEO tooling named (RALTS for content and entity work)
- Tensar GEO case study with AI Overview citation and click numbers from named sources (Ahrefs, Google Search Console)
- Detailed technical GEO methodology: JavaScript rendering, log-file analysis, semantic HTML, schema
- Publishes an 'AI at Impression' policy page and a named team page
Weaknesses
- Pricing not published
- Only one GEO case study published
- Several case studies on the work page carry no quantified results
What Impression shows evidence of doing
Each grade reflects public evidence on Impression's own site as of November 2026. A 5 is a productized offering with documented results. A 1 means I found no public evidence, which happens for services an agency delivers without writing about them. Use the low grades as questions for the intro call.
GEO service shapes content for AI citation (Q&A formatting, original insights) with documented Tensar results
Blog with algorithm-update analyses, resources and events sections; no original data studies observed
Dedicated Digital PR & Content service page; high-quality link building within GEO service
GEO page states they secure mentions in relevant publications, explicitly including unlinked mentions
Digital PR and brand PR services offered; outreach process not detailed
Technical GEO audits covering crawlability, JS rendering, semantic HTML, schema and log files; Tensar results documented
Prompt-set tracking reporting mentions, citations and sentiment; enterprise share-of-voice tools; in-house RALTS tool
Dashboards for LLM referral clicks and conversions; Media Measurement and Analytics service lines; GA4 limitations discussed
Creative listed under strategy services; no content design detail observed
No public evidence of a web development service
What Impression costs
Pricing on request
Impression does not publish pricing. Expect a scoped proposal after an intro call.
Prices in other currencies are converted at approximate rates. Confirm current pricing and scope with the agency before signing.
Independent reviews
Ratings read from each platform in November 2026; they change, so check the live profile.