GEO AUDIT  ·  BRAND-ONLY

ZITADEL.

A look at how ZITADEL is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitezitadel.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedAugust 10, 2026  ·  by AUQ
AI Visibility Score
12
out of 100. Absent band. ZITADEL is cited in 3 of 38 AI answers. It shows up on Zitadel. It is absent on Identity And Access Management, Customer Identity, Authentication.
Verified AI Overview citations
3
ZITADEL's brand is cited in 3 of the 38 AI-answer queries we tested.
AI answer trigger rate
97%
Google's AI answer box fires on 38 of 39 tracked queries.
Citation rate when AI answers
8%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

ZITADEL scores 12 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

ZITADEL is cited in 3 of 38 AI answers. It shows up on Zitadel. It is absent on Identity And Access Management, Customer Identity, Authentication.

AI answers fire on 97% of tracked queries, yet ZITADEL is quoted in only 8% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
12
Absent band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear97 / 100
  • Inclusion in category answers11 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand17 / 100
  • Topic coverage breadth17 / 100
  • Your pages being quoted8 / 100
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Identity And Access Management

ZITADEL - Identity Infrastructure, Simplified Platform Develop Company Pricing Blog Star Login Sign up Star Identity infrastructure, simplified for you Bridging the best of Open Source and Enterprise authentication solutions. Get started wizitadel.com, 2026

Differentiators it leads with: Identity And Access Management, Customer Identity, Authentication, Single Sign-On.

What Google's AI says

Recognized in AI answers for Zitadel

Cited as a provider on Zitadel queries.
Appears alongside youtube.com, reddit.com, microsoft.com.
The core gap
ZITADEL presents as identity and access management, customer identity, authentication, single sign-on, passwordless login. AI Overviews cite it on Zitadel and it is absent on Identity And Access Management, Customer Identity, Authentication.
Words AI uses for the brand
Zitadel
The brand's own pillars that AI omits
Identity And Access ManagementCustomer IdentityAuthenticationCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
ZitadelOwnedcomparison
Identity And Access ManagementInvisiblepositioning
Customer IdentityInvisiblepositioning
AuthenticationInvisiblepositioning
Single Sign-OnInvisiblepositioning
Passwordless LoginInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: ZITADEL appears on 1 of 6 themes.

Solution Aware. Owned on Zitadel; absent on Identity And Access Management, Customer Identity, Authentication.

Alternatives. 1 themes name the brand without citing it; 34 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
38
97% of tracked queries trigger an AI Overview.
Times brand cited
3
8% citation rate when AI answers.
Total brand mentions
4
Across all observed AI responses.
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means ZITADEL's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeZITADEL in the AI answerTop sources cited
best identity and access managementPositioningAbsentreddit.com, gartner.com, fivetran.com
identity and access management vendorsPositioningAbsentidmworks.com, gartner.com, majorkeytech.com
identity and access management solutionsPositioningAbsentpaloaltonetworks.com, gartner.com, microsoft.com
identity and access management softwarePositioningAbsentmicrosoft.com, gartner.com, reddit.com
identity and access management platformPositioningAbsentreddit.com, ibm.com, monday.com
top identity and access management providersPositioningAbsentidmworks.com, gartner.com, majorkeytech.com
identity and access management comparisonPositioningAbsenttenfold-security.com, ssh.com, rippling.com
best customer identityPositioningAbsentcurity.io, peerspot.com, g2.com
customer identity vendorsPositioningAbsentloginradius.com, microsoft.com, au10tix.com
customer identity solutionsPositioningAbsentokta.com, cpl.thalesgroup.com, nordlayer.com
customer identity softwarePositioningAbsentstrivacity.com, pingidentity.com, microsoft.com
customer identity platformPositioningAbsentcloud.google.com, microsoft.com, cpl.thalesgroup.com
top customer identity providersPositioningAbsentreddit.com, solutionsreview.com, g2.com
customer identity comparisonPositioningAbsentsupport.okta.com, curity.io, peerspot.com
best authenticationPositioningNo AI answer
authentication vendorsPositioningAbsentreddit.com, hasura.io, github.com
authentication solutionsPositioningAbsentauth0.com, entrust.com, authx.com
authentication softwarePositioningAbsentonespan.com, gartner.com, microsoft.com
authentication platformPositioningAbsenthidglobal.com, reddit.com, learn.microsoft.com
top authentication providersPositioningAbsentreddit.com, gartner.com, rippling.com
authentication comparisonPositioningAbsentauth0.com, loginradius.com, dev.to
best single sign-onPositioningAbsentreddit.com, workos.com, miniorange.com
single sign-on vendorsPositioningAbsentworkos.com, miniorange.com, youtube.com
single sign-on solutionsPositioningAbsentonelogin.com, miniorange.com, youtube.com
single sign-on softwarePositioningAbsentreddit.com, scalefusion.com, onelogin.com
single sign-on platformPositioningAbsentsupport.apple.com, learn.microsoft.com, jamf.com
top single sign-on providersPositioningAbsentworkos.com, miniorange.com, infisign.ai
single sign-on comparisonPositioningAbsentpingidentity.com, huntress.com, duo.com
best passwordless loginPositioningAbsentreddit.com, youtube.com, rsa.com
passwordless login vendorsPositioningAbsentlinkedin.com, reddit.com, hypr.com
passwordless login solutionsPositioningAbsentrsa.com, paloaltonetworks.com, hypr.com
passwordless login softwarePositioningAbsentminiorange.com, reddit.com, authx.com
passwordless login platformPositioningAbsentoloid.com, paloaltonetworks.com, fusionauth.io
top passwordless login providersPositioningAbsentviasocket.com, techrepublic.com, peerspot.com
passwordless login comparisonPositioningAbsentpingidentity.com, wwpass.com, loginradius.com
alternatives to ZITADELComparisonCitedreddit.com, zitadel.com, skycloak.io
ZITADEL vs Auth0ComparisonCitedzitadel.com, auth0alternatives.com, reddit.com
ZITADEL vs KeycloakComparisonNamed, not citedcerbos.dev, guptadeepak.com, youtube.com
ZITADEL vs ClerkComparisonCitedreddit.com, blog.hyperknot.com, zitadel.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 92% of AI-answer queries

ZITADEL is cited in 3 of the 38 AI answers we triggered.

02

AI misreads the category

ZITADEL presents as identity and access management, customer identity, authentication, single sign-on, passwordless login. AI Overviews cite it on Zitadel and it is absent on Identity And Access Management, Customer Identity, Authentication.

TOP THREE MOVES
01

Win presence on Identity And Access Management

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com25Cited on 25 of the queries we tested.
reddit.com16Cited on 16 of the queries we tested.
microsoft.com13Cited on 13 of the queries we tested.
oloid.com12Cited on 12 of the queries we tested.
pingidentity.com11Cited on 11 of the queries we tested.
gartner.com9Cited on 9 of the queries we tested.
idmworks.com9Cited on 9 of the queries we tested.
learn.microsoft.com9Cited on 9 of the queries we tested.
paloaltonetworks.com8Cited on 8 of the queries we tested.
peerspot.com8Cited on 8 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations ZITADEL is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of ZITADEL on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 25 of the tested queries.
reddit.comCited on 16 of the tested queries.
microsoft.comCited on 13 of the tested queries.
oloid.comCited on 12 of the tested queries.
pingidentity.comCited on 11 of the tested queries.
gartner.comCited on 9 of the tested queries.
idmworks.comCited on 9 of the tested queries.
learn.microsoft.comCited on 9 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries ZITADEL is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Identity And Access Management, Customer Identity, Authentication.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.