GEO AUDIT  ·  BRAND-ONLY

Orb.

A look at how Orb is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitewithorb.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedJuly 31, 2026  ·  by AUQ
AI Visibility Score
40
out of 100. Low band. Orb is cited in 9 of 36 AI answers. It shows up on Usage-Based Billing, Orb. It is absent on Billing, Revenue Recognition, Metering.
Verified AI Overview citations
9
Orb's brand is cited in 9 of the 36 AI-answer queries we tested.
AI answer trigger rate
92%
Google's AI answer box fires on 36 of 39 tracked queries.
Citation rate when AI answers
25%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Orb scores 40 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Orb is cited in 9 of 36 AI answers. It shows up on Usage-Based Billing, Orb. It is absent on Billing, Revenue Recognition, Metering.

AI answers fire on 92% of tracked queries, yet Orb is quoted in only 25% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
40
Low band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear92 / 100
  • Inclusion in category answers33 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand83 / 100
  • Topic coverage breadth33 / 100
  • Your pages being quoted25 / 100
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Usage-Based Billing

The revenue design company | Orb Products Solutions Resources Docs Careers Pricing Log in L o g i n Contact Sales C o n t a c t S a l e s T h e r e v e n u e d e s i g n p l a t f o r m What is revenue design? The revenue architects playboowithorb.com, 2026

Differentiators it leads with: Usage-Based Billing, Billing, Revenue Recognition, Metering.

What Google's AI says

Recognized in AI answers for Usage-Based Billing, Orb

Cited as a provider on Usage-Based Billing, Orb queries.
Appears alongside youtube.com, stripe.com, maxio.com.
The core gap
Orb presents as usage-based billing, billing, revenue recognition, metering, subscription management. AI Overviews cite it on Usage-Based Billing, Orb and it is absent on Billing, Revenue Recognition, Metering.
Words AI uses for the brand
Usage-Based BillingOrb
The brand's own pillars that AI omits
BillingRevenue RecognitionMeteringCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Usage-Based BillingOwnedpositioning
OrbOwnedcomparison
BillingInvisiblepositioning
Revenue RecognitionInvisiblepositioning
MeteringInvisiblepositioning
Subscription ManagementInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: Orb appears on 2 of 6 themes.

Solution Aware. Owned on Usage-Based Billing, Orb; absent on Billing, Revenue Recognition, Metering.

Alternatives. 3 themes name the brand without citing it; 24 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
36
92% of tracked queries trigger an AI Overview.
Times brand cited
9
25% citation rate when AI answers.
Total brand mentions
12
Across all observed AI responses.
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Orb's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeOrb in the AI answerTop sources cited
best usage-based billingPositioningCitedreddit.com, maxio.com, ledgerup.ai
usage-based billing vendorsPositioningAbsentchargebee.com, g2.com, getlago.com
usage-based billing solutionsPositioningCitedmaxio.com, salesforce.com, stripe.com
usage-based billing softwarePositioningCitedreddit.com, billingplatform.com, maxio.com
usage-based billing platformPositioningAbsentmaxio.com, billingplatform.com, chargebee.com
top usage-based billing providersPositioningCitedledgerup.ai, stripe.com, billingplatform.com
usage-based billing comparisonPositioningAbsentreddit.com, github.blog, visualstudiomagazine.com
best billingPositioningNamed, not citedsalesforce.com, forbes.com, cnbc.com
billing vendorsPositioningAbsentomnimd.com, resources.marketplace.aviahealth.com, bellmedex.com
billing solutionsPositioningNo AI answer
billing softwarePositioningNamed, not citedforbes.com, upflow.io, avidxchange.com
billing platformPositioningNo AI answer
top billing providersPositioningAbsentmedicalbillersandcoders.com, omnimd.com, mbwrcm.com
billing comparisonPositioningAbsentorionadvisorservices.my.site.com, youtube.com, docs.oracle.com
best revenue recognitionPositioningAbsentscalexp.com, rightrev.com, stripe.com
revenue recognition vendorsPositioningAbsentmaxio.com, rightrev.com, sage.com
revenue recognition solutionsPositioningAbsentzuora.com, deloitte.com, salesforce.com
revenue recognition softwarePositioningAbsentmaxio.com, stripe.com, zuora.com
revenue recognition platformPositioningAbsentmaxio.com, stripe.com, salesforce.com
top revenue recognition providersPositioningAbsentrightrev.com, eleven.run, withvayu.com
revenue recognition comparisonPositioningAbsentpaddle.com, youtube.com, investopedia.com
best meteringPositioningAbsentbestmetering.com, youtube.com, joeredski.com
metering vendorsPositioningAbsentnerc.gov.ng, redclay.com, mordorintelligence.com
metering solutionsPositioningNo AI answer
metering softwarePositioningAbsentselinc.com, ninjaone.com, badgermeter.com
metering platformPositioningCitedopenmeter.io, meter.com, thingsboard.io
top metering providersPositioningAbsentfortunebusinessinsights.com, utility-metering.utilitiesbusinessreview.com, mordorintelligence.com
metering comparisonPositioningAbsentelectroind.com, youtube.com, photographylife.com
best subscription managementPositioningAbsentcnbc.com, robberger.com, resubs.app
subscription management vendorsPositioningCitedreddit.com, maxio.com, recurly.com
subscription management solutionsPositioningAbsentreddit.com, salesforce.com, maxio.com
subscription management softwarePositioningAbsentreddit.com, maxio.com, recurly.com
subscription management platformPositioningAbsentreddit.com, recurly.com, chargebee.com
top subscription management providersPositioningAbsentreddit.com, salesforce.com, klaviyo.com
subscription management comparisonPositioningAbsentfrisbii.com, youtube.com, claimlane.com
alternatives to OrbComparisonNamed, not citedieeexplore.ieee.org, aibilling.dev, g2.com
Orb vs MetronomeComparisonCitedwithorb.com, pkgpulse.com, sacra.com
Orb vs Stripe BillingComparisonCitedwithorb.com, reddit.com, aibilling.dev
Orb vs ChargebeeComparisonCitedwithorb.com, amberflo.io, credyt.ai
THREE FINDINGS THAT MATTER
01

The brand is missing from 75% of AI-answer queries

Orb is cited in 9 of the 36 AI answers we triggered.

02

AI misreads the category

Orb presents as usage-based billing, billing, revenue recognition, metering, subscription management. AI Overviews cite it on Usage-Based Billing, Orb and it is absent on Billing, Revenue Recognition, Metering.

TOP THREE MOVES
01

Win presence on Billing

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com17Cited on 17 of the queries we tested.
stripe.com9Cited on 9 of the queries we tested.
maxio.com9Cited on 9 of the queries we tested.
reddit.com9Cited on 9 of the queries we tested.
salesforce.com9Cited on 9 of the queries we tested.
recurly.com7Cited on 7 of the queries we tested.
chargebee.com6Cited on 6 of the queries we tested.
g2.com6Cited on 6 of the queries we tested.
billingplatform.com6Cited on 6 of the queries we tested.
zuora.com6Cited on 6 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Orb is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Orb on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 17 of the tested queries.
stripe.comCited on 9 of the tested queries.
maxio.comCited on 9 of the tested queries.
reddit.comCited on 9 of the tested queries.
salesforce.comCited on 9 of the tested queries.
recurly.comCited on 7 of the tested queries.
chargebee.comCited on 6 of the tested queries.
g2.comCited on 6 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries Orb is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Billing, Revenue Recognition, Metering.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.