GEO AUDIT  ·  BRAND-ONLY

Spur.

A look at how Spur is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitespur.us
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedAugust 10, 2026  ·  by AUQ
AI Visibility Score
55
out of 100. Competitive band. Spur is cited in 17 of 39 AI answers. It shows up on Vpn Detection, Proxy Detection, Spur. It is absent on Ip Intelligence, Fraud Prevention, Bot Traffic Detection.
Verified AI Overview citations
17
Spur's brand is cited in 17 of the 39 AI-answer queries we tested.
AI answer trigger rate
100%
Google's AI answer box fires on 39 of 39 tracked queries.
Citation rate when AI answers
44%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Spur scores 55 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Spur is cited in 17 of 39 AI answers. It shows up on Vpn Detection, Proxy Detection, Spur. It is absent on Ip Intelligence, Fraud Prevention, Bot Traffic Detection.

AI answers fire on 100% of tracked queries, yet Spur is quoted in only 44% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
55
Competitive band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear100 / 100
  • Inclusion in category answers51 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand83 / 100
  • Topic coverage breadth50 / 100
  • Your pages being quoted44 / 100
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

IP Intelligence

Spur positions itself around IP intelligence, VPN detection, proxy detection, fraud prevention, bot traffic detection.spur.us, 2026

Differentiators it leads with: IP Intelligence, VPN Detection, Proxy Detection, Fraud Prevention.

What Google's AI says

Recognized in AI answers for Vpn Detection, Proxy Detection, Spur

Cited as a provider on Vpn Detection, Proxy Detection, Spur queries.
Appears alongside youtube.com, gartner.com, reddit.com.
The core gap
Spur presents as IP intelligence, VPN detection, proxy detection, fraud prevention, bot traffic detection. AI Overviews cite it on Vpn Detection, Proxy Detection, Spur and it is absent on Ip Intelligence, Fraud Prevention, Bot Traffic Detection.
Words AI uses for the brand
Vpn DetectionProxy DetectionSpur
The brand's own pillars that AI omits
Ip IntelligenceFraud PreventionBot Traffic DetectionCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Vpn DetectionOwnedpositioning
Proxy DetectionOwnedpositioning
SpurOwnedcomparison
Ip IntelligenceInvisiblepositioning
Fraud PreventionInvisiblepositioning
Bot Traffic DetectionInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: Spur appears on 3 of 6 themes.

Solution Aware. Owned on Vpn Detection, Proxy Detection, Spur; absent on Ip Intelligence, Fraud Prevention, Bot Traffic Detection.

Alternatives. 3 themes name the brand without citing it; 19 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
39
100% of tracked queries trigger an AI Overview.
Times brand cited
17
44% citation rate when AI answers.
Total brand mentions
20
Across all observed AI responses.
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Spur's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeSpur in the AI answerTop sources cited
best ip intelligencePositioningAbsentdev.to, github.com, g2.com
ip intelligence vendorsPositioningCitedmaxmind.com, spur.us, g2.com
ip intelligence solutionsPositioningCitedquestel.com, transunion.com, spur.us
ip intelligence softwarePositioningAbsentquestel.com, dev.to, youtube.com
ip intelligence platformPositioningAbsentquestel.com, lexisnexisip.com, clarivate.com
top ip intelligence providersPositioningAbsentgartner.com, ipinfo.io, slashdot.org
ip intelligence comparisonPositioningAbsent51degrees.com, support.maxmind.com, nrs.help
best vpn detectionPositioningAbsentreddit.com, youtube.com, ip2proxy.com
vpn detection vendorsPositioningCitedreddit.com, didit.me, ipapi.is
vpn detection solutionsPositioningCitedreddit.com, spur.us, maxmind.com
vpn detection softwarePositioningCitedreddit.com, play.google.com, ip.teoh.io
vpn detection platformPositioningCitedreddit.com, spur.us, cside.com
top vpn detection providersPositioningNamed, not citedreddit.com, ipgeolocation.io, fingerprint.com
vpn detection comparisonPositioningCitedsciencedirect.com, reddit.com, cside.com
best proxy detectionPositioningCitedip2proxy.com, ipqualityscore.com, iphub.info
proxy detection vendorsPositioningCitedspur.us, ipgeolocation.io, ipqualityscore.com
proxy detection solutionsPositioningCitedspur.us, maxmind.com, docs.seon.io
proxy detection softwarePositioningCitedip.teoh.io, spur.us, ip2proxy.com
proxy detection platformPositioningNamed, not citedip.teoh.io, didit.me, ipgeolocation.io
top proxy detection providersPositioningAbsentipqualityscore.com, ip2proxy.com, blog.frauddefense.io
proxy detection comparisonPositioningCitedgosecure.ai, spur.us, youtube.com
best fraud preventionPositioningAbsentomh.ny.gov, consumer.ftc.gov, aura.com
fraud prevention vendorsPositioningAbsentsignifyd.com, sardine.ai, risk.lexisnexis.com
fraud prevention solutionsPositioningAbsenthidglobal.com, sumsub.com, risk.lexisnexis.com
fraud prevention softwarePositioningAbsentshadowdragon.io, ibm.com, sardine.ai
fraud prevention platformPositioningAbsentsift.com, alloy.com, sardine.ai
top fraud prevention providersPositioningAbsentgartner.com, shadowdragon.io, validadvantage.com
fraud prevention comparisonPositioningAbsenttransunion.com, gartner.com, validadvantage.com
best bot traffic detectionPositioningAbsentfingerprint.com, stape.io, cloudflare.com
bot traffic detection vendorsPositioningAbsentcequence.ai, akamai.com, datos-insights.com
bot traffic detection solutionsPositioningCitedfingerprint.com, spur.us, akamai.com
bot traffic detection softwarePositioningAbsentfingerprint.com, akamai.com, cloudflare.com
bot traffic detection platformPositioningCitedfingerprint.com, blog.cloudflare.com, reddit.com
top bot traffic detection providersPositioningAbsentdatos-insights.com, cequence.ai, clutch.co
bot traffic detection comparisonPositioningAbsentsecurityboulevard.com, cside.com, optimi.com
alternatives to SpurComparisonNamed, not citedg2.com, krowdbase.com, bikemag.com
Spur vs IPQualityScoreComparisonCitedspur.us, learn.microsoft.com, ipqualityscore.com
Spur vs MaxMindComparisonCitedlinkedin.com, spur.us, support.maxmind.com
Spur vs DigitalElementComparisonCitedspur.org, digitalelement.com, spur.us
THREE FINDINGS THAT MATTER
01

The brand is missing from 56% of AI-answer queries

Spur is cited in 17 of the 39 AI answers we triggered.

02

AI misreads the category

Spur presents as IP intelligence, VPN detection, proxy detection, fraud prevention, bot traffic detection. AI Overviews cite it on Vpn Detection, Proxy Detection, Spur and it is absent on Ip Intelligence, Fraud Prevention, Bot Traffic Detection.

TOP THREE MOVES
01

Win presence on Ip Intelligence

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com15Cited on 15 of the queries we tested.
gartner.com9Cited on 9 of the queries we tested.
reddit.com8Cited on 8 of the queries we tested.
shadowdragon.io6Cited on 6 of the queries we tested.
cside.com6Cited on 6 of the queries we tested.
sardine.ai6Cited on 6 of the queries we tested.
fingerprint.com5Cited on 5 of the queries we tested.
datadome.co5Cited on 5 of the queries we tested.
g2.com4Cited on 4 of the queries we tested.
ip2proxy.com4Cited on 4 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Spur is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Spur on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 15 of the tested queries.
gartner.comCited on 9 of the tested queries.
reddit.comCited on 8 of the tested queries.
shadowdragon.ioCited on 6 of the tested queries.
cside.comCited on 6 of the tested queries.
sardine.aiCited on 6 of the tested queries.
fingerprint.comCited on 5 of the tested queries.
datadome.coCited on 5 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries Spur is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Ip Intelligence, Fraud Prevention, Bot Traffic Detection.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.