GEO AUDIT  ·  BRAND-ONLY

ScriptRunner.

A look at how ScriptRunner is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitescriptrunner.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedAugust 4, 2026  ·  by AUQ
AI Visibility Score
41
out of 100. Low band. ScriptRunner is cited in 11 of 35 AI answers. It shows up on Powershell Automation, Scriptrunner. It is absent on It Process Automation, Microsoft 365 Administration, Active Directory Automation.
Verified AI Overview citations
11
ScriptRunner's brand is cited in 11 of the 35 AI-answer queries we tested.
AI answer trigger rate
90%
Google's AI answer box fires on 35 of 39 tracked queries.
Citation rate when AI answers
31%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

ScriptRunner scores 41 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

ScriptRunner is cited in 11 of 35 AI answers. It shows up on Powershell Automation, Scriptrunner. It is absent on It Process Automation, Microsoft 365 Administration, Active Directory Automation.

AI answers fire on 90% of tracked queries, yet ScriptRunner is quoted in only 31% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
41
Low band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear90 / 100
  • Inclusion in category answers40 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand67 / 100
  • Topic coverage breadth33 / 100
  • Your pages being quoted31 / 100
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

PowerShell Automation

The #1 Agentic Automation & Orchestration Platform for Microsoft Ecosystems | ScriptRunner Platform Automation Orchestration Workflows Delegation & Approval Governance & Compliance Tool Consolidation Why Lack of productivity andscriptrunner.com, 2026

Differentiators it leads with: PowerShell Automation, IT Process Automation, Microsoft 365 Administration, Active Directory Automation.

What Google's AI says

Recognized in AI answers for Powershell Automation, Scriptrunner

Cited as a provider on Powershell Automation, Scriptrunner queries.
Appears alongside youtube.com, reddit.com, learn.microsoft.com.
The core gap
ScriptRunner presents as PowerShell automation, IT process automation, Microsoft 365 administration, Active Directory automation, script management. AI Overviews cite it on Powershell Automation, Scriptrunner and it is absent on It Process Automation, Microsoft 365 Administration, Active Directory Automation.
Words AI uses for the brand
Powershell AutomationScriptrunner
The brand's own pillars that AI omits
It Process AutomationMicrosoft 365 AdministrationActive Directory AutomationCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Powershell AutomationOwnedpositioning
ScriptrunnerOwnedcomparison
It Process AutomationInvisiblepositioning
Microsoft 365 AdministrationInvisiblepositioning
Active Directory AutomationInvisiblepositioning
Script ManagementInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: ScriptRunner appears on 2 of 6 themes.

Solution Aware. Owned on Powershell Automation, Scriptrunner; absent on It Process Automation, Microsoft 365 Administration, Active Directory Automation.

Alternatives. 3 themes name the brand without citing it; 21 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
35
90% of tracked queries trigger an AI Overview.
Times brand cited
11
31% citation rate when AI answers.
Total brand mentions
14
Across all observed AI responses.
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means ScriptRunner's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeScriptRunner in the AI answerTop sources cited
best powershell automationPositioningCitedreddit.com, youtube.com, cyberdudebivash.medium.com
powershell automation vendorsPositioningCitedreddit.com, forums.powershell.org, automate.fortra.com
powershell automation solutionsPositioningCitedlearn.microsoft.com, reddit.com, youtube.com
powershell automation softwarePositioningCitedcommunity.spiceworks.com, youtube.com, learn.microsoft.com
powershell automation platformPositioningCitedreddit.com, powershelluniversal.devolutions.net, youtube.com
top powershell automation providersPositioningCitedreddit.com, devolutions.net, community.spiceworks.com
powershell automation comparisonPositioningCitedreddit.com, linkedin.com, m365.fm
best it process automationPositioningAbsentgartner.com, bakedwith.com, zite.com
it process automation vendorsPositioningAbsentgartner.com, technologymatch.com, solutionsreview.com
it process automation solutionsPositioningAbsentorise.com, kissflow.com, advsyscon.com
it process automation softwarePositioningAbsentgartner.com, reddit.com, redwood.com
it process automation platformPositioningAbsentgartner.com, appian.com, opentext.com
top it process automation providersPositioningAbsentgartner.com, ai.exoticaitsolutions.com, zluri.com
it process automation comparisonPositioningNo AI answer
best microsoft 365 administrationPositioningAbsentlearn.microsoft.com, youtube.com, microsoft.com
microsoft 365 administration vendorsPositioningNo AI answer
microsoft 365 administration solutionsPositioningAbsentmicrosoft.com, coreview.com, apps.apple.com
microsoft 365 administration softwarePositioningAbsentmicrosoft.com, youtube.com, o365reports.com
microsoft 365 administration platformPositioningAbsentmicrosoft.com, youtube.com, apps.apple.com
top microsoft 365 administration providersPositioningAbsentlearn.microsoft.com, infomsp.com, coreview.com
microsoft 365 administration comparisonPositioningAbsentreddit.com, learn.microsoft.com, community.spiceworks.com
best active directory automationPositioningCitedreddit.com, admindroid.com, gartner.com
active directory automation vendorsPositioningAbsentreddit.com, cayosoft.com, peerspot.com
active directory automation solutionsPositioningCitedreddit.com, manageengine.com, cayosoft.com
active directory automation softwarePositioningAbsentreddit.com, adaxes.com, manageengine.com
active directory automation platformPositioningAbsentreddit.com, manageengine.com, adaxes.com
top active directory automation providersPositioningAbsentreddit.com, aimultiple.com, peerspot.com
active directory automation comparisonPositioningNamed, not citedreddit.com, manageengine.com, uptimerobot.com
best script managementPositioningAbsentyoutube.com, reddit.com, progress.com
script management vendorsPositioningCitedcommunity.spiceworks.com, advsyscon.com, n-able.com
script management solutionsPositioningNamed, not citedscriptpro.com, reddit.com, n-able.com
script management softwarePositioningAbsentstudiobinder.com, scripto.live, stagewritesoftware.com
script management platformPositioningAbsentreddit.com, techdocs.akamai.com, scripto.live
top script management providersPositioningAbsentreddit.com, scriptreaderpro.com, scriptserious.com
script management comparisonPositioningAbsent6sense.com, youtube.com, reddit.com
alternatives to ScriptRunnerComparisonNamed, not citedcommunity.atlassian.com, forums.powershell.org, unito.io
ScriptRunner vs AnsibleComparisonNo AI answer
ScriptRunner vs RubrikComparisonNo AI answer
ScriptRunner vs ManageEngineComparisonCitedcommunity.atlassian.com, scriptrunner.com, manageengine.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 69% of AI-answer queries

ScriptRunner is cited in 11 of the 35 AI answers we triggered.

02

AI misreads the category

ScriptRunner presents as PowerShell automation, IT process automation, Microsoft 365 administration, Active Directory automation, script management. AI Overviews cite it on Powershell Automation, Scriptrunner and it is absent on It Process Automation, Microsoft 365 Administration, Active Directory Automation.

TOP THREE MOVES
01

Win presence on It Process Automation

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com18Cited on 18 of the queries we tested.
reddit.com13Cited on 13 of the queries we tested.
learn.microsoft.com7Cited on 7 of the queries we tested.
microsoft.com6Cited on 6 of the queries we tested.
aimultiple.com6Cited on 6 of the queries we tested.
gartner.com5Cited on 5 of the queries we tested.
manageengine.com5Cited on 5 of the queries we tested.
zluri.com4Cited on 4 of the queries we tested.
redwood.com4Cited on 4 of the queries we tested.
techtarget.com4Cited on 4 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations ScriptRunner is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of ScriptRunner on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 18 of the tested queries.
reddit.comCited on 13 of the tested queries.
learn.microsoft.comCited on 7 of the tested queries.
microsoft.comCited on 6 of the tested queries.
aimultiple.comCited on 6 of the tested queries.
gartner.comCited on 5 of the tested queries.
manageengine.comCited on 5 of the tested queries.
zluri.comCited on 4 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries ScriptRunner is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for It Process Automation, Microsoft 365 Administration, Active Directory Automation.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.