GEO AUDIT  ·  BRAND-ONLY

ScorePlay.

A look at how ScorePlay is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitescoreplay.io
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedJuly 24, 2026  ·  by AUQ
AI Visibility Score
38
out of 100. Low band. ScorePlay is cited in 8 of 39 AI answers. It shows up on Sports Media Management, Scoreplay. It is absent on Digital Asset Management, Content Distribution, Video Management.
Verified AI Overview citations
8
ScorePlay's brand is cited in 8 of the 39 AI-answer queries we tested.
AI answer trigger rate
100%
Google's AI answer box fires on 39 of 39 tracked queries.
Citation rate when AI answers
21%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

ScorePlay scores 38 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

ScorePlay is cited in 8 of 39 AI answers. It shows up on Sports Media Management, Scoreplay. It is absent on Digital Asset Management, Content Distribution, Video Management.

AI answers fire on 100% of tracked queries, yet ScorePlay is quoted in only 21% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
38
Low band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear100 / 100
  • Inclusion in category answers44 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand67 / 100
  • Topic coverage breadth33 / 100
  • Your pages being quoted21 / 100
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Digital Asset Management

Home | ScorePlay Solutions By Organization By Role Teams Leagues Competitions Digital Media & Broadcast IT (Information Technology) Products Packages Overview Creator (DAM) Studio (MAM) Pulse (Enterprise) ScorePlay Connect Find out whicscoreplay.io, 2026

Differentiators it leads with: Creator, Studio, Pulse, Digital Asset Management.

What Google's AI says

Recognized in AI answers for Sports Media Management, Scoreplay

Cited as a provider on Sports Media Management, Scoreplay queries.
Appears alongside youtube.com, mediavalet.com, bynder.com.
The core gap
ScorePlay presents as digital asset management, media asset management, sports media management, content distribution, video management. AI Overviews cite it on Sports Media Management, Scoreplay and it is absent on Digital Asset Management, Content Distribution, Video Management.
Words AI uses for the brand
Sports Media ManagementScoreplay
The brand's own pillars that AI omits
Digital Asset ManagementContent DistributionVideo ManagementCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Sports Media ManagementOwnedpositioning
ScoreplayOwnedcomparison
Media Asset ManagementPartialpositioning
Digital Asset ManagementInvisiblepositioning
Content DistributionInvisiblepositioning
Video ManagementInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: ScorePlay appears on 2 of 6 themes.

Solution Aware. Owned on Sports Media Management, Scoreplay; absent on Digital Asset Management, Content Distribution, Video Management.

Alternatives. 9 themes name the brand without citing it; 22 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
39
100% of tracked queries trigger an AI Overview.
Times brand cited
8
21% citation rate when AI answers.
Total brand mentions
17
Across all observed AI responses.
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means ScorePlay's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeScorePlay in the AI answerTop sources cited
best digital asset managementPositioningAbsentmediavalet.com, business.adobe.com, cmswire.com
digital asset management vendorsPositioningAbsentcreativeforce.io, business.adobe.com, celum.com
digital asset management solutionsPositioningAbsentbusiness.adobe.com, celum.com, cmswire.com
digital asset management softwarePositioningAbsentbusiness.adobe.com, mediavalet.com, bynder.com
digital asset management platformPositioningAbsentbusiness.adobe.com, creativeforce.io, mediavalet.com
top digital asset management providersPositioningAbsentcreativeforce.io, cmswire.com, papirfly.com
digital asset management comparisonPositioningAbsentcmswire.com, gartner.com, assetbank.co.uk
best media asset managementPositioningAbsentmediavalet.com, business.adobe.com, youtube.com
media asset management vendorsPositioningNamed, not citedaws.amazon.com, bynder.com, mediavalet.com
media asset management solutionsPositioningNamed, not citedreddit.com, aws.amazon.com, dalet.com
media asset management softwarePositioningNamed, not citedreddit.com, aws.amazon.com, bynder.com
media asset management platformPositioningNamed, not citedreddit.com, aws.amazon.com, bynder.com
top media asset management providersPositioningAbsentcreativeforce.io, reddit.com, gartner.com
media asset management comparisonPositioningNamed, not citedmediavalet.com, excire.com, greenfly.com
best sports media managementPositioningAbsentcareervillage.org, drake.edu, research.com
sports media management vendorsPositioningNamed, not citedthe.team, linkedin.com, eagsportmanagement.com
sports media management solutionsPositioningCitedsportmgmtsolutions.com, scoreplay.io, base-mc.com
sports media management softwarePositioningCitedreddit.com, worldmetrics.org, editshare.com
sports media management platformPositioningCitedkickly.net, greenfly.com, scoreplay.io
top sports media management providersPositioningNamed, not citedforbes.com, linkedin.com, thebiglead.com
sports media management comparisonPositioningCitednature.com, scoreplay.io, mastersincommunications.com
best content distributionPositioningAbsentworkato.com, youtube.com, conbersa.ai
content distribution vendorsPositioningAbsentworkato.com, taboola.com, conbersa.ai
content distribution solutionsPositioningAbsentworkato.com, uschamber.com, justwords.in
content distribution softwarePositioningAbsentworkato.com, g2.com, guideflow.com
content distribution platformPositioningNamed, not citedworkato.com, conbersa.ai, justwords.in
top content distribution providersPositioningAbsentworkato.com, rankyak.com, taboola.com
content distribution comparisonPositioningNamed, not cited2pointagency.com, stacker.com, guideflow.com
best video managementPositioningAbsentlumana.ai, gartner.com, coram.ai
video management vendorsPositioningAbsentaxis.com, avigilon.com, senstar.com
video management solutionsPositioningAbsentaxis.com, avigilon.com, verkada.com
video management softwarePositioningAbsentavigilon.com, axis.com, genetec.com
video management platformPositioningAbsentmilestonesys.com, avigilon.com, verkada.com
top video management providersPositioningAbsentgartner.com, coram.ai, researchandmarkets.com
video management comparisonPositioningAbsentipvm.com, kintronics.com, solink.com
alternatives to ScorePlayComparisonCitedg2.com, cbinsights.com, scoreplay.io
ScorePlay vs BynderComparisonCitedscoreplay.io, bynder.com, aprimo.com
ScorePlay vs CantoComparisonCitedscoreplay.io, sportspro.com, sportico.com
ScorePlay vs MediaValetComparisonCitedslashdot.org, mediavalet.com, youtube.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 79% of AI-answer queries

ScorePlay is cited in 8 of the 39 AI answers we triggered.

02

AI misreads the category

ScorePlay presents as digital asset management, media asset management, sports media management, content distribution, video management. AI Overviews cite it on Sports Media Management, Scoreplay and it is absent on Digital Asset Management, Content Distribution, Video Management.

TOP THREE MOVES
01

Win presence on Digital Asset Management

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com14Cited on 14 of the queries we tested.
mediavalet.com13Cited on 13 of the queries we tested.
bynder.com10Cited on 10 of the queries we tested.
reddit.com10Cited on 10 of the queries we tested.
gartner.com9Cited on 9 of the queries we tested.
business.adobe.com7Cited on 7 of the queries we tested.
workato.com7Cited on 7 of the queries we tested.
cmswire.com6Cited on 6 of the queries we tested.
celum.com6Cited on 6 of the queries we tested.
conbersa.ai6Cited on 6 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations ScorePlay is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of ScorePlay on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 14 of the tested queries.
mediavalet.comCited on 13 of the tested queries.
bynder.comCited on 10 of the tested queries.
reddit.comCited on 10 of the tested queries.
gartner.comCited on 9 of the tested queries.
business.adobe.comCited on 7 of the tested queries.
workato.comCited on 7 of the tested queries.
cmswire.comCited on 6 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries ScorePlay is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Digital Asset Management, Content Distribution, Video Management.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.