GEO AUDIT  ·  BRAND-ONLY

Roll20.

A look at how Roll20 is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Siteroll20.net
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedSeptember 10, 2026  ·  by AUQ
AI Visibility Score
50
out of 100. Low band. Roll20 is cited in 11 of 38 AI answers. It shows up on Virtual Tabletop, Online Tabletop Rpg. It is absent on Digital Character Sheet, Remote Board Gaming.
Verified AI Overview citations
11
Roll20's brand is cited in 11 of the 38 AI-answer queries we tested.
AI answer trigger rate
97%
Google's AI answer box fires on 38 of 39 tracked queries.
Citation rate when AI answers
29%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Roll20 scores 50 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Roll20 is cited in 11 of 38 AI answers. It shows up on Virtual Tabletop, Online Tabletop Rpg. It is absent on Digital Character Sheet, Remote Board Gaming.

AI answers fire on 97% of tracked queries, yet Roll20 is quoted in only 29% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
50
Low band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear97 / 100
  • Inclusion in category answers68 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand83 / 100
  • Topic coverage breadth33 / 100
  • Your pages being quoted29 / 100
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Virtual Tabletop

Roll20: Online virtual tabletop for pen and paper RPGs and board games Skip to Main Content Roll20 uses cookies to improve your experience on our site. Cookies enable you to enjoy certain features, social sharing functionality, and tailor mroll20.net, 2026

Differentiators it leads with: Virtual Tabletop, Online Tabletop RPG, Dungeons And Dragons Online, Digital Character Sheet.

What Google's AI says

Recognized in AI answers for Virtual Tabletop, Online Tabletop Rpg

Cited as a provider on Virtual Tabletop, Online Tabletop Rpg queries.
Appears alongside reddit.com, Reddit, youtube.com.
The core gap
Roll20 presents as virtual tabletop, online tabletop RPG, dungeons and dragons online, digital character sheet, remote board gaming. AI Overviews cite it on Virtual Tabletop, Online Tabletop Rpg and it is absent on Digital Character Sheet, Remote Board Gaming.
Words AI uses for the brand
Virtual TabletopOnline Tabletop Rpg
The brand's own pillars that AI omits
Digital Character SheetRemote Board GamingCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Virtual TabletopOwnedpositioning
Online Tabletop RpgOwnedpositioning
Dungeons And Dragons OnlinePartialpositioning
Roll20Partialcomparison
Digital Character SheetInvisiblepositioning
Remote Board GamingInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: Roll20 appears on 2 of 6 themes.

Solution Aware. Owned on Virtual Tabletop, Online Tabletop Rpg; absent on Digital Character Sheet, Remote Board Gaming.

Alternatives. 15 themes name the brand without citing it; 12 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
38
97% of tracked queries trigger an AI Overview.
Times brand cited
11
29% citation rate when AI answers.
Total brand mentions
26
Across all observed AI responses.
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Roll20's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeRoll20 in the AI answerTop sources cited
best virtual tabletopPositioningNamed, not citedreddit.com, foundryvtt.com, facebook.com
virtual tabletop vendorsPositioningCitedreddit.com, foundryvtt.com, facebook.com
virtual tabletop solutionsPositioningNamed, not citedreddit.com, mindweaverpg.wordpress.com, youtube.com
virtual tabletop softwarePositioningNo AI answer
virtual tabletop platformPositioningCitedhipstersanddragons.com, foundryvtt.com, roll20.net
top virtual tabletop providersPositioningNamed, not citedreddit.com, hipstersanddragons.com, foundryvtt.com
virtual tabletop comparisonPositioningCitedreddit.com, facebook.com, timlwhite.medium.com
best online tabletop rpgPositioningNamed, not citedfoundryvtt.com
online tabletop rpg vendorsPositioningCitedreddit.com, nobleknight.com, dragonstrove.com
online tabletop rpg solutionsPositioningCitedreddit.com, hipstersanddragons.com, startplaying.games
online tabletop rpg softwarePositioningCitedreddit.com, foundryvtt.com, startplaying.games
online tabletop rpg platformPositioningCitedreddit.com, hipstersanddragons.com, startplaying.games
top online tabletop rpg providersPositioningCitedreddit.com, startplaying.games, laptopmag.com
online tabletop rpg comparisonPositioningNamed, not citedreddit.com, timlwhite.medium.com, gamebynight.com
best dungeons and dragons onlinePositioningNamed, not citedreddit.com, hipstersanddragons.com, dndbeyond.com
dungeons and dragons online vendorsPositioningAbsentyoutube.com, dndstore.wizards.com, ddowiki.com
dungeons and dragons online solutionsPositioningNamed, not citedreddit.com, youtube.com, cnet.com
dungeons and dragons online softwarePositioningAbsenthipstersanddragons.com, dndbeyond.com, en.wikipedia.org
dungeons and dragons online platformPositioningNamed, not citedreddit.com, startplaying.games, youtube.com
top dungeons and dragons online providersPositioningNamed, not citedreddit.com, hipstersanddragons.com, youtube.com
dungeons and dragons online comparisonPositioningNamed, not citedyoutube.com, forums.elderscrollsonline.com, hipstersanddragons.com
best digital character sheetPositioningAbsentreddit.com, dndbeyond.com, play.google.com
digital character sheet vendorsPositioningAbsentreddit.com, enworld.org, dndbeyond.com
digital character sheet solutionsPositioningNamed, not citedreddit.com, dndbeyond.com, youtube.com
digital character sheet softwarePositioningCitedreddit.com, dndbeyond.com, apps.apple.com
digital character sheet platformPositioningCitedreddit.com, dndbeyond.com, charactersheetonline.com
top digital character sheet providersPositioningNamed, not citedreddit.com, facebook.com, apps.apple.com
digital character sheet comparisonPositioningAbsentreddit.com, dndbeyond.com, youtube.com
best remote board gamingPositioningAbsentreddit.com, facebook.com, youtube.com
remote board gaming vendorsPositioningAbsentyoutube.com, absurdistproductions.com, direwolfdigital.com
remote board gaming solutionsPositioningAbsentreddit.com, facebook.com, youtube.com
remote board gaming softwarePositioningAbsentreddit.com, vorpalboard.com, youtube.com
remote board gaming platformPositioningAbsentreddit.com, youtube.com, vorpalboard.com
top remote board gaming providersPositioningAbsentyoutube.com, reddit.com, facebook.com
remote board gaming comparisonPositioningAbsentreddit.com, youtube.com, cnet.com
alternatives to Roll20ComparisonNamed, not citedreddit.com, dungeonsdeep.ai, realmvtt.com
Roll20 vs Foundry VTTComparisonNamed, not citedreddit.com, youtube.com, saga20.com
Roll20 vs D&D BeyondComparisonCitedreddit.com, app.roll20.net, dndbeyond.com
Roll20 vs Fantasy GroundsComparisonNamed, not citedreddit.com, fantasygrounds.com, youtube.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 71% of AI-answer queries

Roll20 is cited in 11 of the 38 AI answers we triggered.

02

AI misreads the category

Roll20 presents as virtual tabletop, online tabletop RPG, dungeons and dragons online, digital character sheet, remote board gaming. AI Overviews cite it on Virtual Tabletop, Online Tabletop Rpg and it is absent on Digital Character Sheet, Remote Board Gaming.

TOP THREE MOVES
01

Win presence on Digital Character Sheet

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
reddit.com23Cited on 23 of the queries we tested.
Reddit23Cited on 23 of the queries we tested.
youtube.com22Cited on 22 of the queries we tested.
YouTube21Cited on 21 of the queries we tested.
facebook.com12Cited on 12 of the queries we tested.
Facebook12Cited on 12 of the queries we tested.
D&D Beyond10Cited on 10 of the queries we tested.
dndbeyond.com9Cited on 9 of the queries we tested.
www.youtube.com6Cited on 6 of the queries we tested.
laptopmag.com5Cited on 5 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Roll20 is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Roll20 on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
reddit.comCited on 23 of the tested queries.
RedditCited on 23 of the tested queries.
youtube.comCited on 22 of the tested queries.
YouTubeCited on 21 of the tested queries.
facebook.comCited on 12 of the tested queries.
FacebookCited on 12 of the tested queries.
D&D BeyondCited on 10 of the tested queries.
dndbeyond.comCited on 9 of the tested queries.
Key observation
reddit.com is the most-cited source across the queries Roll20 is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Digital Character Sheet, Remote Board Gaming.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.