GEO AUDIT  ·  BRAND-ONLY

Orkes.

A look at how Orkes is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Siteorkes.io
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedAugust 4, 2026  ·  by AUQ
AI Visibility Score
51
out of 100. Competitive band. Orkes is cited in 14 of 36 AI answers. It shows up on Workflow Orchestration, Distributed Workflow Engine, Orkes. It is absent on Agent Orchestration, Process Automation.
Verified AI Overview citations
14
Orkes's brand is cited in 14 of the 36 AI-answer queries we tested.
AI answer trigger rate
92%
Google's AI answer box fires on 36 of 39 tracked queries.
Citation rate when AI answers
39%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Orkes scores 51 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Orkes is cited in 14 of 36 AI answers. It shows up on Workflow Orchestration, Distributed Workflow Engine, Orkes. It is absent on Agent Orchestration, Process Automation.

AI answers fire on 92% of tracked queries, yet Orkes is quoted in only 39% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
51
Competitive band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear92 / 100
  • Inclusion in category answers56 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand67 / 100
  • Topic coverage breadth50 / 100
  • Your pages being quoted39 / 100
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Workflow Orchestration

Modern Workflow Orchestration Platform | Orkes UPCOMING WEBINAR July 23rd: Architecting Agentic AI for Production - Register Now! Blog See Orkes in action Book a 30 minute demo and get access to an Enterprise Free Trial Are you a student ororkes.io, 2026

Differentiators it leads with: Conductor, Workflow Orchestration, Microservices Orchestration, Distributed Workflow Engine.

What Google's AI says

Recognized in AI answers for Workflow Orchestration, Distributed Workflow Engine, Orkes

Cited as a provider on Workflow Orchestration, Distributed Workflow Engine, Orkes queries.
Appears alongside youtube.com, reddit.com, medium.com.
The core gap
Orkes presents as workflow orchestration, microservices orchestration, distributed workflow engine, agent orchestration, process automation. AI Overviews cite it on Workflow Orchestration, Distributed Workflow Engine, Orkes and it is absent on Agent Orchestration, Process Automation.
Words AI uses for the brand
Workflow OrchestrationDistributed Workflow EngineOrkes
The brand's own pillars that AI omits
Agent OrchestrationProcess AutomationCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Workflow OrchestrationOwnedpositioning
Distributed Workflow EngineOwnedpositioning
OrkesOwnedcomparison
Microservices OrchestrationPartialpositioning
Agent OrchestrationInvisiblepositioning
Process AutomationInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: Orkes appears on 3 of 6 themes.

Solution Aware. Owned on Workflow Orchestration, Distributed Workflow Engine, Orkes; absent on Agent Orchestration, Process Automation.

Alternatives. 6 themes name the brand without citing it; 16 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
36
92% of tracked queries trigger an AI Overview.
Times brand cited
14
39% citation rate when AI answers.
Total brand mentions
20
Across all observed AI responses.
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Orkes's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeOrkes in the AI answerTop sources cited
best workflow orchestrationPositioningAbsentyoutube.com, reddit.com, ovaledge.com
workflow orchestration vendorsPositioningAbsentelementum.ai, augmentcode.com, domo.com
workflow orchestration solutionsPositioningCitedbmc.com, pega.com, orkes.io
workflow orchestration softwarePositioningCitedibm.com, elementum.ai, databricks.com
workflow orchestration platformPositioningCitedibm.com, orkes.io, bmc.com
top workflow orchestration providersPositioningCitedelementum.ai, ovaledge.com, reddit.com
workflow orchestration comparisonPositioningNamed, not citedprocycons.com, elementum.ai, reddit.com
best microservices orchestrationPositioningNamed, not citedkonghq.com, stackoverflow.com, camunda.com
microservices orchestration vendorsPositioningCitedibm.com, orkes.io, stackoverflow.com
microservices orchestration solutionsPositioningNamed, not citedcamunda.com, konghq.com, alokai.com
microservices orchestration softwarePositioningNamed, not citedcamunda.com, konghq.com, ibm.com
microservices orchestration platformPositioningCitedibm.com, orkes.io, camunda.com
top microservices orchestration providersPositioningNamed, not citedibm.com, alokai.com, temporal.io
microservices orchestration comparisonPositioningNo AI answer
best distributed workflow enginePositioningNamed, not citeddev.to, github.com, kestra.io
distributed workflow engine vendorsPositioningCiteddev.to, github.com, kestra.io
distributed workflow engine solutionsPositioningCiteddev.to, github.com, temporal.io
distributed workflow engine softwarePositioningCiteddev.to, reddit.com, github.com
distributed workflow engine platformPositioningCiteddev.to, temporal.io, medium.com
top distributed workflow engine providersPositioningCiteddev.to, github.com, techtarget.com
distributed workflow engine comparisonPositioningAbsentgithub.com, dl.acm.org, techtarget.com
best agent orchestrationPositioningAbsentreddit.com, domo.com, rasa.com
agent orchestration vendorsPositioningAbsentgartner.com, salesforce.com, glean.com
agent orchestration solutionsPositioningAbsentdomo.com, tyk.io, ibm.com
agent orchestration softwarePositioningAbsentdomo.com, dataiku.com, github.com
agent orchestration platformPositioningAbsentreddit.com, domo.com, rasa.com
top agent orchestration providersPositioningAbsentcoworker.ai, domo.com, aimultiple.com
agent orchestration comparisonPositioningAbsentmedium.com, glean.com, rasa.com
best process automationPositioningAbsentgartner.com, stepper.io, gumloop.com
process automation vendorsPositioningAbsentplantautomation-technology.com, emerson.com, lumay.ai
process automation solutionsPositioningAbsentorise.com, be.linkedin.com, kissflow.com
process automation softwarePositioningAbsentgartner.com, appian.com, microsoft.com
process automation platformPositioningAbsentgartner.com, gumloop.com, incworx.com
top process automation providersPositioningNo AI answer
process automation comparisonPositioningAbsentieeexplore.ieee.org, kognitos.com, youtube.com
alternatives to OrkesComparisonNo AI answer
Orkes vs TemporalComparisonCitedmedium.com, orkes.io, diagrid.io
Orkes vs CamundaComparisonCitedorkes.io, medium.com, summit58.com
Orkes vs AirflowComparisonCitedatwong.medium.com, linkedin.com, ini8labs.tech
THREE FINDINGS THAT MATTER
01

The brand is missing from 61% of AI-answer queries

Orkes is cited in 14 of the 36 AI answers we triggered.

02

AI misreads the category

Orkes presents as workflow orchestration, microservices orchestration, distributed workflow engine, agent orchestration, process automation. AI Overviews cite it on Workflow Orchestration, Distributed Workflow Engine, Orkes and it is absent on Agent Orchestration, Process Automation.

TOP THREE MOVES
01

Win presence on Agent Orchestration

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com17Cited on 17 of the queries we tested.
reddit.com9Cited on 9 of the queries we tested.
medium.com9Cited on 9 of the queries we tested.
kestra.io7Cited on 7 of the queries we tested.
domo.com7Cited on 7 of the queries we tested.
github.com6Cited on 6 of the queries we tested.
rasa.com6Cited on 6 of the queries we tested.
ibm.com5Cited on 5 of the queries we tested.
langchain.com5Cited on 5 of the queries we tested.
nected.ai4Cited on 4 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Orkes is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Orkes on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 17 of the tested queries.
reddit.comCited on 9 of the tested queries.
medium.comCited on 9 of the tested queries.
kestra.ioCited on 7 of the tested queries.
domo.comCited on 7 of the tested queries.
github.comCited on 6 of the tested queries.
rasa.comCited on 6 of the tested queries.
ibm.comCited on 5 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries Orkes is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Agent Orchestration, Process Automation.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.