GEO AUDIT  ·  BRAND-ONLY

Oncrawl.

A look at how Oncrawl is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Siteoncrawl.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedSeptember 10, 2026  ·  by AUQ
AI Visibility Score
15
out of 100. Absent band. Oncrawl is cited in 2 of 39 AI answers. It shows up on Oncrawl. It is absent on Technical Seo, Website Crawler, Log File Analysis.
Verified AI Overview citations
2
Oncrawl's brand is cited in 2 of the 39 AI-answer queries we tested.
AI answer trigger rate
100%
Google's AI answer box fires on 39 of 39 tracked queries.
Citation rate when AI answers
5%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Oncrawl scores 15 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Oncrawl is cited in 2 of 39 AI answers. It shows up on Oncrawl. It is absent on Technical Seo, Website Crawler, Log File Analysis.

AI answers fire on 100% of tracked queries, yet Oncrawl is quoted in only 5% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
15
Absent band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear100 / 100
  • Inclusion in category answers13 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand33 / 100
  • Topic coverage breadth17 / 100
  • Your pages being quoted5 / 100
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Technical SEO

Oncrawl | Technical SEO Data for Competitive Websites Platform Workflows Control your technical performance Understand and influence your visibility Scale your SEO impact AI Search & Visibility Capabilities Crawler Log Analyzer Lenses Aoncrawl.com, 2026

Differentiators it leads with: Technical SEO, Website Crawler, Log File Analysis, SEO Analytics.

What Google's AI says

Recognized in AI answers for Oncrawl

Cited as a provider on Oncrawl queries.
Appears alongside youtube.com, YouTube, semrush.com.
The core gap
Oncrawl presents as technical SEO, website crawler, log file analysis, SEO analytics, enterprise SEO. AI Overviews cite it on Oncrawl and it is absent on Technical Seo, Website Crawler, Log File Analysis.
Words AI uses for the brand
Oncrawl
The brand's own pillars that AI omits
Technical SeoWebsite CrawlerLog File AnalysisCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
OncrawlOwnedcomparison
Technical SeoInvisiblepositioning
Website CrawlerInvisiblepositioning
Log File AnalysisInvisiblepositioning
Seo AnalyticsInvisiblepositioning
Enterprise SeoInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: Oncrawl appears on 1 of 6 themes.

Solution Aware. Owned on Oncrawl; absent on Technical Seo, Website Crawler, Log File Analysis.

Alternatives. 3 themes name the brand without citing it; 34 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
39
100% of tracked queries trigger an AI Overview.
Times brand cited
2
5% citation rate when AI answers.
Total brand mentions
5
Across all observed AI responses.
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Oncrawl's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeOncrawl in the AI answerTop sources cited
best technical seoPositioningAbsentyoutube.com, semrush.com, developers.google.com
technical seo vendorsPositioningAbsentonely.com, saleshive.com, softtrix.com
technical seo solutionsPositioningAbsentdevelopers.google.com, onely.com, saffronedge.com
technical seo softwarePositioningAbsenttechnicalseo.com, nimblechapps.com, zapier.com
technical seo platformPositioningAbsentlumar.io, journeyh.io, zapier.com
top technical seo providersPositioningAbsentonely.com, saleshive.com, clutch.co
technical seo comparisonPositioningAbsentseobility.net, nav43.com, dbswebsite.com
best website crawlerPositioningAbsentfirecrawl.dev, kdnuggets.com, octoparse.com
website crawler vendorsPositioningAbsentoctoparse.com, crawlbase.com, outsourcebigdata.com
website crawler solutionsPositioningAbsentakamai.com, reddit.com, firecrawl.dev
website crawler softwarePositioningAbsentscreamingfrog.co.uk, en.wikipedia.org, cloudflare.com
website crawler platformPositioningAbsentfirecrawl.dev, lumar.io, webscraper.io
top website crawler providersPositioningAbsentfirecrawl.dev, thunderbit.com, marsproxies.com
website crawler comparisonPositioningAbsentolostep.com, marsproxies.com, aimultiple.com
best log file analysisPositioningAbsentreddit.com, logmanager.com, splunk.com
log file analysis vendorsPositioningAbsentmotadata.com, splunk.com, reddit.com
log file analysis solutionsPositioningAbsentsplunk.com, logmanager.com, motadata.com
log file analysis softwarePositioningAbsentreddit.com, splunk.com, datadoghq.com
log file analysis platformPositioningAbsentreddit.com, splunk.com, en.wikipedia.org
top log file analysis providersPositioningAbsentcribl.io, motadata.com, openobserve.ai
log file analysis comparisonPositioningNamed, not citedmotadata.com, screamingfrog.co.uk, semrush.com
best seo analyticsPositioningAbsentsemrush.com, fourfront.us, agencyanalytics.com
seo analytics vendorsPositioningAbsentgartner.com, siteimprove.com, fourfront.us
seo analytics solutionsPositioningAbsentgoinflow.com, siteimprove.com, brandefenders.com
seo analytics softwarePositioningAbsentgartner.com, seoptimer.com, zapier.com
seo analytics platformPositioningAbsentsemrush.com, siteimprove.com, agencyanalytics.com
top seo analytics providersPositioningAbsentgartner.com, zapier.com, techradar.com
seo analytics comparisonPositioningAbsentfirstpagesage.com, targetinternet.com, zapier.com
best enterprise seoPositioningAbsentgartner.com, g2.com, prosperitymedia.com.au
enterprise seo vendorsPositioningAbsentgartner.com, webfx.com, brightedge.com
enterprise seo solutionsPositioningAbsentbrightedge.com, gartner.com, webfx.com
enterprise seo softwarePositioningAbsentgartner.com, brightedge.com, seocrawl.ai
enterprise seo platformPositioningAbsentbrightedge.com, searchenginejournal.com, viciousmarketing.net
top enterprise seo providersPositioningAbsentanimalz.co, searchbloom.com, clutch.co
enterprise seo comparisonPositioningAbsentadcetera.com, viciousmarketing.net, searchbloom.com
alternatives to OncrawlComparisonNamed, not citedg2.com, sitebulb.com, reddit.com
Oncrawl vs BotifyComparisonCitedyoutube.com, cuspera.com, growthmanager.ai
Oncrawl vs Screaming FrogComparisonNamed, not cited6sense.com, growthmanager.ai, pikaseo.com
Oncrawl vs SemrushComparisonCitedg2.com, reddit.com, cuspera.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 95% of AI-answer queries

Oncrawl is cited in 2 of the 39 AI answers we triggered.

02

AI misreads the category

Oncrawl presents as technical SEO, website crawler, log file analysis, SEO analytics, enterprise SEO. AI Overviews cite it on Oncrawl and it is absent on Technical Seo, Website Crawler, Log File Analysis.

TOP THREE MOVES
01

Win presence on Technical Seo

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com19Cited on 19 of the queries we tested.
YouTube19Cited on 19 of the queries we tested.
semrush.com14Cited on 14 of the queries we tested.
logmanager.com14Cited on 14 of the queries we tested.
gartner.com13Cited on 13 of the queries we tested.
Gartner13Cited on 13 of the queries we tested.
Semrush12Cited on 12 of the queries we tested.
reddit.com10Cited on 10 of the queries we tested.
Reddit10Cited on 10 of the queries we tested.
screamingfrog.co.uk9Cited on 9 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Oncrawl is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Oncrawl on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 19 of the tested queries.
YouTubeCited on 19 of the tested queries.
semrush.comCited on 14 of the tested queries.
logmanager.comCited on 14 of the tested queries.
gartner.comCited on 13 of the tested queries.
GartnerCited on 13 of the tested queries.
SemrushCited on 12 of the tested queries.
reddit.comCited on 10 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries Oncrawl is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Technical Seo, Website Crawler, Log File Analysis.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.