GEO AUDIT  ·  BRAND-ONLY

Netnod.

A look at how Netnod is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitenetnod.se
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedAugust 18, 2026  ·  by AUQ
AI Visibility Score
19
out of 100. Absent band. Netnod is cited in 6 of 39 AI answers. It shows up on Netnod. It is absent on Internet Exchange, Dns Services, Time Synchronization.
Verified AI Overview citations
6
Netnod's brand is cited in 6 of the 39 AI-answer queries we tested.
AI answer trigger rate
100%
Google's AI answer box fires on 39 of 39 tracked queries.
Citation rate when AI answers
15%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Netnod scores 19 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Netnod is cited in 6 of 39 AI answers. It shows up on Netnod. It is absent on Internet Exchange, Dns Services, Time Synchronization.

AI answers fire on 100% of tracked queries, yet Netnod is quoted in only 15% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
19
Absent band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear100 / 100
  • Inclusion in category answers15 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand33 / 100
  • Topic coverage breadth17 / 100
  • Your pages being quoted15 / 100
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Internet Exchange

Start | Netnod Skip to main content Main navigation Products IX Netnod One Port Remote IX Cloud Connect Closed user group Private VLAN Cross-IX Reach IX Locations Pricing DNS ccTLD gTLD Enterprise Public sector Find a Partner Become a partnnetnod.se, 2026

Differentiators it leads with: Internet Exchange, DNS Services, Time Synchronization, Peering.

What Google's AI says

Recognized in AI answers for Netnod

Cited as a provider on Netnod queries.
Appears alongside youtube.com, en.wikipedia.org, cloudflare.com.
The core gap
Netnod presents as internet exchange, DNS services, time synchronization, peering, internet infrastructure. AI Overviews cite it on Netnod and it is absent on Internet Exchange, Dns Services, Time Synchronization.
Words AI uses for the brand
Netnod
The brand's own pillars that AI omits
Internet ExchangeDns ServicesTime SynchronizationCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
NetnodOwnedcomparison
Internet ExchangeInvisiblepositioning
Dns ServicesInvisiblepositioning
Time SynchronizationInvisiblepositioning
PeeringInvisiblepositioning
Internet InfrastructureInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: Netnod appears on 1 of 6 themes.

Solution Aware. Owned on Netnod; absent on Internet Exchange, Dns Services, Time Synchronization.

Alternatives. 0 themes name the brand without citing it; 33 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
39
100% of tracked queries trigger an AI Overview.
Times brand cited
6
15% citation rate when AI answers.
Total brand mentions
6
Across all observed AI responses.
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Netnod's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeNetnod in the AI answerTop sources cited
best internet exchangePositioningAbsentinternetexchangemap.com, en.wikipedia.org, megaport.com
internet exchange vendorsPositioningAbsentcloudflare.com, coresite.com, thousandeyes.com
internet exchange solutionsPositioningAbsentflexential.com, coresite.com, arkdna.com
internet exchange softwarePositioningAbsentixpmanager.org, coresite.com, cloudflare.com
internet exchange platformPositioningAbsentblog.equinix.com, flexential.com, megaport.com
top internet exchange providersPositioningAbsenten.wikipedia.org, thousandeyes.com, blog.apnic.net
internet exchange comparisonPositioningAbsentiptp.net, telehouse.com, youtube.com
best dns servicesPositioningAbsentreddit.com, allconnect.com, youtube.com
dns services vendorsPositioningAbsentreddit.com, en.wikipedia.org, g2.com
dns services solutionsPositioningAbsentf5.com, dnsmadeeasy.com, globaldots.com
dns services softwarePositioningAbsentreddit.com, en.wikipedia.org, technitium.com
dns services platformPositioningAbsentcloud.google.com, cloudns.net, cloudflare.com
top dns services providersPositioningAbsentreddit.com, techradar.com, cloudflare.com
dns services comparisonPositioningAbsentdnsperf.com, reddit.com, privacyguides.org
best time synchronizationPositioningAbsentreddit.com, signalsandthreads.com, wafaicloud.com
time synchronization vendorsPositioningAbsentntp.org, microchip.com, safran-navigation-timing.com
time synchronization solutionsPositioningAbsentmeinbergglobal.com, safran-navigation-timing.com, sciencedirect.com
time synchronization softwarePositioningAbsentreddit.com, timesynctool.com, advtimesync.com
time synchronization platformPositioningAbsentdomo.com, reddit.com, fsmlabs.com
top time synchronization providersPositioningAbsentreddit.com, ntp.org, gist.github.com
time synchronization comparisonPositioningAbsentdl.acm.org, networkengineering.stackexchange.com, masterclock.com
best peeringPositioningAbsentreddit.com, kentik.com, nl-ix.net
peering vendorsPositioningCiteddocs.cloud.google.com, coresite.com, internetsociety.org
peering solutionsPositioningAbsentdrivenets.com, ironmountain.com, imperiumdigital.in
peering softwarePositioningCitedpeersoftware.com, youtube.com, reddit.com
peering platformPositioningAbsentmanrs.org, ams-ix.net, blog.cloudflare.com
top peering providersPositioningAbsentfullspansolutions.com, en.wikipedia.org, labs.ripe.net
peering comparisonPositioningAbsentdocs.peeringdb.com, dcconnectglobal.com, internetsociety.org
best internet infrastructurePositioningAbsentusnews.com, broadbandnow.com, worldpopulationreview.com
internet infrastructure vendorsPositioningAbsentcrn.com, enterprisestorageforum.com, cloudzero.com
internet infrastructure solutionsPositioningAbsentsolutionzinc.com, youtube.com, anscorporate.com
internet infrastructure softwarePositioningAbsentibm.com, larus.foundation, gartner.com
internet infrastructure platformPositioningAbsentcloudflare.com, gartner.com, meter.com
top internet infrastructure providersPositioningAbsentbroadbandnow.com, cnet.com, youtube.com
internet infrastructure comparisonPositioningAbsentdata.worldbank.org, worldpopulationreview.com, broadbandmap.fcc.gov
alternatives to NetnodComparisonCitedlinkedin.com, netnod.se, youtube.com
Netnod vs DE-CIXComparisonCitedde-cix.net, netnod.se, tech.netnod.se
Netnod vs AMS-IXComparisonCitedams-ix.net, netnod.se, news.cision.com
Netnod vs LINXComparisonCiteden.wikipedia.org, netnod.se, linx.net
THREE FINDINGS THAT MATTER
01

The brand is missing from 85% of AI-answer queries

Netnod is cited in 6 of the 39 AI answers we triggered.

02

AI misreads the category

Netnod presents as internet exchange, DNS services, time synchronization, peering, internet infrastructure. AI Overviews cite it on Netnod and it is absent on Internet Exchange, Dns Services, Time Synchronization.

TOP THREE MOVES
01

Win presence on Internet Exchange

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com27Cited on 27 of the queries we tested.
en.wikipedia.org15Cited on 15 of the queries we tested.
cloudflare.com12Cited on 12 of the queries we tested.
reddit.com12Cited on 12 of the queries we tested.
coresite.com7Cited on 7 of the queries we tested.
linkedin.com7Cited on 7 of the queries we tested.
netrality.com6Cited on 6 of the queries we tested.
megaport.com5Cited on 5 of the queries we tested.
thousandeyes.com5Cited on 5 of the queries we tested.
flexential.com4Cited on 4 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Netnod is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Netnod on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 27 of the tested queries.
en.wikipedia.orgCited on 15 of the tested queries.
cloudflare.comCited on 12 of the tested queries.
reddit.comCited on 12 of the tested queries.
coresite.comCited on 7 of the tested queries.
linkedin.comCited on 7 of the tested queries.
netrality.comCited on 6 of the tested queries.
megaport.comCited on 5 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries Netnod is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Internet Exchange, Dns Services, Time Synchronization.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.