GEO AUDIT  ·  BRAND-ONLY

NetFoundry.

A look at how NetFoundry is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitenetfoundry.io
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedAugust 17, 2026  ·  by AUQ
AI Visibility Score
28
out of 100. Low band. NetFoundry is cited in 6 of 38 AI answers. It shows up on Netfoundry. It is absent on Zero Trust Networking, Software Defined Perimeter, Secure Connectivity.
Verified AI Overview citations
6
NetFoundry's brand is cited in 6 of the 38 AI-answer queries we tested.
AI answer trigger rate
97%
Google's AI answer box fires on 38 of 39 tracked queries.
Citation rate when AI answers
16%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

NetFoundry scores 28 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

NetFoundry is cited in 6 of 38 AI answers. It shows up on Netfoundry. It is absent on Zero Trust Networking, Software Defined Perimeter, Secure Connectivity.

AI answers fire on 97% of tracked queries, yet NetFoundry is quoted in only 16% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
28
Low band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear97 / 100
  • Inclusion in category answers21 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand67 / 100
  • Topic coverage breadth17 / 100
  • Your pages being quoted16 / 100
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Zero Trust Networking

Secure Workload Connectivity | NetFoundry - NetFoundry Skip to content Solutions AI Security Govern Every AI Interaction at Machine Speed. Give every AI agent, LLM, and MCP server a cryptographic identity , no shared API keys, no open portsnetfoundry.io, 2026

Differentiators it leads with: OpenZiti, Zero Trust Networking, Software Defined Perimeter, Secure Connectivity.

What Google's AI says

Recognized in AI answers for Netfoundry

Cited as a provider on Netfoundry queries.
Appears alongside youtube.com, cloudflare.com, reddit.com.
The core gap
NetFoundry presents as zero trust networking, software defined perimeter, secure connectivity, network as a service, embedded VPN alternative. AI Overviews cite it on Netfoundry and it is absent on Zero Trust Networking, Software Defined Perimeter, Secure Connectivity.
Words AI uses for the brand
Netfoundry
The brand's own pillars that AI omits
Zero Trust NetworkingSoftware Defined PerimeterSecure ConnectivityCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
NetfoundryOwnedcomparison
Zero Trust NetworkingInvisiblepositioning
Software Defined PerimeterInvisiblepositioning
Secure ConnectivityInvisiblepositioning
Network As A ServiceInvisiblepositioning
Embedded Vpn AlternativeInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: NetFoundry appears on 1 of 6 themes.

Solution Aware. Owned on Netfoundry; absent on Zero Trust Networking, Software Defined Perimeter, Secure Connectivity.

Alternatives. 2 themes name the brand without citing it; 30 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
38
97% of tracked queries trigger an AI Overview.
Times brand cited
6
16% citation rate when AI answers.
Total brand mentions
8
Across all observed AI responses.
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means NetFoundry's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeNetFoundry in the AI answerTop sources cited
best zero trust networkingPositioningAbsentreddit.com, g2.com, cloudflare.com
zero trust networking vendorsPositioningAbsentreddit.com, zerotrustnetworkaccess.info, g2.com
zero trust networking solutionsPositioningAbsentreddit.com, paloaltonetworks.com, zeronetworks.com
zero trust networking softwarePositioningAbsentreddit.com, zeronetworks.com, cisco.com
zero trust networking platformPositioningAbsentzeronetworks.com, cloudflare.com, zscaler.com
top zero trust networking providersPositioningCitedreddit.com, sangfor.com, kitecyber.com
zero trust networking comparisonPositioningAbsentbeyondtrust.com, pmc.ncbi.nlm.nih.gov, zscaler.com
best software defined perimeterPositioningCitedcloudsecurityalliance.org, appgate.com, cloudnuro.ai
software defined perimeter vendorsPositioningAbsentappgate.com, techradar.com, cloudflare.com
software defined perimeter solutionsPositioningAbsentappgate.com, cloudflare.com, checkpoint.com
software defined perimeter softwarePositioningNamed, not citedcloudflare.com, appgate.com, cloudsecurityalliance.org
software defined perimeter platformPositioningAbsentzscaler.com, cloudflare.com, cloudsecurityalliance.org
top software defined perimeter providersPositioningAbsentappgate.com, cloudnuro.ai, youtube.com
software defined perimeter comparisonPositioningAbsentdl.acm.org, cloudsecurityalliance.org, zscaler.com
best secure connectivityPositioningAbsentcisa.gov, tailscale.com, cisco.com
secure connectivity vendorsPositioningNo AI answer
secure connectivity solutionsPositioningAbsentsecurenetsolutions.org, cisco.com, securview.com
secure connectivity softwarePositioningAbsentsecure-ic.com, cisco.com, checkpoint.com
secure connectivity platformPositioningAbsentgtt.net, cisco.com, netbird.io
top secure connectivity providersPositioningAbsentinfomsp.com, flolive.net, ixt.io
secure connectivity comparisonPositioningAbsentcisco.com, youtube.com, commandlink.com
best network as a servicePositioningAbsentreddit.com, crn.com, percepture.com
network as a service vendorsPositioningAbsentreddit.com, crn.com, networkworld.com
network as a service solutionsPositioningAbsentcisco.com, megaport.com, blog.equinix.com
network as a service softwarePositioningAbsentreddit.com, cisco.com, cloudflare.com
network as a service platformPositioningAbsentcisco.com, fortinet.com, paloaltonetworks.com
top network as a service providersPositioningAbsentreddit.com, crn.com, percepture.com
network as a service comparisonPositioningAbsentreddit.com, percepture.com, megaport.com
best embedded vpn alternativePositioningNamed, not citedreddit.com, imprivata.com, cnet.com
embedded vpn alternative vendorsPositioningAbsentreddit.com, jimber.io, paloaltonetworks.com
embedded vpn alternative solutionsPositioningAbsentsuperuser.com, reddit.com, zeronetworks.com
embedded vpn alternative softwarePositioningAbsentreddit.com, community.spiceworks.com, superuser.com
embedded vpn alternative platformPositioningAbsentnetbird.io, youtube.com, iroh.computer
top embedded vpn alternative providersPositioningAbsentreddit.com, pinggy.io, cnet.com
embedded vpn alternative comparisonPositioningAbsentreddit.com, wallix.com, paloaltonetworks.com
alternatives to NetFoundryComparisonCitedgartner.com, netfoundry.io, peerspot.com
NetFoundry vs TailscaleComparisonCitednetfoundry.io, tailscale.com, birdhost.de
NetFoundry vs TwingateComparisonCitedreddit.com, peerspot.com, netfoundry.io
NetFoundry vs Cloudflare Zero TrustComparisonCitedreddit.com, netfoundry.io, sourceforge.net
THREE FINDINGS THAT MATTER
01

The brand is missing from 84% of AI-answer queries

NetFoundry is cited in 6 of the 38 AI answers we triggered.

02

AI misreads the category

NetFoundry presents as zero trust networking, software defined perimeter, secure connectivity, network as a service, embedded VPN alternative. AI Overviews cite it on Netfoundry and it is absent on Zero Trust Networking, Software Defined Perimeter, Secure Connectivity.

TOP THREE MOVES
01

Win presence on Zero Trust Networking

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com26Cited on 26 of the queries we tested.
cloudflare.com19Cited on 19 of the queries we tested.
reddit.com18Cited on 18 of the queries we tested.
cisco.com15Cited on 15 of the queries we tested.
zscaler.com13Cited on 13 of the queries we tested.
fortinet.com13Cited on 13 of the queries we tested.
paloaltonetworks.com12Cited on 12 of the queries we tested.
twingate.com7Cited on 7 of the queries we tested.
zeronetworks.com6Cited on 6 of the queries we tested.
tailscale.com6Cited on 6 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations NetFoundry is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of NetFoundry on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 26 of the tested queries.
cloudflare.comCited on 19 of the tested queries.
reddit.comCited on 18 of the tested queries.
cisco.comCited on 15 of the tested queries.
zscaler.comCited on 13 of the tested queries.
fortinet.comCited on 13 of the tested queries.
paloaltonetworks.comCited on 12 of the tested queries.
twingate.comCited on 7 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries NetFoundry is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Zero Trust Networking, Software Defined Perimeter, Secure Connectivity.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.