A look at how Mage is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.
Mage is cited in 4 of 38 AI answers. It shows up on Mage. It is absent on Data Pipeline Orchestration, Etl, Data Workflow Automation.
AI answers fire on 97% of tracked queries, yet Mage is quoted in only 11% of them. When it does appear, it sits as a listed provider, rarely the lead source.
Mage - Data and AI Workflows That Run on Autopilot M M e e e e t t M M a a g g e e S S i i g g n n u u p p Workflows Platform Enterprise Solutions OUTCOMES Automate work Migrate models Prepare context INDUSTRIES Finance Healthcare Retail Edmage.ai, 2026
Differentiators it leads with: Data Pipeline Orchestration, ETL, Data Workflow Automation, Data Transformation.
Cited as a provider on Mage queries.
Appears alongside youtube.com, reddit.com, domo.com.
See the full query-by-query breakdown →
| Topic | Presence in AI answers | Buyer intent |
|---|---|---|
| Mage | Owned | comparison |
| Data Pipeline Orchestration | Invisible | positioning |
| Etl | Invisible | positioning |
| Data Workflow Automation | Invisible | positioning |
| Data Transformation | Invisible | positioning |
| Data Engineering | Invisible | positioning |
Problem Aware. overview queries: Mage appears on 1 of 6 themes.
Solution Aware. Owned on Mage; absent on Data Pipeline Orchestration, Etl, Data Workflow Automation.
Alternatives. 5 themes name the brand without citing it; 29 queries answer without it at all.
39 queries across branded, positioning, and comparison intent. "Cited" means Mage's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.
| Query | Type | Mage in the AI answer | Top sources cited |
|---|---|---|---|
| best data pipeline orchestration | Positioning | Absent | domo.com, montecarlo.ai, ovaledge.com |
| data pipeline orchestration vendors | Positioning | Named, not cited | domo.com, youtube.com, getorchestra.io |
| data pipeline orchestration solutions | Positioning | Named, not cited | stonebranch.com, domo.com, learn.microsoft.com |
| data pipeline orchestration software | Positioning | Cited | reddit.com, domo.com, montecarlo.ai |
| data pipeline orchestration platform | Positioning | Absent | reddit.com, domo.com, databricks.com |
| top data pipeline orchestration providers | Positioning | Named, not cited | reddit.com, domo.com, youtube.com |
| data pipeline orchestration comparison | Positioning | Absent | getorchestra.io, domo.com, atlan.com |
| best etl | Positioning | Named, not cited | skyvia.com, domo.com, fivetran.com |
| etl vendors | Positioning | Absent | youtube.com, cloudaeon.com, gartner.com |
| etl solutions | Positioning | Absent | aws.amazon.com, ibm.com, matillion.com |
| etl software | Positioning | Absent | fivetran.com, ibm.com, kestra.io |
| etl platform | Positioning | Absent | reddit.com, cloud.google.com, gartner.com |
| top etl providers | Positioning | Absent | reddit.com, fivetran.com, zapier.com |
| etl comparison | Positioning | Absent | aws.amazon.com, rivery.io, powermetrics.app |
| best data workflow automation | Positioning | Absent | gumloop.com, tinybird.co, kestra.io |
| data workflow automation vendors | Positioning | Absent | betasystems.com, invensislearning.com, tntra.io |
| data workflow automation solutions | Positioning | Absent | sciy.com, betasystems.com, gumloop.com |
| data workflow automation software | Positioning | No AI answer | |
| data workflow automation platform | Positioning | Absent | microsoft.com, tinybird.co, betasystems.com |
| top data workflow automation providers | Positioning | Absent | gumloop.com, gartner.com, supermetrics.com |
| data workflow automation comparison | Positioning | Absent | stacksync.com, guideflow.com, gumloop.com |
| best data transformation | Positioning | Absent | reddit.com, getdbt.com, youtube.com |
| data transformation vendors | Positioning | Absent | gartner.com, solutionsreview.com, getdbt.com |
| data transformation solutions | Positioning | Absent | rivery.io, ibm.com, datameer.com |
| data transformation software | Positioning | Absent | getdbt.com, ibm.com, cloudera.com |
| data transformation platform | Positioning | Absent | coalesce.io, getdbt.com, fivetran.com |
| top data transformation providers | Positioning | Absent | kanerika.com, superblocks.com, skyvia.com |
| data transformation comparison | Positioning | Absent | getdbt.com, pmc.ncbi.nlm.nih.gov, ibm.com |
| best data engineering | Positioning | Absent | reddit.com, coursera.org, youtube.com |
| data engineering vendors | Positioning | Absent | kanerika.com, tredence.com, dataforest.ai |
| data engineering solutions | Positioning | Absent | latentview.com, youtube.com, sigmoid.com |
| data engineering software | Positioning | Absent | codilime.com, dagster.io, motherduck.com |
| data engineering platform | Positioning | Absent | reddit.com, getdx.com, databricks.com |
| top data engineering providers | Positioning | Absent | reddit.com, kanerika.com, tredence.com |
| data engineering comparison | Positioning | Absent | reddit.com, databricks.com, datascience.virginia.edu |
| alternatives to Mage | Comparison | Named, not cited | merriam-webster.com, reddit.com, thesaurus.com |
| Mage vs Airflow | Comparison | Cited | getorchestra.io, dataengineeringcentral.substack.com, youtube.com |
| Mage vs Dagster | Comparison | Cited | dataengineeringcentral.substack.com, getorchestra.io, getbruin.com |
| Mage vs Prefect | Comparison | Cited | reddit.com, dataengineeringcentral.substack.com, getorchestra.io |
Mage is cited in 4 of the 38 AI answers we triggered.
Mage presents as data pipeline orchestration, ETL, data workflow automation, data transformation, data engineering. AI Overviews cite it on Mage and it is absent on Data Pipeline Orchestration, Etl, Data Workflow Automation.
Impact high · effort medium · 30 to 60 days
Impact medium · effort low · 0 to 30 days
Impact high · effort medium · 30 to 90 days
| Domain AI cites | Pages | Context |
|---|---|---|
| youtube.com | 27 | Cited on 27 of the queries we tested. |
| reddit.com | 19 | Cited on 19 of the queries we tested. |
| domo.com | 13 | Cited on 13 of the queries we tested. |
| databricks.com | 9 | Cited on 9 of the queries we tested. |
| getdbt.com | 9 | Cited on 9 of the queries we tested. |
| fivetran.com | 9 | Cited on 9 of the queries we tested. |
| ibm.com | 9 | Cited on 9 of the queries we tested. |
| getorchestra.io | 6 | Cited on 6 of the queries we tested. |
| skyvia.com | 6 | Cited on 6 of the queries we tested. |
| betasystems.com | 6 | Cited on 6 of the queries we tested. |
See which queries each peer won →
Brands and domains Google's AI cites in place of Mage on the queries where it is absent. Observed, not chosen.
| Peer | How AI frames it |
|---|---|
| youtube.com | Cited on 27 of the tested queries. |
| reddit.com | Cited on 19 of the tested queries. |
| domo.com | Cited on 13 of the tested queries. |
| databricks.com | Cited on 9 of the tested queries. |
| getdbt.com | Cited on 9 of the tested queries. |
| fivetran.com | Cited on 9 of the tested queries. |
| ibm.com | Cited on 9 of the tested queries. |
| getorchestra.io | Cited on 6 of the tested queries. |