GEO AUDIT  ·  BRAND-ONLY

Hurricane Labs.

A look at how Hurricane Labs is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitehurricanelabs.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedAugust 18, 2026  ·  by AUQ
AI Visibility Score
14
out of 100. Absent band. Hurricane Labs is cited in 4 of 34 AI answers. It shows up on Hurricane Labs. It is absent on Managed Security Services, Splunk Consulting, Siem Management.
Verified AI Overview citations
4
Hurricane Labs's brand is cited in 4 of the 34 AI-answer queries we tested.
AI answer trigger rate
87%
Google's AI answer box fires on 34 of 39 tracked queries.
Citation rate when AI answers
12%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Hurricane Labs scores 14 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Hurricane Labs is cited in 4 of 34 AI answers. It shows up on Hurricane Labs. It is absent on Managed Security Services, Splunk Consulting, Siem Management.

AI answers fire on 87% of tracked queries, yet Hurricane Labs is quoted in only 12% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
14
Absent band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear87 / 100
  • Inclusion in category answers12 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand17 / 100
  • Topic coverage breadth17 / 100
  • Your pages being quoted12 / 100
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Managed Security Services

Home - Hurricane Labs | Trusted Partner for Cybersecurity Solutions Skip to content Check our latest suite of Cybersecurity Blogs and Resources! Join us at conf2025! Check it out Solutions Managed SOC Services Splunk Managed Services & Devehurricanelabs.com, 2026

Differentiators it leads with: Managed Security Services, Splunk Consulting, SIEM Management, Security Operations Center.

What Google's AI says

Recognized in AI answers for Hurricane Labs

Cited as a provider on Hurricane Labs queries.
Appears alongside gartner.com, youtube.com, underdefense.com.
The core gap
Hurricane Labs presents as managed security services, Splunk consulting, SIEM management, security operations center, threat monitoring. AI Overviews cite it on Hurricane Labs and it is absent on Managed Security Services, Splunk Consulting, Siem Management.
Words AI uses for the brand
Hurricane Labs
The brand's own pillars that AI omits
Managed Security ServicesSplunk ConsultingSiem ManagementCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Hurricane LabsOwnedcomparison
Managed Security ServicesInvisiblepositioning
Splunk ConsultingInvisiblepositioning
Siem ManagementInvisiblepositioning
Security Operations CenterInvisiblepositioning
Threat MonitoringInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: Hurricane Labs appears on 1 of 6 themes.

Solution Aware. Owned on Hurricane Labs; absent on Managed Security Services, Splunk Consulting, Siem Management.

Alternatives. 0 themes name the brand without citing it; 30 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
34
87% of tracked queries trigger an AI Overview.
Times brand cited
4
12% citation rate when AI answers.
Total brand mentions
4
Across all observed AI responses.
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Hurricane Labs's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeHurricane Labs in the AI answerTop sources cited
best managed security servicesPositioningAbsentgartner.com, atlassystems.com, levelblue.com
managed security services vendorsPositioningAbsentgartner.com, ibm.com, optiv.com
managed security services solutionsPositioningAbsentgartner.com, levelblue.com, fortinet.com
managed security services softwarePositioningAbsentgartner.com, levelblue.com, fortinet.com
managed security services platformPositioningNo AI answer
top managed security services providersPositioningAbsentgartner.com, channelinsider.com, ngcloudsecurity.com
managed security services comparisonPositioningAbsentgartner.com, vectra.ai, business.comcast.com
best splunk consultingPositioningAbsentcommunity.splunk.com, verinon.com, tekstream.com
splunk consulting vendorsPositioningNo AI answer
splunk consulting solutionsPositioningAbsentgoogle.com, ziprecruiter.com, youtube.com
splunk consulting softwarePositioningNo AI answer
splunk consulting platformPositioningAbsentsplunk.com, verinon.com, tekstream.com
top splunk consulting providersPositioningAbsentsplunk.com, tekstream.com, mindcraft.ai
splunk consulting comparisonPositioningAbsentbitsioinc.com, theta-point.com, tekstream.com
best siem managementPositioningAbsentpaloaltonetworks.com, reddit.com, manageengine.com
siem management vendorsPositioningAbsentgartner.com, paloaltonetworks.com, microsoft.com
siem management solutionsPositioningAbsentmicrosoft.com, splunk.com, solarwinds.com
siem management softwarePositioningAbsentmicrosoft.com, paloaltonetworks.com, paloaltonetworks.de
siem management platformPositioningAbsentmicrosoft.com, elastic.co, paloaltonetworks.com
top siem management providersPositioningAbsentgartner.com, paloaltonetworks.com, reddit.com
siem management comparisonPositioningAbsentpaloaltonetworks.com, sentinelone.com, crowdstrike.com
best security operations centerPositioningAbsentredcanary.com, underdefense.com, radicl.com
security operations center vendorsPositioningAbsentradicl.com, gartner.com, microsoft.com
security operations center solutionsPositioningAbsentmicrosoft.com, bluevoyant.com, swimlane.com
security operations center softwarePositioningAbsentswimlane.com, fortinet.com, darktrace.com
security operations center platformPositioningAbsentfortinet.com, swimlane.com, seceon.com
top security operations center providersPositioningNo AI answer
security operations center comparisonPositioningAbsentcontrastsecurity.com, group-ib.com, bitlyft.com
best threat monitoringPositioningAbsentreddit.com, gartner.com, shadowdragon.io
threat monitoring vendorsPositioningAbsentgartner.com, kroll.com, upguard.com
threat monitoring solutionsPositioningAbsentfortra.com, cohesity.com, nordlayer.com
threat monitoring softwarePositioningAbsentsecuronix.com, horizon3.ai, digital.ai
threat monitoring platformPositioningAbsentshadowdragon.io, gartner.com, bitsight.com
top threat monitoring providersPositioningAbsentgartner.com, underdefense.com, mspcompanies.us
threat monitoring comparisonPositioningNo AI answer
alternatives to Hurricane LabsComparisonCitedg2.com, cbinsights.com, hurricanelabs.com
Hurricane Labs vs Arctic WolfComparisonCitedunderdefense.com, arcticwolf.com, hurricanelabs.com
Hurricane Labs vs ExpelComparisonCitedhurricanelabs.com, splunkbase.splunk.com, expel.com
Hurricane Labs vs DeepwatchComparisonCiteddeepwatch.com, hurricanelabs.com, gracker.ai
THREE FINDINGS THAT MATTER
01

The brand is missing from 88% of AI-answer queries

Hurricane Labs is cited in 4 of the 34 AI answers we triggered.

02

AI misreads the category

Hurricane Labs presents as managed security services, Splunk consulting, SIEM management, security operations center, threat monitoring. AI Overviews cite it on Hurricane Labs and it is absent on Managed Security Services, Splunk Consulting, Siem Management.

TOP THREE MOVES
01

Win presence on Managed Security Services

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
gartner.com20Cited on 20 of the queries we tested.
youtube.com16Cited on 16 of the queries we tested.
underdefense.com11Cited on 11 of the queries we tested.
splunk.com11Cited on 11 of the queries we tested.
paloaltonetworks.com11Cited on 11 of the queries we tested.
ibm.com8Cited on 8 of the queries we tested.
microsoft.com8Cited on 8 of the queries we tested.
sentinelone.com8Cited on 8 of the queries we tested.
fortinet.com7Cited on 7 of the queries we tested.
bluevoyant.com6Cited on 6 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Hurricane Labs is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Hurricane Labs on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
gartner.comCited on 20 of the tested queries.
youtube.comCited on 16 of the tested queries.
underdefense.comCited on 11 of the tested queries.
splunk.comCited on 11 of the tested queries.
paloaltonetworks.comCited on 11 of the tested queries.
ibm.comCited on 8 of the tested queries.
microsoft.comCited on 8 of the tested queries.
sentinelone.comCited on 8 of the tested queries.
Key observation
gartner.com is the most-cited source across the queries Hurricane Labs is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Managed Security Services, Splunk Consulting, Siem Management.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.