GEO AUDIT  ·  BRAND-ONLY

Highway.

A look at how Highway is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitehighway.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedSeptember 10, 2026  ·  by AUQ
AI Visibility Score
70
out of 100. Competitive band. Highway is cited in 22 of 38 AI answers. It shows up on Carrier Identity, Freight Fraud Prevention, Carrier Onboarding. It is absent on Broker Compliance.
Verified AI Overview citations
22
Highway's brand is cited in 22 of the 38 AI-answer queries we tested.
AI answer trigger rate
97%
Google's AI answer box fires on 38 of 39 tracked queries.
Citation rate when AI answers
58%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Highway scores 70 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Highway is cited in 22 of 38 AI answers. It shows up on Carrier Identity, Freight Fraud Prevention, Carrier Onboarding. It is absent on Broker Compliance.

AI answers fire on 97% of tracked queries, yet Highway is quoted in only 58% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
70
Competitive band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear97 / 100
  • Inclusion in category answers66 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand83 / 100
  • Topic coverage breadth83 / 100
  • Your pages being quoted58 / 100
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Carrier Identity

Highway - It all starts with Carrier Identity | Home Product Carrier Identity® Engine Load Lock Load Lock+ Trusted Freight Exchange Know Your Driver™ Performance Guarantee Lane Intelligence Exclusion Intel Industries Freight Brokers Motor Chighway.com, 2026

Differentiators it leads with: Carrier Identity, Freight Fraud Prevention, Carrier Onboarding, Broker Compliance.

What Google's AI says

Recognized in AI answers for Carrier Identity, Freight Fraud Prevention, Carrier Onboarding

Cited as a provider on Carrier Identity, Freight Fraud Prevention, Carrier Onboarding queries.
Appears alongside truckstop.com, Truckstop, reddit.com.
The core gap
Highway presents as carrier identity, freight fraud prevention, carrier onboarding, broker compliance, double brokering prevention. AI Overviews cite it on Carrier Identity, Freight Fraud Prevention, Carrier Onboarding and it is absent on Broker Compliance.
Words AI uses for the brand
Carrier IdentityFreight Fraud PreventionCarrier Onboarding
The brand's own pillars that AI omits
Broker ComplianceCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Carrier IdentityOwnedpositioning
Freight Fraud PreventionOwnedpositioning
Carrier OnboardingOwnedpositioning
Double Brokering PreventionOwnedpositioning
HighwayOwnedcomparison
Broker ComplianceInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: Highway appears on 5 of 6 themes.

Solution Aware. Owned on Carrier Identity, Freight Fraud Prevention, Carrier Onboarding; absent on Broker Compliance.

Alternatives. 3 themes name the brand without citing it; 13 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
38
97% of tracked queries trigger an AI Overview.
Times brand cited
22
58% citation rate when AI answers.
Total brand mentions
25
Across all observed AI responses.
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Highway's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeHighway in the AI answerTop sources cited
best carrier identityPositioningCitedyoutube.com, dat.com, highway.com
carrier identity vendorsPositioningCitedhighway.com, gw-world.com, mcleodsoftware.com
carrier identity solutionsPositioningCitedhighway.com, linkedin.com, gw-world.com
carrier identity softwarePositioningCitedmcleodsoftware.com, highway.com, mycarrierportal.com
carrier identity platformPositioningCitedgw-world.com, mycarrierportal.com, highway.com
top carrier identity providersPositioningCitedmycarrierportal.com, mcleodsoftware.com, highway.com
carrier identity comparisonPositioningCitedhighway.com, mycarrierportal.com, finance.yahoo.com
best freight fraud preventionPositioningNo AI answer
freight fraud prevention vendorsPositioningCitedfreightfraudhub.com, denim.com, highway.com
freight fraud prevention solutionsPositioningCitedfreightfraudhub.com, revenova.com, highway.com
freight fraud prevention softwarePositioningCitedprnewswire.com, highway.com, wsinc.com
freight fraud prevention platformPositioningNamed, not citedtruckingdive.com, brokerpro.com, freightfraudhub.com
top freight fraud prevention providersPositioningCitedfreightfraudhub.com, truckstop.com, aftermarketnews.com
freight fraud prevention comparisonPositioningCitedtruckstop.com, freightzy.com, facebook.com
best carrier onboardingPositioningCitedreddit.com, mycarrierportal.com, descartes.com
carrier onboarding vendorsPositioningCitedreddit.com, highway.com, dat.com
carrier onboarding solutionsPositioningCitedreddit.com, highway.com, onramp.us
carrier onboarding softwarePositioningAbsentreddit.com, descartes.com, dat.com
carrier onboarding platformPositioningCitedreddit.com, mycarrierportal.com, highway.com
top carrier onboarding providersPositioningAbsentreddit.com, dat.com, truckstop.com
carrier onboarding comparisonPositioningAbsenttruckstop.com, owlery.ai, hub.shipium.com
best broker compliancePositioningAbsentstratifi.com, comply.com, weaver.com
broker compliance vendorsPositioningAbsentdescartes.com, smarsh.com, strategiccompliancepartners.com
broker compliance solutionsPositioningAbsentreged.com, smarsh.com, vigilantllc.com
broker compliance softwarePositioningAbsentdescartes.com, comply.com, bridge.insure
broker compliance platformPositioningAbsentcomply.com, smarsh.com, stratifi.com
top broker compliance providersPositioningAbsentacaglobal.com, ceo-review.com, reged.com
broker compliance comparisonPositioningAbsentcalawyers.org, differencecard.com, gofreight.com
best double brokering preventionPositioningAbsenttruckstop.com, reddit.com, macropoint.com
double brokering prevention vendorsPositioningCitedttnews.com, carrierassure.com, dotscreener.com
double brokering prevention solutionsPositioningAbsentrevenova.com, redwoodlogistics.com, truckstop.com
double brokering prevention softwarePositioningCitedhighway.com, truckstop.com, revenova.com
double brokering prevention platformPositioningCitedmacropoint.com, revenova.com, highway.com
top double brokering prevention providersPositioningCitedtruckstop.com, macropoint.com, facebook.com
double brokering prevention comparisonPositioningAbsentreddit.com, meltonlogistics.com, carrierassure.com
alternatives to HighwayComparisonNamed, not citedreddit.com, transformca.org, facebook.com
Highway vs RMISComparisonCitedreddit.com, help.parade.ai, facebook.com
Highway vs Carrier411ComparisonNamed, not citedcarrier411.com, dotscreener.com, reddit.com
Highway vs TruckstopComparisonCitedtruckstop.com, reddit.com, youtube.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 42% of AI-answer queries

Highway is cited in 22 of the 38 AI answers we triggered.

02

AI misreads the category

Highway presents as carrier identity, freight fraud prevention, carrier onboarding, broker compliance, double brokering prevention. AI Overviews cite it on Carrier Identity, Freight Fraud Prevention, Carrier Onboarding and it is absent on Broker Compliance.

TOP THREE MOVES
01

Win presence on Broker Compliance

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
truckstop.com6Cited on 6 of the queries we tested.
Truckstop6Cited on 6 of the queries we tested.
reddit.com6Cited on 6 of the queries we tested.
Reddit6Cited on 6 of the queries we tested.
stratifi.com6Cited on 6 of the queries we tested.
StratiFi6Cited on 6 of the queries we tested.
comply.com5Cited on 5 of the queries we tested.
Comply5Cited on 5 of the queries we tested.
youtube.com4Cited on 4 of the queries we tested.
YouTube4Cited on 4 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Highway is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Highway on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
truckstop.comCited on 6 of the tested queries.
TruckstopCited on 6 of the tested queries.
reddit.comCited on 6 of the tested queries.
RedditCited on 6 of the tested queries.
stratifi.comCited on 6 of the tested queries.
StratiFiCited on 6 of the tested queries.
comply.comCited on 5 of the tested queries.
ComplyCited on 5 of the tested queries.
Key observation
truckstop.com is the most-cited source across the queries Highway is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Broker Compliance.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.