A look at how GRID is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.
GRID is cited in 12 of 38 AI answers. It shows up on Esports Data, Grid. It is absent on In-Game Telemetry, Competitive Gaming Analytics, Sports Betting Data.
AI answers fire on 97% of tracked queries, yet GRID is quoted in only 32% of them. When it does appear, it sits as a listed provider, rarely the lead source.
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Differentiators it leads with: Esports Data, In-Game Telemetry, Competitive Gaming Analytics, Sports Betting Data.
Cited as a provider on Esports Data, Grid queries.
Appears alongside reddit.com, youtube.com, lsports.eu.
See the full query-by-query breakdown →
| Topic | Presence in AI answers | Buyer intent |
|---|---|---|
| Esports Data | Owned | positioning |
| Grid | Owned | comparison |
| In-Game Telemetry | Invisible | positioning |
| Competitive Gaming Analytics | Invisible | positioning |
| Sports Betting Data | Invisible | positioning |
| Game Integrity Monitoring | Invisible | positioning |
Problem Aware. overview queries: GRID appears on 2 of 6 themes.
Solution Aware. Owned on Esports Data, Grid; absent on In-Game Telemetry, Competitive Gaming Analytics, Sports Betting Data.
Alternatives. 3 themes name the brand without citing it; 23 queries answer without it at all.
39 queries across branded, positioning, and comparison intent. "Cited" means GRID's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.
| Query | Type | GRID in the AI answer | Top sources cited |
|---|---|---|---|
| best esports data | Positioning | Cited | reddit.com, escharts.com, riotesportsdata.com |
| esports data vendors | Positioning | Cited | pandascore.co, oddsmatrix.com, riotesportsdata.com |
| esports data solutions | Positioning | Cited | datasportsgroup.com, grid.gg, oddin.gg |
| esports data software | Positioning | Cited | grid.gg, developex.com, riotesportsdata.com |
| esports data platform | Positioning | Cited | riotesportsdata.com, grid.gg, escharts.com |
| top esports data providers | Positioning | Cited | escharts.com, oddsmatrix.com, lsports.eu |
| esports data comparison | Positioning | Named, not cited | escharts.com, riotesportsdata.com, instagram.com |
| best in-game telemetry | Positioning | Absent | reddit.com, gtplanet.net, play.google.com |
| in-game telemetry vendors | Positioning | Cited | reddit.com, grid.gg, clickhouse.com |
| in-game telemetry solutions | Positioning | Absent | reddit.com, gameanalytics.com, medium.com |
| in-game telemetry software | Positioning | Absent | reddit.com, youtube.com, simracingtelemetry.com |
| in-game telemetry platform | Positioning | Cited | reddit.com, grid.gg, youtube.com |
| top in-game telemetry providers | Positioning | Cited | grid.gg, lumi-star.com, techsalerator.com |
| in-game telemetry comparison | Positioning | Absent | simracingtelemetry.com, reddit.com, youtube.com |
| best competitive gaming analytics | Positioning | Absent | topanalyticstools.com, youtube.com, steamcommunity.com |
| competitive gaming analytics vendors | Positioning | Absent | topanalyticstools.com, linkedin.com, techsalerator.com |
| competitive gaming analytics solutions | Positioning | Absent | gameanalytics.com, bluent.com, gaminganalytics.ai |
| competitive gaming analytics software | Positioning | No AI answer | |
| competitive gaming analytics platform | Positioning | Cited | sciencedirect.com, steamcommunity.com, grid.gg |
| top competitive gaming analytics providers | Positioning | Absent | techsalerator.com, topanalyticstools.com, indicative.com |
| competitive gaming analytics comparison | Positioning | Absent | sciencedirect.com, topanalyticstools.com, booleanbeyond.com |
| best sports betting data | Positioning | Absent | reddit.com, apps.apple.com, youtube.com |
| sports betting data vendors | Positioning | Absent | oddsmatrix.com, opticodds.com, sportsdata.io |
| sports betting data solutions | Positioning | Absent | oddsmatrix.com, datasportsgroup.com, sportsdata.io |
| sports betting data software | Positioning | Absent | reddit.com, lsports.eu, oddsjam.com |
| sports betting data platform | Positioning | Absent | opticodds.com, oddsmatrix.com, lsports.eu |
| top sports betting data providers | Positioning | Absent | oddsmatrix.com, lsports.eu, opticodds.com |
| sports betting data comparison | Positioning | Absent | oddstrader.com, oddsjam.com, wagerproof.ghost.io |
| best game integrity monitoring | Positioning | Absent | reddit.com, help.steampowered.com, makeuseof.com |
| game integrity monitoring vendors | Positioning | Absent | fortra.com, youtube.com, i3d.net |
| game integrity monitoring solutions | Positioning | Absent | techzone.bitdefender.com, solarwinds.com, reddit.com |
| game integrity monitoring software | Positioning | Absent | reddit.com, cimcor.com, tripwire.com |
| game integrity monitoring platform | Positioning | Absent | nashtechglobal.com, ic360.io, irdeto.com |
| top game integrity monitoring providers | Positioning | Absent | sports.yahoo.com, geniussports.com, reddit.com |
| game integrity monitoring comparison | Positioning | Absent | codes.ohio.gov, reddit.com, quora.com |
| alternatives to GRID | Comparison | Named, not cited | gridalternatives.org, reddit.com, modulargrid.net |
| GRID vs Bayes Esports | Comparison | Named, not cited | geniussports.com, esportsradar.gg, europeangaming.eu |
| GRID vs Sportradar | Comparison | Cited | developer.sportradar.com, lsports.eu, grid.gg |
| GRID vs Abios | Comparison | Cited | grid.gg, esportsadvocate.net |
GRID is cited in 12 of the 38 AI answers we triggered.
GRID presents as esports data, in-game telemetry, competitive gaming analytics, sports betting data, game integrity monitoring. AI Overviews cite it on Esports Data, Grid and it is absent on In-Game Telemetry, Competitive Gaming Analytics, Sports Betting Data.
Impact high · effort medium · 30 to 60 days
Impact medium · effort low · 0 to 30 days
Impact high · effort medium · 30 to 90 days
| Domain AI cites | Pages | Context |
|---|---|---|
| reddit.com | 13 | Cited on 13 of the queries we tested. |
| youtube.com | 13 | Cited on 13 of the queries we tested. |
| lsports.eu | 7 | Cited on 7 of the queries we tested. |
| oddsmatrix.com | 6 | Cited on 6 of the queries we tested. |
| gameanalytics.com | 6 | Cited on 6 of the queries we tested. |
| techsalerator.com | 6 | Cited on 6 of the queries we tested. |
| opticodds.com | 5 | Cited on 5 of the queries we tested. |
| sportsdata.io | 5 | Cited on 5 of the queries we tested. |
| play.google.com | 4 | Cited on 4 of the queries we tested. |
| topanalyticstools.com | 4 | Cited on 4 of the queries we tested. |
See which queries each peer won →
Brands and domains Google's AI cites in place of GRID on the queries where it is absent. Observed, not chosen.
| Peer | How AI frames it |
|---|---|
| reddit.com | Cited on 13 of the tested queries. |
| youtube.com | Cited on 13 of the tested queries. |
| lsports.eu | Cited on 7 of the tested queries. |
| oddsmatrix.com | Cited on 6 of the tested queries. |
| gameanalytics.com | Cited on 6 of the tested queries. |
| techsalerator.com | Cited on 6 of the tested queries. |
| opticodds.com | Cited on 5 of the tested queries. |
| sportsdata.io | Cited on 5 of the tested queries. |