GEO AUDIT  ·  BRAND-ONLY

Ferretly.

A look at how Ferretly is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Siteferretly.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedAugust 25, 2026  ·  by AUQ
AI Visibility Score
25
out of 100. Absent band. Ferretly is cited in 7 of 38 AI answers. It shows up on Social Media Screening, Ferretly. It is absent on Background Check, Employment Screening, Online Reputation Risk Assessment.
Verified AI Overview citations
7
Ferretly's brand is cited in 7 of the 38 AI-answer queries we tested.
AI answer trigger rate
97%
Google's AI answer box fires on 38 of 39 tracked queries.
Citation rate when AI answers
18%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Ferretly scores 25 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Ferretly is cited in 7 of 38 AI answers. It shows up on Social Media Screening, Ferretly. It is absent on Background Check, Employment Screening, Online Reputation Risk Assessment.

AI answers fire on 97% of tracked queries, yet Ferretly is quoted in only 18% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
25
Absent band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear97 / 100
  • Inclusion in category answers21 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand33 / 100
  • Topic coverage breadth33 / 100
  • Your pages being quoted18 / 100
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Social Media Screening

AI-Powered Social Media Background Screening | Ferretly Solutions Solutions Smarter Screening for Every Sector AI-powered digital behavior analysis for hiring, onboarding, and partnerships across industries. Consumer Brands & Influencerferretly.com, 2026

Differentiators it leads with: Social Media Screening, Background Check, Employment Screening, Online Reputation Risk Assessment.

What Google's AI says

Recognized in AI answers for Social Media Screening, Ferretly

Cited as a provider on Social Media Screening, Ferretly queries.
Appears alongside youtube.com, accurate.com, sterlingcheck.com.
The core gap
Ferretly presents as social media screening, background check, employment screening, online reputation risk assessment, candidate risk screening. AI Overviews cite it on Social Media Screening, Ferretly and it is absent on Background Check, Employment Screening, Online Reputation Risk Assessment.
Words AI uses for the brand
Social Media ScreeningFerretly
The brand's own pillars that AI omits
Background CheckEmployment ScreeningOnline Reputation Risk AssessmentCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Social Media ScreeningOwnedpositioning
FerretlyOwnedcomparison
Background CheckInvisiblepositioning
Employment ScreeningInvisiblepositioning
Online Reputation Risk AssessmentInvisiblepositioning
Candidate Risk ScreeningInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: Ferretly appears on 2 of 6 themes.

Solution Aware. Owned on Social Media Screening, Ferretly; absent on Background Check, Employment Screening, Online Reputation Risk Assessment.

Alternatives. 1 themes name the brand without citing it; 30 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
38
97% of tracked queries trigger an AI Overview.
Times brand cited
7
18% citation rate when AI answers.
Total brand mentions
8
Across all observed AI responses.
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Ferretly's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeFerretly in the AI answerTop sources cited
best social media screeningPositioningNamed, not citedfama.io, referenceservices.com, accurate.com
social media screening vendorsPositioningAbsentverifiedcredentials.com, hireright.com, fama.io
social media screening solutionsPositioningAbsentaccusourcehr.com, creativeservices.com, fama.io
social media screening softwarePositioningCitedaccusourcehr.com, ferretly.com, verifiedfirst.com
social media screening platformPositioningCitedfama.io, infomart-usa.com, accusourcehr.com
top social media screening providersPositioningAbsentfama.io, verifiedfirst.com, infomart-usa.com
social media screening comparisonPositioningCitedsciencedirect.com, ferretly.com, zellis.com
best background checkPositioningAbsentreddit.com, money.com, goodhire.com
background check vendorsPositioningAbsentsterlingcheck.com, hireright.com, checkr.com
background check solutionsPositioningAbsentbackgroundchecksolutions.com, safehiringsolutions.com, inchecksolutions.com
background check softwarePositioningAbsentgoodhire.com, recruiterflow.com, mitratech.com
background check platformPositioningAbsentbackgroundchecks.com, money.com, wellness360.co
top background check providersPositioningAbsentvendordirectory.shrm.org, bib.com, bullhorn.com
background check comparisonPositioningAbsentmoney.com, gartner.com, bib.com
best employment screeningPositioningAbsentvendordirectory.shrm.org, goodhire.com, money.com
employment screening vendorsPositioningNo AI answer
employment screening solutionsPositioningAbsentemployscreen.com, accurate.com, sterlingcheck.com
employment screening softwarePositioningAbsentaccurate.com, hireright.com, gartner.com
employment screening platformPositioningAbsentaccurate.com, hireright.com, checkr.com
top employment screening providersPositioningAbsentvendordirectory.shrm.org, accurate.com, fortunebusinessinsights.com
employment screening comparisonPositioningAbsentedgeinformation.com, trudiligence.com, vendordirectory.shrm.org
best online reputation risk assessmentPositioningAbsentgartner.com, cision.com, hootsuite.com
online reputation risk assessment vendorsPositioningAbsentsciencedirect.com, bitsight.com, panorays.com
online reputation risk assessment solutionsPositioningAbsentlexisnexis.com, reputation.house, reputation.com
online reputation risk assessment softwarePositioningAbsentsprinklr.com, appfollow.io, pipedrive.com
online reputation risk assessment platformPositioningAbsentsprinklr.com, gartner.com, sentione.com
top online reputation risk assessment providersPositioningAbsentclutch.co, usatoday.com, crazyegg.com
online reputation risk assessment comparisonPositioningAbsentguideflow.com, omr.com, cision.com
best candidate risk screeningPositioningAbsentcdc.gov, scionstaffing.com, phenom.com
candidate risk screening vendorsPositioningAbsentbigreport.com, vendordirectory.shrm.org, infomart-usa.com
candidate risk screening solutionsPositioningAbsentlexisnexis.com, fadv.com, pescheck.io
candidate risk screening softwarePositioningAbsentdisa.com, theaccessgroup.com, mitratech.com
candidate risk screening platformPositioningAbsentouthire.ai, sardine.ai, responsiblebusiness.org
top candidate risk screening providersPositioningAbsentreferenceservices.com, fortunebusinessinsights.com, cisive.com
candidate risk screening comparisonPositioningAbsentintegralrecruiting.com, thehirehub.ai, heymilo.ai
alternatives to FerretlyComparisonCitedcapterra.com, getapp.ca, softwareworld.co
Ferretly vs CheckrComparisonCitedstatescoop.com, ferretly.com, linkedin.com
Ferretly vs SterlingComparisonCitedferretly.com, sterlingcheck.com, softwareworld.co
Ferretly vs FamaComparisonCitedsoftwareadvice.co.uk, ferretly.com, capterra.com.sg
THREE FINDINGS THAT MATTER
01

The brand is missing from 82% of AI-answer queries

Ferretly is cited in 7 of the 38 AI answers we triggered.

02

AI misreads the category

Ferretly presents as social media screening, background check, employment screening, online reputation risk assessment, candidate risk screening. AI Overviews cite it on Social Media Screening, Ferretly and it is absent on Background Check, Employment Screening, Online Reputation Risk Assessment.

TOP THREE MOVES
01

Win presence on Background Check

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com14Cited on 14 of the queries we tested.
accurate.com12Cited on 12 of the queries we tested.
sterlingcheck.com11Cited on 11 of the queries we tested.
gartner.com11Cited on 11 of the queries we tested.
money.com10Cited on 10 of the queries we tested.
checkr.com9Cited on 9 of the queries we tested.
vendordirectory.shrm.org9Cited on 9 of the queries we tested.
hireright.com6Cited on 6 of the queries we tested.
goodhire.com6Cited on 6 of the queries we tested.
cision.com5Cited on 5 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Ferretly is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Ferretly on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 14 of the tested queries.
accurate.comCited on 12 of the tested queries.
sterlingcheck.comCited on 11 of the tested queries.
gartner.comCited on 11 of the tested queries.
money.comCited on 10 of the tested queries.
checkr.comCited on 9 of the tested queries.
vendordirectory.shrm.orgCited on 9 of the tested queries.
hireright.comCited on 6 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries Ferretly is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Background Check, Employment Screening, Online Reputation Risk Assessment.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.