GEO AUDIT  ·  BRAND-ONLY

Duende Software.

A look at how Duende Software is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Siteduendesoftware.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedAugust 4, 2026  ·  by AUQ
AI Visibility Score
32
out of 100. Low band. Duende Software is cited in 6 of 36 AI answers. It shows up on Identity And Access Management For .Net, Duende Software. It is absent on Openid Connect, Oauth, Single Sign-On.
Verified AI Overview citations
6
Duende Software's brand is cited in 6 of the 36 AI-answer queries we tested.
AI answer trigger rate
92%
Google's AI answer box fires on 36 of 39 tracked queries.
Citation rate when AI answers
17%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Duende Software scores 32 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Duende Software is cited in 6 of 36 AI answers. It shows up on Identity And Access Management For .Net, Duende Software. It is absent on Openid Connect, Oauth, Single Sign-On.

AI answers fire on 92% of tracked queries, yet Duende Software is quoted in only 17% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
32
Low band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear92 / 100
  • Inclusion in category answers25 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand67 / 100
  • Topic coverage breadth33 / 100
  • Your pages being quoted17 / 100
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

OpenID Connect

Duende Software | OAuth, OIDC & SAML for .NET | Duende p]:inline [&>p]:text-sm text-center"> Introducing the next era of Duende IdentityServer. Read our CEO’s announcement 50"> Products Products IdentityServer IdentityModel (Open Sourceduendesoftware.com, 2026

Differentiators it leads with: IdentityServer, OpenID Connect, OAuth, Identity And Access Management For .NET.

What Google's AI says

Recognized in AI answers for Identity And Access Management For .Net, Duende Software

Cited as a provider on Identity And Access Management For .Net, Duende Software queries.
Appears alongside youtube.com, auth0.com, miniorange.com.
The core gap
Duende Software presents as OpenID Connect, OAuth, identity and access management for .NET, single sign-on, token service. AI Overviews cite it on Identity And Access Management For .Net, Duende Software and it is absent on Openid Connect, Oauth, Single Sign-On.
Words AI uses for the brand
Identity And Access Management For .NetDuende Software
The brand's own pillars that AI omits
Openid ConnectOauthSingle Sign-OnCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Identity And Access Management For .NetOwnedpositioning
Duende SoftwareOwnedcomparison
Openid ConnectInvisiblepositioning
OauthInvisiblepositioning
Single Sign-OnInvisiblepositioning
Token ServiceInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: Duende Software appears on 2 of 6 themes.

Solution Aware. Owned on Identity And Access Management For .Net, Duende Software; absent on Openid Connect, Oauth, Single Sign-On.

Alternatives. 3 themes name the brand without citing it; 27 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
36
92% of tracked queries trigger an AI Overview.
Times brand cited
6
17% citation rate when AI answers.
Total brand mentions
9
Across all observed AI responses.
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Duende Software's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeDuende Software in the AI answerTop sources cited
best openid connectPositioningAbsentreddit.com, openid.net, curity.io
openid connect vendorsPositioningAbsentworkos.com, openid.net, developer.hashicorp.com
openid connect solutionsPositioningAbsentopenid.net, curity.io, auth0.com
openid connect softwarePositioningCitedopenid.net, duendesoftware.com, microsoft.com
openid connect platformPositioningAbsentopenid.net, learn.microsoft.com, github.com
top openid connect providersPositioningAbsentopenid.net, reddit.com, github.com
openid connect comparisonPositioningAbsentokta.com, openid.net, auth0.com
best oauthPositioningAbsentoauth.net, dev.to, reddit.com
oauth vendorsPositioningAbsentauthjs.dev, reddit.com, stackoverflow.com
oauth solutionsPositioningNamed, not citeddev.to, oauth.net, learn.microsoft.com
oauth softwarePositioningAbsenten.wikipedia.org, grip.security, ibm.com
oauth platformPositioningAbsentdevelopers.google.com, learn.microsoft.com, beyondidentity.com
top oauth providersPositioningAbsentreddit.com, stackoverflow.com, elixirforum.com
oauth comparisonPositioningAbsentsupertokens.com, aembit.io, okta.com
best identity and access management for .netPositioningNamed, not citedfivetran.com, huntress.com, oloid.com
identity and access management for .net vendorsPositioningAbsentidmworks.com, microsoft.com, linkedin.com
identity and access management for .net solutionsPositioningCitedmicrosoft.com, learn.microsoft.com, auth0.com
identity and access management for .net softwarePositioningNo AI answer
identity and access management for .net platformPositioningNo AI answer
top identity and access management for .net providersPositioningCitedsolutionsreview.com, oloid.com, reddit.com
identity and access management for .net comparisonPositioningCitedstackoverflow.com, rippling.com, learn.microsoft.com
best single sign-onPositioningAbsentreddit.com, workos.com, miniorange.com
single sign-on vendorsPositioningAbsentworkos.com, miniorange.com, youtube.com
single sign-on solutionsPositioningAbsentscalefusion.com, onelogin.com, miniorange.com
single sign-on softwarePositioningAbsentrfideas.com, miniorange.com, infisign.ai
single sign-on platformPositioningAbsentsupport.apple.com, jamf.com, youtube.com
top single sign-on providersPositioningAbsentworkos.com, getkisi.com, miniorange.com
single sign-on comparisonPositioningAbsentauth0.com, commandline.ninja, oloid.com
best token servicePositioningAbsentgartner.com, verygoodsecurity.com, wisevu.com
token service vendorsPositioningAbsentemvco.com, rambus.com, verygoodsecurity.com
token service solutionsPositioningAbsentvisaacceptance.com, theclearinghouse.org, stoe.no
token service softwarePositioningAbsenten.wikipedia.org, token.io, cpl.thalesgroup.com
token service platformPositioningAbsentusa.visa.com, idemia.com, curity.io
top token service providersPositioningAbsentrambus.com, wisevu.com, verygoodsecurity.com
token service comparisonPositioningAbsentusa.visa.com, pointfive.co, evervault.com
alternatives to Duende SoftwareComparisonCitedreddit.com, duendesoftware.com, g2.com
Duende Software vs Auth0ComparisonCitedreddit.com, slashdot.org, duendesoftware.com
Duende Software vs KeycloakComparisonNamed, not citedreddit.com, blog.containerize.com, zluri.com
Duende Software vs OktaComparisonNo AI answer
THREE FINDINGS THAT MATTER
01

The brand is missing from 83% of AI-answer queries

Duende Software is cited in 6 of the 36 AI answers we triggered.

02

AI misreads the category

Duende Software presents as OpenID Connect, OAuth, identity and access management for .NET, single sign-on, token service. AI Overviews cite it on Identity And Access Management For .Net, Duende Software and it is absent on Openid Connect, Oauth, Single Sign-On.

TOP THREE MOVES
01

Win presence on Openid Connect

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com14Cited on 14 of the queries we tested.
auth0.com10Cited on 10 of the queries we tested.
miniorange.com9Cited on 9 of the queries we tested.
okta.com8Cited on 8 of the queries we tested.
reddit.com7Cited on 7 of the queries we tested.
openid.net7Cited on 7 of the queries we tested.
curity.io7Cited on 7 of the queries we tested.
workos.com7Cited on 7 of the queries we tested.
learn.microsoft.com7Cited on 7 of the queries we tested.
medium.com6Cited on 6 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Duende Software is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Duende Software on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 14 of the tested queries.
auth0.comCited on 10 of the tested queries.
miniorange.comCited on 9 of the tested queries.
okta.comCited on 8 of the tested queries.
reddit.comCited on 7 of the tested queries.
openid.netCited on 7 of the tested queries.
curity.ioCited on 7 of the tested queries.
workos.comCited on 7 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries Duende Software is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Openid Connect, Oauth, Single Sign-On.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.