A look at how Dfns is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.
Dfns is cited in 3 of 37 AI answers. It shows up on Dfns. It is absent on Wallet As A Service, Digital Asset Custody, Mpc Wallet.
AI answers fire on 95% of tracked queries, yet Dfns is quoted in only 8% of them. When it does appear, it sits as a listed provider, rarely the lead source.
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Differentiators it leads with: Wallet As A Service, Digital Asset Custody, MPC Wallet, Key Management For Blockchain.
Cited as a provider on Dfns queries.
Appears alongside fireblocks.com, Fireblocks, bitgo.com.
See the full query-by-query breakdown →
| Topic | Presence in AI answers | Buyer intent |
|---|---|---|
| Dfns | Owned | comparison |
| Wallet As A Service | Invisible | positioning |
| Digital Asset Custody | Invisible | positioning |
| Mpc Wallet | Invisible | positioning |
| Key Management For Blockchain | Invisible | positioning |
| Stablecoin Infrastructure | Invisible | positioning |
Problem Aware. overview queries: Dfns appears on 1 of 6 themes.
Solution Aware. Owned on Dfns; absent on Wallet As A Service, Digital Asset Custody, Mpc Wallet.
Alternatives. 4 themes name the brand without citing it; 30 queries answer without it at all.
39 queries across branded, positioning, and comparison intent. "Cited" means Dfns's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.
| Query | Type | Dfns in the AI answer | Top sources cited |
|---|---|---|---|
| best wallet as a service | Positioning | Absent | fireblocks.com, bitgo.com, fintechspecs.com |
| wallet as a service vendors | Positioning | Absent | fireblocks.com, privy.io, turnkey.com |
| wallet as a service solutions | Positioning | Absent | thirdweb.com, bitgo.com, fireblocks.com |
| wallet as a service software | Positioning | Cited | circle.com, sdk.finance, fireblocks.com |
| wallet as a service platform | Positioning | Absent | fireblocks.com, stripe.com, thirdweb.com |
| top wallet as a service providers | Positioning | Absent | fireblocks.com, openfort.io, fintechspecs.com |
| wallet as a service comparison | Positioning | Absent | fireblocks.com, openfort.io, stripe.com |
| best digital asset custody | Positioning | Absent | fireblocks.com, bitgo.com, agioratings.io |
| digital asset custody vendors | Positioning | Absent | fireblocks.com, bitgo.com, kroll.com |
| digital asset custody solutions | Positioning | Absent | fireblocks.com, ripple.com, silencelaboratories.com |
| digital asset custody software | Positioning | Absent | anchorage.com, zodia-custody.com, ripple.com |
| digital asset custody platform | Positioning | Absent | bny.com, fireblocks.com, fidelitydigitalassets.com |
| top digital asset custody providers | Positioning | Absent | fireblocks.com, hashlock.com, agioratings.io |
| digital asset custody comparison | Positioning | Absent | ripple.com, agioratings.io, wellsfargoadvisors.com |
| best mpc wallet | Positioning | No AI answer | |
| mpc wallet vendors | Positioning | Named, not cited | eco.com, mpcvault.com, aws.amazon.com |
| mpc wallet solutions | Positioning | Absent | fordefi.com, alchemy.com, fireblocks.com |
| mpc wallet software | Positioning | Absent | openfort.io, fireblocks.com, alchemy.com |
| mpc wallet platform | Positioning | Absent | fireblocks.com, portalhq.io, mpcvault.com |
| top mpc wallet providers | Positioning | Named, not cited | eco.com, safeheron.com, antier.com |
| mpc wallet comparison | Positioning | Absent | safe.global, fireblocks.com, safeheron.com |
| best key management for blockchain | Positioning | Absent | fortanix.com, serverion.com, lightspark.com |
| key management for blockchain vendors | Positioning | Absent | fortanix.com, utimaco.com, turnkey.com |
| key management for blockchain solutions | Positioning | Absent | fortanix.com, upcommons.upc.edu, quant.network |
| key management for blockchain software | Positioning | Absent | sciencedirect.com, fortanix.com, cpl.thalesgroup.com |
| key management for blockchain platform | Positioning | Absent | fortanix.com, serverion.com, fireblocks.com |
| top key management for blockchain providers | Positioning | Absent | fireblocks.com, fortanix.com, turnkey.com |
| key management for blockchain comparison | Positioning | No AI answer | |
| best stablecoin infrastructure | Positioning | Absent | eco.com, hifi.com, fuze.finance |
| stablecoin infrastructure vendors | Positioning | Absent | crossmint.com, fireblocks.com, eco.com |
| stablecoin infrastructure solutions | Positioning | Absent | fireblocks.com, bridge.xyz, mckinsey.com |
| stablecoin infrastructure software | Positioning | Absent | bridge.xyz, rain.xyz, crossmint.com |
| stablecoin infrastructure platform | Positioning | Absent | bridge.xyz, stripe.com, bvnk.com |
| top stablecoin infrastructure providers | Positioning | Absent | eco.com, fireblocks.com, stablecoininsider.org |
| stablecoin infrastructure comparison | Positioning | Absent | reddit.com, hifi.com, goodfirms.co |
| alternatives to Dfns | Comparison | Named, not cited | openfort.io, openbankingtracker.com, g2.com |
| Dfns vs Fireblocks | Comparison | Cited | dfns.co, fireblocks.com, linkedin.com |
| Dfns vs Copper | Comparison | Named, not cited | rfp.wiki, ridgewayfs.com, vaneck.com |
| Dfns vs BitGo | Comparison | Cited | dfns.co, ridgewayfs.com, rfp.wiki |
Dfns is cited in 3 of the 37 AI answers we triggered.
Dfns presents as wallet as a service, digital asset custody, MPC wallet, key management for blockchain, stablecoin infrastructure. AI Overviews cite it on Dfns and it is absent on Wallet As A Service, Digital Asset Custody, Mpc Wallet.
Impact high · effort medium · 30 to 60 days
Impact medium · effort low · 0 to 30 days
Impact high · effort medium · 30 to 90 days
| Domain AI cites | Pages | Context |
|---|---|---|
| fireblocks.com | 30 | Cited on 30 of the queries we tested. |
| Fireblocks | 27 | Cited on 27 of the queries we tested. |
| bitgo.com | 12 | Cited on 12 of the queries we tested. |
| BitGo | 12 | Cited on 12 of the queries we tested. |
| youtube.com | 12 | Cited on 12 of the queries we tested. |
| YouTube | 12 | Cited on 12 of the queries we tested. |
| eco.com | 12 | Cited on 12 of the queries we tested. |
| cobo.com | 11 | Cited on 11 of the queries we tested. |
| Cobo | 11 | Cited on 11 of the queries we tested. |
| turnkey.com | 9 | Cited on 9 of the queries we tested. |
See which queries each peer won →
Brands and domains Google's AI cites in place of Dfns on the queries where it is absent. Observed, not chosen.
| Peer | How AI frames it |
|---|---|
| fireblocks.com | Cited on 30 of the tested queries. |
| Fireblocks | Cited on 27 of the tested queries. |
| bitgo.com | Cited on 12 of the tested queries. |
| BitGo | Cited on 12 of the tested queries. |
| youtube.com | Cited on 12 of the tested queries. |
| YouTube | Cited on 12 of the tested queries. |
| eco.com | Cited on 12 of the tested queries. |
| cobo.com | Cited on 11 of the tested queries. |