GEO AUDIT  ·  BRAND-ONLY

Canary.

A look at how Canary is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitecanaryai.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedAugust 18, 2026  ·  by AUQ
AI Visibility Score
5
out of 100. Absent band. Canary is cited in 0 of 37 AI answers. It is absent on Hiring Tax Credit, Work Opportunity Tax Credit, Employment Tax Incentive.
Verified AI Overview citations
0
Canary's brand is cited in 0 of the 37 AI-answer queries we tested.
AI answer trigger rate
95%
Google's AI answer box fires on 37 of 39 tracked queries.
Citation rate when AI answers
0%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Canary scores 5 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Canary is cited in 0 of 37 AI answers. It is absent on Hiring Tax Credit, Work Opportunity Tax Credit, Employment Tax Incentive.

AI answers fire on 95% of tracked queries, yet Canary is quoted in only 0% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
5
Absent band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear95 / 100
  • Inclusion in category answers8 / 100
  • Quality of placement when cited30 / 100
  • How AI describes the brand17 / 100
  • Topic coverage breadth0 / 100
  • Your pages being quoted0 / 100
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Hiring Tax Credit

Maximize Hiring Tax Credits with AI | Canary Hiring Tech Maximized Hiring ROI & Retention Hire Faster. Retain Longer. Scale Effortlessly. Hire Faster. Retain Longer. Scale Effortlessly. Hire Faster. Retain Longer. Scale Effortlessly. Thcanaryai.com, 2026

Differentiators it leads with: Hiring Tax Credit, Work Opportunity Tax Credit, Employment Tax Incentive, Payroll Tax Credit Automation.

What Google's AI says

Limited AI Overview presence

Rarely cited as a source in AI answers.
Appears alongside youtube.com, adp.com, workforce.equifax.com.
The core gap
Canary presents as hiring tax credit, work opportunity tax credit, employment tax incentive, payroll tax credit automation, WOTC screening. AI Overviews cite it on few queries and it is absent on Hiring Tax Credit, Work Opportunity Tax Credit, Employment Tax Incentive.
Words AI uses for the brand
none surfaced
The brand's own pillars that AI omits
Hiring Tax CreditWork Opportunity Tax CreditEmployment Tax IncentiveCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
CanaryPartialcomparison
Hiring Tax CreditInvisiblepositioning
Work Opportunity Tax CreditInvisiblepositioning
Employment Tax IncentiveInvisiblepositioning
Payroll Tax Credit AutomationInvisiblepositioning
Wotc ScreeningInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: Canary appears on 0 of 6 themes.

Solution Aware. Owned on few; absent on Hiring Tax Credit, Work Opportunity Tax Credit, Employment Tax Incentive.

Alternatives. 3 themes name the brand without citing it; 34 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
37
95% of tracked queries trigger an AI Overview.
Times brand cited
0
0% citation rate when AI answers.
Total brand mentions
3
Across all observed AI responses.
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Canary's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeCanary in the AI answerTop sources cited
best hiring tax creditPositioningAbsentdol.ny.gov, dol.gov, jobs.mo.gov
hiring tax credit vendorsPositioningAbsentcdle.colorado.gov, wotc.com, adp.com
hiring tax credit solutionsPositioningNo AI answer
hiring tax credit softwarePositioningAbsentisolvedhcm.com, workstream.us, paycom.com
hiring tax credit platformPositioningAbsentworkforce.equifax.com, cdle.colorado.gov, hrlogics.com
top hiring tax credit providersPositioningAbsentcdle.colorado.gov, wotc.com, workstream.us
hiring tax credit comparisonPositioningAbsentcdle.colorado.gov, askearn.org, paychex.com
best work opportunity tax creditPositioningAbsentdol.gov, pa.gov, congress.gov
work opportunity tax credit vendorsPositioningAbsentvendordirectory.shrm.org, adp.com, wotc.com
work opportunity tax credit solutionsPositioningAbsentdws.nm.gov, workforce.equifax.com, pa.gov
work opportunity tax credit softwarePositioningAbsentisolvedhcm.com, paycom.com, cmswotc.com
work opportunity tax credit platformPositioningAbsentworkforce.equifax.com, marketplace.paycor.com, tn.gov
top work opportunity tax credit providersPositioningAbsentvendordirectory.shrm.org, marketplace.ukg.com, adp.com
work opportunity tax credit comparisonPositioningAbsentpaychex.com, adp.com, turbotax.intuit.com
best employment tax incentivePositioningAbsentdol.ny.gov, georgia.org, cdle.colorado.gov
employment tax incentive vendorsPositioningAbsentgeorgia.org, cmswotc.com, vendordirectory.shrm.org
employment tax incentive solutionsPositioningAbsentworkforce.equifax.com, cdle.colorado.gov, wfswct.org
employment tax incentive softwarePositioningAbsentesd.ny.gov, paycom.com, asuresoftware.com
employment tax incentive platformPositioningAbsentdol.gov, fadv.com, asuresoftware.com
top employment tax incentive providersPositioningAbsentvendordirectory.shrm.org, cbh.com, fadv.com
employment tax incentive comparisonPositioningAbsentkbkg.com, bluecapeconomicadvisors.com, dol.gov
best payroll tax credit automationPositioningAbsentbusiness.org, equalpaytoday.org, youtube.com
payroll tax credit automation vendorsPositioningAbsentwaltonmgt.com, sourceadvisors.com, cnbc.com
payroll tax credit automation solutionsPositioningAbsentwaltonmgt.com, gusto.com, sourceadvisors.com
payroll tax credit automation softwarePositioningAbsentwaltonmgt.com, gusto.com, sourceadvisors.com
payroll tax credit automation platformPositioningAbsentwaltonmgt.com, tryfinch.com, gusto.com
top payroll tax credit automation providersPositioningAbsenthibob.com, uschamber.com, cnbc.com
payroll tax credit automation comparisonPositioningAbsentnetsurit.com, bakertilly.com, relayfi.com
best wotc screeningPositioningAbsentcmswotc.com, workforce.equifax.com, vendordirectory.shrm.org
wotc screening vendorsPositioningAbsentcmswotc.com, workforce.equifax.com, adp.com
wotc screening solutionsPositioningAbsentcmswotc.com, workforce.equifax.com, adp.com
wotc screening softwarePositioningAbsentcmswotc.com, adp.com, isolvedhcm.com
wotc screening platformPositioningAbsentworkforce.equifax.com, isolvedhcm.com, wotcplus.com
top wotc screening providersPositioningAbsentvendordirectory.shrm.org, workforce.equifax.com, workstream.us
wotc screening comparisonPositioningAbsentvendordirectory.shrm.org, tax.thomsonreuters.com, paychex.com
alternatives to CanaryComparisonNamed, not citedreddit.com, conduit.ai, usecarly.com
Canary vs ADPComparisonNamed, not citeddigitaleconomy.stanford.edu, adpresearch.com, linkedin.com
Canary vs Experian Employer ServicesComparisonNo AI answer
Canary vs WaltonComparisonNamed, not citedfacebook.com, southwesternrailway.com, support.google.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 100% of AI-answer queries

Canary is cited in 0 of the 37 AI answers we triggered.

02

AI misreads the category

Canary presents as hiring tax credit, work opportunity tax credit, employment tax incentive, payroll tax credit automation, WOTC screening. AI Overviews cite it on few queries and it is absent on Hiring Tax Credit, Work Opportunity Tax Credit, Employment Tax Incentive.

TOP THREE MOVES
01

Win presence on Hiring Tax Credit

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com23Cited on 23 of the queries we tested.
adp.com17Cited on 17 of the queries we tested.
workforce.equifax.com14Cited on 14 of the queries we tested.
fadv.com13Cited on 13 of the queries we tested.
wotc.com12Cited on 12 of the queries we tested.
vendordirectory.shrm.org12Cited on 12 of the queries we tested.
paychex.com12Cited on 12 of the queries we tested.
isolvedhcm.com11Cited on 11 of the queries we tested.
dol.gov10Cited on 10 of the queries we tested.
cdle.colorado.gov10Cited on 10 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Canary is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Canary on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 23 of the tested queries.
adp.comCited on 17 of the tested queries.
workforce.equifax.comCited on 14 of the tested queries.
fadv.comCited on 13 of the tested queries.
wotc.comCited on 12 of the tested queries.
vendordirectory.shrm.orgCited on 12 of the tested queries.
paychex.comCited on 12 of the tested queries.
isolvedhcm.comCited on 11 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries Canary is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Hiring Tax Credit, Work Opportunity Tax Credit, Employment Tax Incentive.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.