GEO AUDIT  ·  BRAND-ONLY

ARMO.

A look at how ARMO is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Sitearmosec.io
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedJuly 24, 2026  ·  by AUQ
AI Visibility Score
54
out of 100. Competitive band. ARMO is cited in 16 of 37 AI answers. It shows up on Kubernetes Security, Runtime Security, Armo. It is absent on Container Security, Cloud Security, Cnapp.
Verified AI Overview citations
16
ARMO's brand is cited in 16 of the 37 AI-answer queries we tested.
AI answer trigger rate
95%
Google's AI answer box fires on 37 of 39 tracked queries.
Citation rate when AI answers
43%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

ARMO scores 54 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

ARMO is cited in 16 of 37 AI answers. It shows up on Kubernetes Security, Runtime Security, Armo. It is absent on Container Security, Cloud Security, Cnapp.

AI answers fire on 95% of tracked queries, yet ARMO is quoted in only 43% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
54
Competitive band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear95 / 100
  • Inclusion in category answers49 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand83 / 100
  • Topic coverage breadth50 / 100
  • Your pages being quoted43 / 100
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Kubernetes Security

ARMO: Runtime Behavioral Cloud Application Detection & Response (CADR) ARMO: Runtime Behavioral Cloud Application Detection & Response (CADR) Solutions 7 ARMO Platform Solutions 7 Cloud Application Detection and Response (CADR) Kubearmosec.io, 2026

Differentiators it leads with: Kubescape, Kubernetes Security, Runtime Security, Container Security.

What Google's AI says

Recognized in AI answers for Kubernetes Security, Runtime Security, Armo

Cited as a provider on Kubernetes Security, Runtime Security, Armo queries.
Appears alongside sentinelone.com, wiz.io, paloaltonetworks.com.
The core gap
ARMO presents as Kubernetes security, runtime security, container security, cloud security, CNAPP. AI Overviews cite it on Kubernetes Security, Runtime Security, Armo and it is absent on Container Security, Cloud Security, Cnapp.
Words AI uses for the brand
Kubernetes SecurityRuntime SecurityArmo
The brand's own pillars that AI omits
Container SecurityCloud SecurityCnappCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Kubernetes SecurityOwnedpositioning
Runtime SecurityOwnedpositioning
ArmoOwnedcomparison
Container SecurityInvisiblepositioning
Cloud SecurityInvisiblepositioning
CnappInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: ARMO appears on 3 of 6 themes.

Solution Aware. Owned on Kubernetes Security, Runtime Security, Armo; absent on Container Security, Cloud Security, Cnapp.

Alternatives. 2 themes name the brand without citing it; 19 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
37
95% of tracked queries trigger an AI Overview.
Times brand cited
16
43% citation rate when AI answers.
Total brand mentions
18
Across all observed AI responses.
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means ARMO's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeARMO in the AI answerTop sources cited
best kubernetes securityPositioningCitedkubernetes.io, sysdig.com, wiz.io
kubernetes security vendorsPositioningCitedsentinelone.com, paloaltonetworks.com, accuknox.com
kubernetes security solutionsPositioningCitedsentinelone.com, youtube.com, wiz.io
kubernetes security softwarePositioningCitedwiz.io, sentinelone.com, youtube.com
kubernetes security platformPositioningCitedtigera.io, sentinelone.com, mirantis.com
top kubernetes security providersPositioningCitedtigera.io, sentinelone.com, dysnix.com
kubernetes security comparisonPositioningCitedarmosec.io, sentinelone.com, wiz.io
best runtime securityPositioningNamed, not citedwiz.io, sysdig.com, oligo.security
runtime security vendorsPositioningCitedoligo.security, sentinelone.com, ox.security
runtime security solutionsPositioningAbsentisovalent.com, cymulate.com, rapid7.com
runtime security softwarePositioningCitedcontrastsecurity.com, ox.security, sweet.security
runtime security platformPositioningAbsentcontrastsecurity.com, sentinelone.com, isovalent.com
top runtime security providersPositioningCitedox.security, sentinelone.com, radware.com
runtime security comparisonPositioningCitedcontrastsecurity.com, ox.security, sysdig.com
best container securityPositioningAbsentsysdig.com, sentinelone.com, wiz.io
container security vendorsPositioningAbsentox.security, sentinelone.com, aquasec.com
container security solutionsPositioningAbsentblackduck.com, paloaltonetworks.com, ox.security
container security softwarePositioningCitedcheckmarx.com, wiz.io, aquasec.com
container security platformPositioningAbsentaccuknox.com, aquasec.com, paloaltonetworks.com
top container security providersPositioningCitedox.security, sentinelone.com, tigera.io
container security comparisonPositioningAbsentaccuknox.com, youtube.com, portainer.io
best cloud securityPositioningAbsentorca.security, sentinelone.com, fortinet.com
cloud security vendorsPositioningAbsentcybersecurityventures.com, sentinelone.com, checkpoint.com
cloud security solutionsPositioningAbsentsentinelone.com, corelight.com, microsoft.com
cloud security softwarePositioningAbsentcloud.google.com, sentinelone.com, aquasec.com
cloud security platformPositioningAbsentorca.security, sentinelone.com, microsoft.com
top cloud security providersPositioningAbsentcybersecurityventures.com, sentinelone.com, checkpoint.com
cloud security comparisonPositioningNamed, not citedsysdig.com, pluralsight.com, darktrace.com
best cnappPositioningNo AI answer
cnapp vendorsPositioningAbsentsentinelone.com, accuknox.com, csoonline.com
cnapp solutionsPositioningAbsentgartner.com, sentinelone.com, wiz.io
cnapp softwarePositioningAbsentwiz.io, fortinet.com, orca.security
cnapp platformPositioningAbsentwiz.io, gartner.com, fortinet.com
top cnapp providersPositioningAbsentsentinelone.com, gartner.com, accuknox.com
cnapp comparisonPositioningAbsentwiz.io, sysdig.com, accuknox.com
alternatives to ARMOComparisonNo AI answer
ARMO vs WizComparisonCitedarmosec.io, cybersectools.com, g2.com
ARMO vs SysdigComparisonCitedsysdig.com, cybersectools.com, g2.com
ARMO vs Aqua SecurityComparisonCitedarmosec.io, cybersectools.com, cybernews.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 57% of AI-answer queries

ARMO is cited in 16 of the 37 AI answers we triggered.

02

AI misreads the category

ARMO presents as Kubernetes security, runtime security, container security, cloud security, CNAPP. AI Overviews cite it on Kubernetes Security, Runtime Security, Armo and it is absent on Container Security, Cloud Security, Cnapp.

TOP THREE MOVES
01

Win presence on Container Security

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
sentinelone.com18Cited on 18 of the queries we tested.
wiz.io15Cited on 15 of the queries we tested.
paloaltonetworks.com15Cited on 15 of the queries we tested.
orca.security12Cited on 12 of the queries we tested.
sysdig.com10Cited on 10 of the queries we tested.
accuknox.com10Cited on 10 of the queries we tested.
aquasec.com9Cited on 9 of the queries we tested.
youtube.com9Cited on 9 of the queries we tested.
microsoft.com9Cited on 9 of the queries we tested.
reddit.com8Cited on 8 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations ARMO is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of ARMO on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
sentinelone.comCited on 18 of the tested queries.
wiz.ioCited on 15 of the tested queries.
paloaltonetworks.comCited on 15 of the tested queries.
orca.securityCited on 12 of the tested queries.
sysdig.comCited on 10 of the tested queries.
accuknox.comCited on 10 of the tested queries.
aquasec.comCited on 9 of the tested queries.
youtube.comCited on 9 of the tested queries.
Key observation
sentinelone.com is the most-cited source across the queries ARMO is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Container Security, Cloud Security, Cnapp.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.