GEO AUDIT  ·  BRAND-ONLY

Apideck.

A look at how Apideck is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Siteapideck.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedJuly 31, 2026  ·  by AUQ
AI Visibility Score
74
out of 100. Competitive band. Apideck is cited in 26 of 38 AI answers. It shows up on Unified Api, Accounting Integrations, Hris Integrations. It is absent on Crm Integrations.
Verified AI Overview citations
26
Apideck's brand is cited in 26 of the 38 AI-answer queries we tested.
AI answer trigger rate
97%
Google's AI answer box fires on 38 of 39 tracked queries.
Citation rate when AI answers
68%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

Apideck scores 74 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

Apideck is cited in 26 of 38 AI answers. It shows up on Unified Api, Accounting Integrations, Hris Integrations. It is absent on Crm Integrations.

AI answers fire on 97% of tracked queries, yet Apideck is quoted in only 68% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
74
Competitive band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear97 / 100
  • Inclusion in category answers68 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand83 / 100
  • Topic coverage breadth83 / 100
  • Your pages being quoted68 / 100
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Unified API

The Unified API for all the accounting integrations you need The State of B2B Embedded Finance 2026 is here. Read the free report → Menu Products Unified APIs Build native integrations through our scalable Unified APIs Accounting API HRIS Aapideck.com, 2026

Differentiators it leads with: Unified API, Accounting Integrations, HRIS Integrations, CRM Integrations.

What Google's AI says

Recognized in AI answers for Unified Api, Accounting Integrations, Hris Integrations

Cited as a provider on Unified Api, Accounting Integrations, Hris Integrations queries.
Appears alongside youtube.com, forbes.com, skyvia.com.
The core gap
Apideck presents as unified API, accounting integrations, HRIS integrations, CRM integrations, embedded integrations. AI Overviews cite it on Unified Api, Accounting Integrations, Hris Integrations and it is absent on Crm Integrations.
Words AI uses for the brand
Unified ApiAccounting IntegrationsHris Integrations
The brand's own pillars that AI omits
Crm IntegrationsCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
Unified ApiOwnedpositioning
Accounting IntegrationsOwnedpositioning
Hris IntegrationsOwnedpositioning
Embedded IntegrationsOwnedpositioning
ApideckOwnedcomparison
Crm IntegrationsInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: Apideck appears on 5 of 6 themes.

Solution Aware. Owned on Unified Api, Accounting Integrations, Hris Integrations; absent on Crm Integrations.

Alternatives. 0 themes name the brand without citing it; 12 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
38
97% of tracked queries trigger an AI Overview.
Times brand cited
26
68% citation rate when AI answers.
Total brand mentions
26
Across all observed AI responses.
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means Apideck's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeApideck in the AI answerTop sources cited
best unified apiPositioningCitedreddit.com, nango.dev, apideck.com
unified api vendorsPositioningCitedg2.com, merge.dev, apideck.com
unified api solutionsPositioningCitedreddit.com, unified.to, useparagon.com
unified api softwarePositioningCitedunified.to, reddit.com, merge.dev
unified api platformPositioningCitedunified.to, merge.dev, apideck.com
top unified api providersPositioningCitedreddit.com, useparagon.com, apideck.com
unified api comparisonPositioningCitedreddit.com, useparagon.com, nango.dev
best accounting integrationsPositioningAbsentmerge.dev, ecosystem.hubspot.com, youtube.com
accounting integrations vendorsPositioningCitedmerge.dev, apideck.com, ramp.com
accounting integrations solutionsPositioningCitedsatvasolutions.com, apideck.com, integratedcompanies.com
accounting integrations softwarePositioningCitedmerge.dev, apideck.com, ramp.com
accounting integrations platformPositioningCitedapideck.com, ramp.com, youtube.com
top accounting integrations providersPositioningCitedmerge.dev, apideck.com, cyclr.com
accounting integrations comparisonPositioningCitedapideck.com, youtube.com, getapp.com
best hris integrationsPositioningNo AI answer
hris integrations vendorsPositioningCitedhracuity.com, tryfinch.com, brex.com
hris integrations solutionsPositioningCitedmerge.dev, apideck.com, paylocity.com
hris integrations softwarePositioningCitedmerge.dev, tryfinch.com, apideck.com
hris integrations platformPositioningCitedmerge.dev, workato.com, hracuity.com
top hris integrations providersPositioningAbsenttryfinch.com, merge.dev, helpside.com
hris integrations comparisonPositioningCitedonemodel.co, merge.dev, althire.ai
best crm integrationsPositioningAbsentreddit.com, skyvia.com, capsulecrm.com
crm integrations vendorsPositioningAbsentforbes.com, itransition.com, skyvia.com
crm integrations solutionsPositioningAbsentibm.com, salesforce.com, orangemantra.com
crm integrations softwarePositioningAbsentzendesk.com, ibm.com, salesforce.com
crm integrations platformPositioningAbsentibm.com, salesforce.com, forbes.com
top crm integrations providersPositioningAbsentsolutionsreview.com, cxtoday.com, zapier.com
crm integrations comparisonPositioningAbsentskyvia.com, gurussolutions.com, forbes.com
best embedded integrationsPositioningCitedtray.ai, prismatic.io, nango.dev
embedded integrations vendorsPositioningAbsentmerge.dev, prismatic.io, tavio.io
embedded integrations solutionsPositioningCitedmerge.dev, tray.ai, prismatic.io
embedded integrations softwarePositioningAbsenttray.ai, prismatic.io, merge.dev
embedded integrations platformPositioningAbsentworkato.com, prismatic.io, locoia.com
top embedded integrations providersPositioningCitedmerge.dev, tray.ai, nango.dev
embedded integrations comparisonPositioningCiteddevelopers.frontstream.com, tray.ai, prismatic.io
alternatives to ApideckComparisonCitedmerge.dev, apideck.com, truto.one
Apideck vs MergeComparisonCitedmerge.dev, apideck.com, useparagon.com
Apideck vs CodatComparisonCitedapideck.com, merge.dev, truto.one
Apideck vs NangoComparisonCitedapideck.com, nango.dev, truto.one
THREE FINDINGS THAT MATTER
01

The brand is missing from 32% of AI-answer queries

Apideck is cited in 26 of the 38 AI answers we triggered.

02

AI misreads the category

Apideck presents as unified API, accounting integrations, HRIS integrations, CRM integrations, embedded integrations. AI Overviews cite it on Unified Api, Accounting Integrations, Hris Integrations and it is absent on Crm Integrations.

TOP THREE MOVES
01

Win presence on Crm Integrations

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com9Cited on 9 of the queries we tested.
forbes.com9Cited on 9 of the queries we tested.
skyvia.com6Cited on 6 of the queries we tested.
salesforce.com5Cited on 5 of the queries we tested.
zapier.com5Cited on 5 of the queries we tested.
businessnewsdaily.com5Cited on 5 of the queries we tested.
ibm.com5Cited on 5 of the queries we tested.
merge.dev4Cited on 4 of the queries we tested.
workato.com4Cited on 4 of the queries we tested.
pipedrive.com3Cited on 3 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations Apideck is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of Apideck on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 9 of the tested queries.
forbes.comCited on 9 of the tested queries.
skyvia.comCited on 6 of the tested queries.
salesforce.comCited on 5 of the tested queries.
zapier.comCited on 5 of the tested queries.
businessnewsdaily.comCited on 5 of the tested queries.
ibm.comCited on 5 of the tested queries.
merge.devCited on 4 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries Apideck is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Crm Integrations.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.