GEO AUDIT  ·  BRAND-ONLY

ActiveState.

A look at how ActiveState is described, positioned, and quoted inside Google's AI Overviews, the AI answer box at the top of search results, and where the brand shows up versus goes missing.

Siteactivestate.com
Where we lookedGoogle AI Overviews, US
Questions tested39 brand, category, and competitor queries
PreparedAugust 4, 2026  ·  by AUQ
AI Visibility Score
11
out of 100. Absent band. ActiveState is cited in 2 of 38 AI answers. It shows up on Activestate. It is absent on Open Source Security, Software Composition Analysis, Dependency Management.
Verified AI Overview citations
2
ActiveState's brand is cited in 2 of the 38 AI-answer queries we tested.
AI answer trigger rate
97%
Google's AI answer box fires on 38 of 39 tracked queries.
Citation rate when AI answers
5%
Share of AI-answer queries where the brand is actually quoted.
EXECUTIVE SUMMARY

ActiveState scores 11 of 100 for AI Overview visibility. The work is closing the citation and identity gaps.

ActiveState is cited in 2 of 38 AI answers. It shows up on Activestate. It is absent on Open Source Security, Software Composition Analysis, Dependency Management.

AI answers fire on 97% of tracked queries, yet ActiveState is quoted in only 5% of them. When it does appear, it sits as a listed provider, rarely the lead source.

AI Visibility Score
11
Absent band
BarelyLowCompetitiveDominant
What's in the score
  • How often AI answers appear97 / 100
  • Inclusion in category answers11 / 100
  • Quality of placement when cited50 / 100
  • How AI describes the brand17 / 100
  • Topic coverage breadth17 / 100
  • Your pages being quoted5 / 100
IDENTITY IN AI OVERVIEWS

How the brand describes itself, and how Google's AI describes it.

What the brand says about itself

Open Source Security

Secure Open Source, Built From Source | ActiveState Products Curated Catalog Your secure open source foundation Library 79M+ components Integrations Supported Languages Containers Solutions Solutions For Security Teams Open Source Securityactivestate.com, 2026

Differentiators it leads with: Open Source Security, Software Composition Analysis, Dependency Management, Vulnerability Remediation.

What Google's AI says

Recognized in AI answers for Activestate

Cited as a provider on Activestate queries.
Appears alongside youtube.com, reddit.com, endorlabs.com.
The core gap
ActiveState presents as open source security, software composition analysis, dependency management, vulnerability remediation, secure build. AI Overviews cite it on Activestate and it is absent on Open Source Security, Software Composition Analysis, Dependency Management.
Words AI uses for the brand
Activestate
The brand's own pillars that AI omits
Open Source SecuritySoftware Composition AnalysisDependency ManagementCited source on vendor and comparison queries
CONTENT AND ENTITY COVERAGE

The topics that matter to the brand, and where it shows up in AI answers today.

See the full query-by-query breakdown →

TopicPresence in AI answersBuyer intent
ActivestateOwnedcomparison
Open Source SecurityInvisiblepositioning
Software Composition AnalysisInvisiblepositioning
Dependency ManagementInvisiblepositioning
Vulnerability RemediationInvisiblepositioning
Secure BuildInvisiblepositioning
Buyer-journey coverage

Problem Aware. overview queries: ActiveState appears on 1 of 6 themes.

Solution Aware. Owned on Activestate; absent on Open Source Security, Software Composition Analysis, Dependency Management.

Alternatives. 2 themes name the brand without citing it; 34 queries answer without it at all.

AI OVERVIEW PERFORMANCE

Where the brand shows up in Google's AI, and the high-value queries it is missing.

See all queries we tested →

Tracked keywords
39
Brand, category, and comparison queries analyzed.
AI answers fired
38
97% of tracked queries trigger an AI Overview.
Times brand cited
2
5% citation rate when AI answers.
Total brand mentions
4
Across all observed AI responses.
QUERIES WE TESTED

Every query we ran against Google's AI Overview, and what we found.

39 queries across branded, positioning, and comparison intent. "Cited" means ActiveState's own domain is a source in the AI answer. "Named, not cited" means the brand is mentioned but is not the source. "Absent" means the AI answered without it.

QueryTypeActiveState in the AI answerTop sources cited
best open source securityPositioningAbsenttuxcare.com, reddit.com, orca.security
open source security vendorsPositioningAbsentopenssf.org, tuxcare.com, reddit.com
open source security solutionsPositioningAbsentopenssf.org, cisa.gov, tuxcare.com
open source security softwarePositioningAbsentreddit.com, wiz.io, owasp.org
open source security platformPositioningAbsentwazuh.com, techblog.bozho.net, sysdig.com
top open source security providersPositioningAbsenttuxcare.com, orca.security, reddit.com
open source security comparisonPositioningAbsentreddit.com, orca.security, splunk.com
best software composition analysisPositioningAbsentendorlabs.com, aikido.dev, reddit.com
software composition analysis vendorsPositioningAbsentcycode.com, endorlabs.com, gartner.com
software composition analysis solutionsPositioningAbsentblackduck.com, anchore.com, splunk.com
software composition analysis softwarePositioningAbsentpaloaltonetworks.com, crowdstrike.com, blackduck.com
software composition analysis platformPositioningAbsentblackduck.com, paloaltonetworks.com, anchore.com
top software composition analysis providersPositioningAbsentgartner.com, endorlabs.com, securityboulevard.com
software composition analysis comparisonPositioningAbsentieeexplore.ieee.org, endorlabs.com, blackduck.com
best dependency managementPositioningAbsentcloud.google.com, youtube.com, devopsschool.com
dependency management vendorsPositioningAbsentdocs.cloud.google.com, sonatype.com, openlogic.com
dependency management solutionsPositioningAbsentdocs.cloud.google.com, openlogic.com, leanix.net
dependency management softwarePositioningAbsentsonatype.com, docs.cloud.google.com, mend.io
dependency management platformPositioningAbsentstackoverflow.com, sonatype.com, docs.gradle.org
top dependency management providersPositioningAbsentcloud.google.com, endorlabs.com, guideflow.com
dependency management comparisonPositioningAbsentdev.to, linkedin.com, devopsschool.com
best vulnerability remediationPositioningNo AI answer
vulnerability remediation vendorsPositioningAbsentsecpod.com, sentinelone.com, gartner.com
vulnerability remediation solutionsPositioningAbsentoptiv.com, sentinelone.com, arcticwolf.com
vulnerability remediation softwarePositioningAbsentsafe.security, youtube.com, orca.security
vulnerability remediation platformPositioningAbsenttenable.com, gartner.com, reddit.com
top vulnerability remediation providersPositioningAbsentsecpod.com, reddit.com, youtube.com
vulnerability remediation comparisonPositioningAbsentrapid7.com, armorcode.com, bugcrowd.com
best secure buildPositioningAbsentyoutube.com, reddit.com, harness.io
secure build vendorsPositioningAbsentcisa.gov, replicated.com, securebuild.com
secure build solutionsPositioningAbsentsecurebuilding.com.au, buildingsolutionsexperts.com, securebuild.com
secure build softwarePositioningAbsentowaspsamm.org, reversinglabs.com, deimos.io
secure build platformPositioningAbsentowaspsamm.org, cloud.google.com, reversinglabs.com
top secure build providersPositioningAbsentyoutube.com, gartner.com, aikido.dev
secure build comparisonPositioningAbsentowaspsamm.org, jagsecure.com, resilientcyber.io
alternatives to ActiveStateComparisonNamed, not citedreddit.com, gartner.com, g2.com
ActiveState vs SnykComparisonNamed, not citedpeerspot.com, appsecsanta.com, reddit.com
ActiveState vs SonatypeComparisonCitedactivestate.com, sourceforge.net, slashdot.org
ActiveState vs ChainguardComparisonCitedactivestate.com, slashdot.org, activestate1.substack.com
THREE FINDINGS THAT MATTER
01

The brand is missing from 95% of AI-answer queries

ActiveState is cited in 2 of the 38 AI answers we triggered.

02

AI misreads the category

ActiveState presents as open source security, software composition analysis, dependency management, vulnerability remediation, secure build. AI Overviews cite it on Activestate and it is absent on Open Source Security, Software Composition Analysis, Dependency Management.

TOP THREE MOVES
01

Win presence on Open Source Security

Impact high · effort medium · 30 to 60 days

02

Convert named-not-cited queries into citations

Impact medium · effort low · 0 to 30 days

03

Earn placement in the third-party listicles AI cites

Impact high · effort medium · 30 to 90 days

WHERE GOOGLE'S AI GETS ITS ANSWERS

The sources Google's AI cites in this category, and what it tells you about earning citations.

Domain AI citesPagesContext
youtube.com24Cited on 24 of the queries we tested.
reddit.com16Cited on 16 of the queries we tested.
endorlabs.com12Cited on 12 of the queries we tested.
orca.security9Cited on 9 of the queries we tested.
kiuwan.com9Cited on 9 of the queries we tested.
mend.io8Cited on 8 of the queries we tested.
reversinglabs.com8Cited on 8 of the queries we tested.
sonatype.com7Cited on 7 of the queries we tested.
blackduck.com7Cited on 7 of the queries we tested.
gartner.com7Cited on 7 of the queries we tested.
Reading
Independent listicles, communities, and rival explainers win the citations ActiveState is missing. Earning AI citation on the invisible themes means placement on those third-party pages, not only owning its own glossary.
AI-REVEALED PEERS

The competitive set drawn by Google's AI itself. Observed, not chosen.

See which queries each peer won →

Brands and domains Google's AI cites in place of ActiveState on the queries where it is absent. Observed, not chosen.

PeerHow AI frames it
youtube.comCited on 24 of the tested queries.
reddit.comCited on 16 of the tested queries.
endorlabs.comCited on 12 of the tested queries.
orca.securityCited on 9 of the tested queries.
kiuwan.comCited on 9 of the tested queries.
mend.ioCited on 8 of the tested queries.
reversinglabs.comCited on 8 of the tested queries.
sonatype.comCited on 7 of the tested queries.
Key observation
youtube.com is the most-cited source across the queries ActiveState is missing.
90-DAY ROADMAP

Three sprints from first wins to compounding category presence.

Month 1  ·  Days 1 to 30
  • Publish solution and comparison pages for Open Source Security, Software Composition Analysis, Dependency Management.
  • Build linkable comparison assets so AI Overviews can cite the brand's own domain.
Month 2  ·  Days 31 to 60
  • Earn placement in third-party best-of listicles and review sites the AI cites.
  • Seed community and review presence where AI Overviews pull trust signals.
Month 3  ·  Days 61 to 90
  • Expand owned comparison content across decision-stage queries.
  • Re-audit to confirm invisible themes move to cited and track citation share.